Rotary Coordinator Zone 7B and part 8 Rob Crabtree Rotary Club of Howick, D9920, New Zealand Pacific Islands

1. Rotary CoordinatorZone 7B and part 8Rob CrabtreeRotary Club of Howick, D9920, New Zealand & Pacific Islands

2. 2010 Rotary Coordinator | 2 Rotary�s Strategic Plan A YOU�VE HEARD, OUR GOALS ARE LISTED IN THE STRATEGIC PLAN SO THE QUESTION IS - HOW DO WE SELL THE SIZZLE OF ROTARY? LET�S LOOK AT THE THIRD LEG OF THE PLAN IN MORE DETAIL AND WHAT WE NEED TO DO TO IMPLEMENT IT.A YOU�VE HEARD, OUR GOALS ARE LISTED IN THE STRATEGIC PLAN SO THE QUESTION IS - HOW DO WE SELL THE SIZZLE OF ROTARY? LET�S LOOK AT THE THIRD LEG OF THE PLAN IN MORE DETAIL AND WHAT WE NEED TO DO TO IMPLEMENT IT.

3. Enhance Public Image & AwarenessUnify image & brand awarenessPublicise action-oriented servicePromote core valuesEmphasise vocational serviceEncourage clubs to promote networking opportunities and signature activities WE MUST ENGAGE MOPRE WITH THE COMMUNITY BY INCREASING PUBLIC AWARENESS, TARGET EMERGING SECTORS? YOUNG PROFESSIONALS, FASHION, RETAIL? BUT AT ALL TIMES RESPECT OUR BRAND, PROMOTE OUR SUCCESS STORIES WE MUST ENGAGE MOPRE WITH THE COMMUNITY BY INCREASING PUBLIC AWARENESS, TARGET EMERGING SECTORS? YOUNG PROFESSIONALS, FASHION, RETAIL? BUT AT ALL TIMES RESPECT OUR BRAND, PROMOTE OUR SUCCESS STORIES

4. Past RI PresidentCliff Dochtermann SOME YEARS BACK, THEN RI PRESIDENT MADE A STATEMENT WITH REGARD TO OUR PUBLIC IMAGE, WHICH IS STILL SO TRUE TODAYSOME YEARS BACK, THEN RI PRESIDENT MADE A STATEMENT WITH REGARD TO OUR PUBLIC IMAGE, WHICH IS STILL SO TRUE TODAY

5. �Our goal is this. When the world asks �What is Rotary?� we will not have to explain. People will know.� QUITE SOME GOAL TO ACHIEVEQUITE SOME GOAL TO ACHIEVE

6. Rotary�s public image - what is it? SO LET�S QUICKLY REVIEW A COUPLE OF RECENT HAPPENINGS WHICH IMPACTED ON OUR PUBLIC IMAGESO LET�S QUICKLY REVIEW A COUPLE OF RECENT HAPPENINGS WHICH IMPACTED ON OUR PUBLIC IMAGE

7. ON FEBRUARY 23 FOR THE PAST COUPLE OF YEARS, ROTARY DISTRICTS AROUND THE WORLD HAV TAKEN PART IN A PROJECT TO LIGHT UP ICONIC STRUCTURES OF THE WROLD WITH THE END POLIO NOW MESSAGEON FEBRUARY 23 FOR THE PAST COUPLE OF YEARS, ROTARY DISTRICTS AROUND THE WORLD HAV TAKEN PART IN A PROJECT TO LIGHT UP ICONIC STRUCTURES OF THE WROLD WITH THE END POLIO NOW MESSAGE

8. Relief efforts - Philippines, Samoa, Haiti NATURAL DISASTERS HAVE SEEN ROTARIANS DIG IN - BOTO THEIR POCKETS AND THEN LITERALLY WITH SHOEVALS AND BARE HANDS TO HELP OUT THOSE PEOPLE UNFORTUNATE ENOUGH TO HAVE BEEN IMPACTED - NATURAL DISASTERS HAVE SEEN ROTARIANS DIG IN - BOTO THEIR POCKETS AND THEN LITERALLY WITH SHOEVALS AND BARE HANDS TO HELP OUT THOSE PEOPLE UNFORTUNATE ENOUGH TO HAVE BEEN IMPACTED -

