1 / 22

Research September 03

Research September 03. Methodology. A survey covering a wide range of subject areas including areas of editorial interest, profile of respondents and cross-media readership were asked in a survey emailed to recipients of the OECD newsletter. The following is a summary of the responses.

dsigler
Télécharger la présentation

Research September 03

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Research September 03

  2. Methodology • A survey covering a wide range of subject areas including areas of editorial interest, profile of respondents and cross-media readership were asked in a survey emailed to recipients of the OECD newsletter. • The following is a summary of the responses. • The research was carried out in Aug/Sept 03 with 300E as an incentive to reply. 423 responses were received.

  3. 1. How did you first hear about OECD Observer website or magazine? (tick one only) Source : OECD Research 2003

  4. 2. Why do you read OECD Observer (magazine or website)? (tick all that apply) Source : OECD Research 2003

  5. 3. What kind of information do you most often look for in OECD Observer? (mag or website) (tick all that apply) Source : OECD Research 2003

  6. 4. How do you find the article themes? Source : OECD Research 2003

  7. 5. Which of the following would you like to see more of? (tick all that apply) Source : OECD Research 2003

  8. 6. Do you receive a copy of OECD Observer magazine? (tick one only) Source : OECD Research 2003

  9. 7. How long have you been receiving/reading the magazine? (tick one only) Source : OECD Research 2003 [net answers]

  10. 8. How many other people read your copy of OECD Observer? (tick one only) Readers per copy = 3 Source : OECD Research 2003 [net answers]

  11. 9. How long on average do you spend reading a single issue of OECD Observer? (tick one only) Source : OECD Research 2003 [net answers]

  12. 10. If you do pass on your copy to somebody else, is this person working in… Source : OECD Research 2003 [net answers]

  13. 11. Please rate the sections of the magazine you read, from 1 to 5 (where 5 is excellent) Source : OECD Research 2003 [net answers]

  14. 11. Please rate the sections of the magazine you read, from 1 to 5 (where 5 is excellent)(..analysis of 4 and 5 answers) Source : OECD Research 2003 [net answers]

  15. 12. What other publications do you read for the purposes of work? (Open-endedtop mentioned media) No’s respondents Source : OECD Research 2003

  16. 13. What is your job title? (Open-Ended) Source: OECD Research 2003

  17. 14. Do you work for ? Source: OECD Research 2003

  18. 15. How old are you? Average age 42 Source: OECD Research 2003

  19. 16. What level of responsibility do you have (if any) for making buying decisions for products / services? Source: OECD Research 2003

  20. 17. If you have any involvement in the buying of products/ services, what is your company’s approximate budget? E3.3m average Source: OECD Research 2003

  21. Selection of further comments about OECD Observer (magazine or website) • Useful and relevant. • Strength to strength and all that! All the best, Lorcan. • Keep up the good work! • OECD Reports and Guides on dangerous chemical substances are excellent, I would like to have more publications to download free from the OECD website. • I enjoy the observer’s view of social and economic issues. Its not often that you find broad, statistically solid and lively coverage of socio-economic issues. Source: OECD Research 2003

  22. Thank you for the marvellous work that you are doing. • I would welcome emphasis on the diary of forthcoming OECD and the most important international events. Source: OECD Research 2003

More Related