Glass Packaging Institute Activity Update

1. Glass Packaging InstituteActivity Update Multi-State GMP-IU Protective League Meeting Hershey, PA Lynn Bragg President Glass Packaging Institute September 25, 2015 Glass is ENDLESSLY Recyclable

2. GPI Communications: “Upgrade To Glass”

3. Packaging: A Race for the Millennials Age: 18 - 33 (born after 1980) Key traits:confident, connected, open to change Percent of U.S. population: 25%; more than 80 million – a generation larger than Baby Boomers Technology Use - Digital natives: linked by social media (81% on Facebook; 55% have posted a ‘Selfie’) - Detached from institutions, networked with friends - Short attention span; multi-taskers Civic Role - Racially diverse (43% are non-white) - Low on social trust - Most educated generation in American history Consumers - Burdened by debt, but tend to be “spendthrifts” - Natural entrepreneurs - Sense of entitlement and “me” focused *Source: Pew Research Center (series of surveys from 1990 – 2014)

4. GPI Communications Initiatives: Digital Media Campaign “Upgrade To Glass” UpgradeToGlass.com digital magazine Social Media Support: Consumer facing Recycling & Sustainability Health

5. “Upgrade To Glass” Digital Magazineupgradetoglass.com

6. “Upgrade To Glass” Videos “Bye, Bye… Beer Can” “Sorry, Box of Wine” “Later, Plastic Cup”

7. Clear Choice Awards 2016 • Telling a deeper story • Maximizing online engagement • Setting a new stage for winners • e.g. “Tales of the Cocktail”

8. Glass Recycling:“Keep It In The Bin”

9. Glass Recycling: The Challenges “Keeping Glass in the Bin” “Glass is a particular problem, because it breaks in collection and transit and damages machinery… Waste Management has to pay a processor to take the glass it recovers off its hands. Last year, the company lost $6 million recycling glass, Mr. Steiner said. The company is now trying to get municipalities to pay for glass to be recycled… it has been unable to renew some contracts because customers won’t agree to pay...” Dave Steiner, CEO, Waste Management Wall Street Journal April 29, 2015

10. Spotlight: Harrisburg, PA • Issue: Effective February 2015, glass removed from curbside recycling • Harrisburg’s Mayor and city officials cited contamination from collected glass, lack of viable markets, and damage caused by glass at MRF • Action: • Outreach to regional glass recycling facilities • Engagement with Mayor’s office • Media response: television and print coverage • Outcome: Commercial customers still have option to recycle glass + public drop off

11. Spotlight: Baton Rouge, LA • Issue: Baton Rouge Metro Council considered removing glass from curbside recycling citing “contamination” and “lack of markets” • Action: Coordinated with local officials, haulers and MRF operator to lobby stakeholders to keep glass “in the bin” • Outcome: Glass remains in the curbside bin, but with additional cost of .25 cents/month per household. Efforts to ensure program success continue

12. Glass Recycling: GPI Initiatives • Dialogue, outreach and partnering with stakeholders: • Haulers and MRF operators (NW&RA) • Cullet processors • Glass industry customers (e.g., Diageo and Brown-Forman) • Glass container industry workforce

13. Glass Recycling: Consumer Attitudes* • 65% of consumer say packaging made from renewable/ recyclable sources positively influence product choice • Consumers understand that glass is an environmentally friendly packaging choice  • 64% agree that glass is 100% recyclable and can be recycled endlessly *Source: GPI partnered with EcoFocus Worldwide Research. Results are from sample of over 4,000 national representative adults ages 18-65.  Conducted Spring, 2013.

14. Government Affairs:Legislative Overview

15. Government Affairs: Industry Goal “Promote an increase in the demand for glass packaging while defending against regulations that impact industry competitiveness.” • Promote and advocate for glass containers • Target local, municipal, and state outreach • Federal regulatory and legislative engagement

16. Government Affairs: State Initiatives Toxics in Packaging • Ongoing strategy to exempt glass from TIP based on glass science (FEVE Study) California Beverage Container Recycling Fund • 2014 lobbying efforts killed Governor’s Beverage Container Recycling Fund reform – saved $50M • Tremendous Assistance from the West Coast Protective League on this Effort!

17. Government Affairs: Collaborating on National Issues Coordinating with other industries and national trade groups to oppose targeted rules: • “Ozone Rule”: Lowering of National Ambient Air Quality Standard (NAAQS) • 75 PPB  65 PPB would place nearly all glass container plants into “non-attainment zones” • IMPACT– Facility production, future reporting requirements • Clean Power Plant Rule • Lowered emissions levels would have state-by-state impact • IMPACT – Volatility to the cost of energy, particularly for Midwest and Southeast glass plants

18. Lower Ozone Limit: Potential Implications. Red: Currently Violate a 65 PPB Standard Orange: Projected to Violate a 65 PPB Standard Once Measured

19. National Association of Manufacturers: Ad In Opposition To Proposed Ozone Standard http://www.nam.org/ozone/

20. THANK YOU! Learn more about GPI and glass container recycling at www.GPI.org www.UpgradeToGlass Twitter and Facebook: @ChooseGlass