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Lead Generation Prioritization Tool

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Lead Generation Prioritization Tool

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  1. Lead Generation Prioritization Tool Project Scoring Strategic Fit Economic Impact Feasibility Alignment w/ Market Core Revenue Profitability & Growth Technical Resources - Resources -Projects & Intiatives Company Positioning Capabilities Potential Margin Potential Risk Financial People GoalsWeighting 15% 15% 10% 10% 15% 15% 10% 5% 5%Indentify Top Lead Sources 2 3 4 6 6 9 7 8 7Integrated Multi-Channel Campaign 3 6 8 6 7 7 3 8 6Staff Performance Reviews 8 6 6 6 7 7 6 5 7List Building/Purchasing 9 8 6 5 6 4 2 3 4Data Cleansing Project 5 4 6 6 5 4 10 8 3Data Warehouse Project 1 2 2 3 2 5 2 3 1Landing Page Optimization Project 1 2 2 3 1 4 3 5 4Implement Marketing Automation System 6 7 4 4 1 2 1 2 3Integration of Marketing Automation/CRM System 4 5 2 7 4 6 7 6 5Lead Scoring Program 9 8 8 8 9 7 6 7 9

  2. Weightings Weighting Scale Strategic Fit Economic Impact Feasibility Total Alignment w/ Market Core Revenue Profitability & Resources - Resources - Growth Potential Technical RiskCompany Goals Positioning Capabilities Potential Margin Financial People 15% 15% 10% 10% 15% 15% 10% 5% 5% 100% Ranking Criteria & Definitions: Alignment with Company Goals - how aligned is this project to corporate goals & objectives? Market Positioning - how well does this initiative position us ahead of our competition? Core Capabilities - does this initiative leverage our internal core capabilites (technology, operations, sales & distribution? Revenue Potential - what is the anticipated revenue for this product? Profitability & Margin - how solid are the anticipated margins for this product? Growth Potential - what is the anticipated market growth rate? Technical Risk - what is the probability of overcoming the technical challenges of the project? Resources - Financial - do we have the financial resources to execute this initiative? Resources - People - do we have the skills & bandwidth to execute this initiative? Weightings Weighting Scale Strategic Fit Economic Impact Feasibility Total Alignment w/ Market Core Revenue Profitability & Resources - Resources - Growth Potential Technical RiskCompany Goals Positioning Capabilities Potential Margin Financial People 15% 15% 10% 10% 15% 15% 10% 5% 5% 100% Ranking Criteria & Definitions: Alignment with Company Goals - how aligned is this project to corporate goals & objectives? Market Positioning - how well does this initiative position us ahead of our competition? Core Capabilities - does this initiative leverage our internal core capabilites (technology, operations, sales & distribution? Revenue Potential - what is the anticipated revenue for this product? Profitability & Margin - how solid are the anticipated margins for this product? Growth Potential - what is the anticipated market growth rate? Technical Risk - what is the probability of overcoming the technical challenges of the project? Resources - Financial - do we have the financial resources to execute this initiative? Resources - People - do we have the skills & bandwidth to execute this initiative?

  3. RankingsNote: Sort by selecting all cells then click "Data"in the navigation menu and "Sort". You can sort by Project Score (Largest to Smallest). Project Project Score Strategic Fit Economic Impact Feasibility Lead Scoring Program 8.0 3.4 3.2 1.4 Indentify Top Lead Sources 5.5 1.2 2.9 1.5 Integrated Multi-Channel Campaign 5.9 2.2 2.7 1.0 Staff Performance Reviews 6.6 2.7 2.7 1.2 List Building/Purchasing 5.7 3.2 2.0 0.6 Data Cleansing Project 5.5 2.0 2.0 1.6 Integration of Marketing Automation/CRM System 5.0 1.6 2.2 1.3 Implement Marketing Automation System 3.6 2.4 0.9 0.4 Landing Page Optimization Project 2.5 0.7 1.1 0.8 Data Warehouse Project 2.4 0.7 1.4 0.4 RankingsNote: Sort by selecting all cells then click "Data"in the navigation menu and "Sort". You can sort by Project Score (Largest to Smallest). Project Project Score Strategic Fit Economic Impact Feasibility Lead Scoring Program 8.0 3.4 3.2 1.4 Indentify Top Lead Sources 5.5 1.2 2.9 1.5 Integrated Multi-Channel Campaign 5.9 2.2 2.7 1.0 Staff Performance Reviews 6.6 2.7 2.7 1.2 List Building/Purchasing 5.7 3.2 2.0 0.6 Data Cleansing Project 5.5 2.0 2.0 1.6 Integration of Marketing Automation/CRM System 5.0 1.6 2.2 1.3 Implement Marketing Automation System 3.6 2.4 0.9 0.4 Landing Page Optimization Project 2.5 0.7 1.1 0.8 Data Warehouse Project 2.4 0.7 1.4 0.4

  4. High Future Potentials Top Priorities Data Cleansing Project Indentify Top Lead Sources Lead Scoring Program Integration of Marketing Automation/CRM System Staff Performance Reviews Feasibility Bubble Size = Economic Impact Integrated Multi-Channel Campaign Landing Page Optimization Project List Building/Purchasing Data Warehouse Project Implement Marketing Automation SystemLow Potential Cuts Back Burners Low High Strategic Fit High Future Potentials Top Priorities Data Cleansing Project Indentify Top Lead Sources Lead Scoring Program Integration of Marketing Automation/CRM System Staff Performance Reviews Feasibility Bubble Size = Economic Impact Integrated Multi-Channel Campaign Landing Page Optimization Project List Building/Purchasing Data Warehouse Project Implement Marketing Automation SystemLow Potential Cuts Back Burners Low High Strategic Fit

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