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History, Market Analysis and Future Perspective on Snow Crab from the Gulf of St. Lawrence

History, Market Analysis and Future Perspective on Snow Crab from the Gulf of St. Lawrence. Charles Anastasia Orion Seafood International Inc. January 15, 2008. 1.1. History of “Gulf Crab”. Early 1960 – Start of the Snow Crab Industry in Canada

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History, Market Analysis and Future Perspective on Snow Crab from the Gulf of St. Lawrence

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  1. History, Market Analysis and Future Perspective onSnow Crabfrom theGulf of St. Lawrence Charles Anastasia Orion Seafood International Inc. January 15, 2008

  2. 1.1. History of “Gulf Crab” • Early 1960 – Start of the Snow Crab Industry in Canada • 1981-Start of the production of “shell stock” for the USA • 1982 – Start of “shell stock” production for Japan

  3. 1.2.History of “Gulf Crab” • 1984 -1987 Closure of the Alaskan Snow Crab fishery • 1994 – Start of “bulk brine production” from China

  4. 1.3.History of “Gulf Crab” • 1999 – Peak production in Alaska • 2001 – Exodus of Japan from the Gulf • 2002 – USA predominance in the marketplace for Gulf Crab

  5. 2.1. Orion’s history and market positioning of Gulf Crab • Pioneering efforts and cooperation in 1981 for the USA market • Pioneering efforts and cooperation in 1982 for the Japanese market

  6. 2.2. Orion’s history and market positioning of Gulf Crab • Further efforts in 2001 for expansion of the “brine frozen” section market in the USA • Continuing efforts since 2001 to develop market awareness in the USA

  7. Supply Russia Alaska Greenland Canada Demand Japan USA 3. Global Supply and Demand for Snow Crab

  8. 4. Consumption Patterns and Trends • Effect of Currency • Effect of Pricing • General economy concerns • Effect of competition of other species • King Crab • Dungeness Crab

  9. 5.1. Perspective of Gulf Crab in the Marketplace • Marketing efforts with snow crab in Japan

  10. 5.2. Perspective of Gulf Crab in the Marketplace • Marketing efforts in the USA • Prior to 2002 • After 2002 • Retail

  11. 6.1. Maximizing the Return for Gulf Crab in the Future • Branding of Gulf Crab • Funding, Advertising, marketing through ASMI-like organization (Alaskan Seafood Marketing Institute) • Developing a “Gulf” logo and slogan • Agreement and standardization of specification of “Gulf” products

  12. 6.2. Maximizing the Return for Gulf Crab in the Future • Value Added • Consumer awareness needs to come first • Development of consumer packs for the USA and Japan • Development of custom restaurant packs for Japan

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