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Research September 03. Methodology. A survey covering a wide range of subject areas including areas of editorial interest, profile of respondents and cross-media readership were asked in a survey emailed to recipients of the OECD newsletter. The following is a summary of the responses.
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Methodology • A survey covering a wide range of subject areas including areas of editorial interest, profile of respondents and cross-media readership were asked in a survey emailed to recipients of the OECD newsletter. • The following is a summary of the responses. • The research was carried out in Aug/Sept 03 with 300E as an incentive to reply. 423 responses were received.
1. How did you first hear about OECD Observer website or magazine? (tick one only) Source : OECD Research 2003
2. Why do you read OECD Observer (magazine or website)? (tick all that apply) Source : OECD Research 2003
3. What kind of information do you most often look for in OECD Observer? (mag or website) (tick all that apply) Source : OECD Research 2003
4. How do you find the article themes? Source : OECD Research 2003
5. Which of the following would you like to see more of? (tick all that apply) Source : OECD Research 2003
6. Do you receive a copy of OECD Observer magazine? (tick one only) Source : OECD Research 2003
7. How long have you been receiving/reading the magazine? (tick one only) Source : OECD Research 2003 [net answers]
8. How many other people read your copy of OECD Observer? (tick one only) Readers per copy = 3 Source : OECD Research 2003 [net answers]
9. How long on average do you spend reading a single issue of OECD Observer? (tick one only) Source : OECD Research 2003 [net answers]
10. If you do pass on your copy to somebody else, is this person working in… Source : OECD Research 2003 [net answers]
11. Please rate the sections of the magazine you read, from 1 to 5 (where 5 is excellent) Source : OECD Research 2003 [net answers]
11. Please rate the sections of the magazine you read, from 1 to 5 (where 5 is excellent)(..analysis of 4 and 5 answers) Source : OECD Research 2003 [net answers]
12. What other publications do you read for the purposes of work? (Open-endedtop mentioned media) No’s respondents Source : OECD Research 2003
13. What is your job title? (Open-Ended) Source: OECD Research 2003
14. Do you work for ? Source: OECD Research 2003
15. How old are you? Average age 42 Source: OECD Research 2003
16. What level of responsibility do you have (if any) for making buying decisions for products / services? Source: OECD Research 2003
17. If you have any involvement in the buying of products/ services, what is your company’s approximate budget? E3.3m average Source: OECD Research 2003
Selection of further comments about OECD Observer (magazine or website) • Useful and relevant. • Strength to strength and all that! All the best, Lorcan. • Keep up the good work! • OECD Reports and Guides on dangerous chemical substances are excellent, I would like to have more publications to download free from the OECD website. • I enjoy the observer’s view of social and economic issues. Its not often that you find broad, statistically solid and lively coverage of socio-economic issues. Source: OECD Research 2003
Thank you for the marvellous work that you are doing. • I would welcome emphasis on the diary of forthcoming OECD and the most important international events. Source: OECD Research 2003
