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Unit 3- The Media in Government and the Legislative Branch

Unit 3- The Media in Government and the Legislative Branch. Lecture- Impact of Media on Politics. Rights of Media. From print to broadcast media Public vs. private Limits of influence: Only 10% of voters well-informed on issues Selective attention

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Unit 3- The Media in Government and the Legislative Branch

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  1. Unit 3- The Media in Government and the Legislative Branch

  2. Lecture- Impact of Media on Politics

  3. Rights of Media • From print to broadcast media • Public vs. private • Limits of influence: • Only 10% of voters well-informed on issues • Selective attention • Primetime shows are entertainment, not information • “Skimming” the news

  4. #1 Media- Television • FDR 1939 • 1400+ TV stations • CBS, ABC, NBC • The power of cable… • 2/3 of households

  5. #2 Media- Newspapers • 11,000 • 1/2 the US adult population reads newspaper every day • In decline due to radio, television, and internet

  6. #3 Media- Radio • Convenience • 10,000 • AM-News • FM-Music • 20 hours per week • Serve minority audience • Primarily entertainment

  7. #4 Media- Magazines • 10,000 • Target specific interests • Top sellers: -Modern Maturity -TV Guide -Reader’s Digest • Top news magazines -Time -Newsweek -U.S. News and World Report

  8. Impact on Electoral Politics • Media determines what is important • “Inner Ring” • Candidates less dependent on parties • Voters “see” candidates in certain ways

  9. Techniques used • Sound bites • Pack journalism • Horse Race Journalism • Media as Celebrities • Negative Advertising • Rhetorical Presidency • Spin • Gaffes

  10. Assignment • On page 194, the book discusses how to conduct a poll. • You and your group of 3, must take part in the polling process. • Conduct a poll and report it back to the class using % with pie graphs. • Poster board or PowerPoint! Due Friday! • Get to work!

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