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Fringe session on behavioural change 24 September 2014 Lidija Pavić-Rogošić

Fringe session on behavioural change 24 September 2014 Lidija Pavić-Rogošić ODRAZ-Sustainable Community Development CIVITAS ELAN partner in Zagreb. Background : before CIVITAS. City of Zagreb is faced with a continuous increase in the number of senior citizens

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Fringe session on behavioural change 24 September 2014 Lidija Pavić-Rogošić

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  1. Fringe session on behavioural change 24 September 2014 Lidija Pavić-Rogošić ODRAZ-Sustainable Community Development CIVITAS ELAN partner in Zagreb

  2. Background: before CIVITAS • City of Zagrebis faced with a continuous increase in the number of senior citizens • Mobility is highly important for the quality of their lives • Seniors were not in the focus of PT operator or City of Zagreb Transport office as a specific user group CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  3. Target group • Senior citizens - to encourage them to use more public transport • Recruited in cooperation with City Office for Social welfare • Homes for elderlyand seniors’ associations visited (500participants) • CIVITAS ELAN joinedmarking of International Day of Older Personsand Healthy week– additional 2.000 beneficiaries + Publicpresentations CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  4. Workshopswith senior citizens • 17workshopsindifferent homes for elderly and their associations Participants: • elderlypersons + ZET drivers + traffic police +City department for traffic +City department forsocial welfare • ODRAZ as moderator CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  5. What we do during workshops? • a conversation related to theirmobilityneedsandhabits • explanation on how to use newelectronictickets • ZET driversandTraffic police give recommendation for safety in PT vehicles andstreets CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  6. Comments / recommendations • There is a problem withbikepath, which is directlyinfrontofourelderlyhome • Wecannotmanage to crossthestreet as a greenlightlastsveryshort • A lackof culture amongst the cyclist; the City shouldlook for a solution to the problem of rushing bicyclists • The lack of information about electronic PT ticketing system • A need for more traffic lights with sound notification CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  7. Concreteresults Based on a discussionduring the workshop, reccomenationsweresent to relevantinstitutions ►e.g. togetherwith a traffic police a proposal for better solution at one crossroadto be more user friendlywassent to a City office for traffic CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  8. Workshops in ZET depot • for elderly on how to use PT safelyandgainconfidence • Workshops on safety ofelderly in PT with tram and bus drivers • 4 workshopswith more then 160 drivers to be more sensitiveandresponsive to elderlypassangers CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  9. Theleaflet • a leaflet with practical advices for seniors on how to use PT – distributed at events • thefirstofthekind • Elderlyfriendly: • bigletters • pictures • simpleexplanations CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  10. International Day of Older Persons • 29 September • opportunity to distribute practical guidelines for safer use of public transport for elderly people • well accepted by seniors Mayorof Zagreb CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  11. Shorteducational film Excellent feedback from elderly people during workshops Attracts the interest of media • A short film „Alojz and Vlatka” andtheirbehaviourwhileusing PT • http://www.youtube.com/watch?v=3zoaGg4Zn9g CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  12. MediaandSafetyofelderlyin PT • To raiseawarenessofpublicandseniors • elderlypeopleand PT drivers as maincharacters • three TV reportages on elderlyandsafetyin PT (includingshort film, interviewwith bus driver) • web articles • writtenarticles CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  13. Triggers CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  14. Working with the target group • Seniorsshowed appreciation,in particular emphasising the attention given to them - not as a part of problem, but as a part of mobility solutions Lessonslearned: • new angle to the issue is worth trying - sometimes small interventions could contribute to the quality of life for senior citizens • special attention should be put on growing stakeholder group of seniorsby ZET- theyrepresent an important public transport users CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  15. What we found out? • Elderly willing to participate in mobility dialoge - they know specific problems in their neighbourhood and think about possiblesolutions • Trust should be built - many citizens, including elderly, do not believe that they can influence decision-making • Those involved were satisfied for the opportunity of gathering together and discussing issues of common interest • Concreteinitiatives emerged CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  16. Conclusion • Mobilitybehaviouralchangesamongelderlyrequire: • Empowerment- enhancement of theircapabilities so that they can engageand influence the institutions that affect their mobility • Inclusion- removal of institutional andphysicalbarriers increase accessandsafetyin PT • Safetyand security- lowering of vulnerability through reducing risk • Challenges: • sustainabilityaftertheendoftheprojects

  17. Regardsfrom Zagreb! Lidija Pavić-Rogošić ODRAZ-SustainableCommunityDevelopment lidija@odraz.hr www.odraz.hr www.civitaszagreb.hr http://www.civitas.eu

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