9. Relief efforts - Philippines, Samoa, Haiti - AND SOME GOOD MEDIA COVERAGE RESULTED FROM THOSE EFFORTS IN THE PHILIPPINES, SAMOA AND HAITI- AND SOME GOOD MEDIA COVERAGE RESULTED FROM THOSE EFFORTS IN THE PHILIPPINES, SAMOA AND HAITI

10. Relief efforts - Philippines, Samoa, Haiti SHELTER BOXES, EMERGENCY RESOURCE KITS AND ROTARAINS ON THE GROUND.SHELTER BOXES, EMERGENCY RESOURCE KITS AND ROTARAINS ON THE GROUND.

11. What is Rotary�s public image in your part of Australia?Do you know?Do Rotarians care?Can we give them the assistance needed to imPRove it? BUT FOR ALL THAT, IT�S THE IMPACT IN OUR LOCAL COMMUNITIES THAT WE NEED TO INFLUENCE MOST. BECAUSE THEY ARE WHERE WE LIVE WORK AND PLAY,AND WHERE OUT NEW MEMBERS WILL COME FROM.BUT FOR ALL THAT, IT�S THE IMPACT IN OUR LOCAL COMMUNITIES THAT WE NEED TO INFLUENCE MOST. BECAUSE THEY ARE WHERE WE LIVE WORK AND PLAY,AND WHERE OUT NEW MEMBERS WILL COME FROM.

12. FROM OUR RECENT RI SURVEY, THESE ARE SOME OF THE FINDINGS FROM OUR OWN PEOPLE - NOTE THE LAST - PUBLIC RECOGNITION OF SERVICE ACCOMPLISHMENTS AND JUST TO REMIND OURSELVES, WHAT DO THE PUBLIC THINK?FROM OUR RECENT RI SURVEY, THESE ARE SOME OF THE FINDINGS FROM OUR OWN PEOPLE - NOTE THE LAST - PUBLIC RECOGNITION OF SERVICE ACCOMPLISHMENTS AND JUST TO REMIND OURSELVES, WHAT DO THE PUBLIC THINK?

13. What are the public�s perceptions of Rotary? WE HAVE SOME MOUNTAINS TO CLIMB�WE HAVE SOME MOUNTAINS TO CLIMB�

14. Rotarian feedbackKey messages:Focused service opportunitiesAction oriented service Growth in membershipEnhance diversityLess bureaucracy and increased flexibilityCreate fun, respectful environment Adapt to changing times - be dynamic and flexible SO BACK TO US, WHAT DO OUR MEMBERS SEE AS THE KEY MESSAGES WE NEED TO BE PUTTING OUT THERE?SO BACK TO US, WHAT DO OUR MEMBERS SEE AS THE KEY MESSAGES WE NEED TO BE PUTTING OUT THERE?

15. What Is Social Media? A COUPLE OF BRIEF THOUGHTS ON SOCIAL MEDIA SOCIAL MEDIA IS A CONVERSATION. IT ALLOWS PEOPLE TO CONNECT TO OTHERS ONLINE --. TO CREATE, PASS AROUND AND COMMENT ON INFORMATION OF ALL SORTS� NEWS, PHOTOS, WHO THE LATEST CLUB SPEAKER WAS. IT CAN BE USED FOR COMPELLING REASONS � SUCH AS SUPPORT FOR CAUSES, DISASTER RELIEF. A VERY POWERFUL COMMUNICATION TOOL THAT BREAKS DOWN THE WALLS BETWEEN PEOPLE AROUND THE WORLD. A TOOL TO ENHANCE PUBLIC AWARENESS SPECIFICALLY A MEANS OF COMMUNICATING THAT THE YOUNGER GENERATION READILY INCORPORATES INTO THEIR DAILY LIVES. FOR ROTARY, SOCIAL MEDIA IS IMPORTANT: TECHNOLOGY IS CHANGING HOW PEOPLE COMMUNICATE. MEMBERS HAVE ALWAYS TALKED TO EACH OTHER. SOCIAL MEDIA EXPLODES THAT IDEA. A COUPLE OF BRIEF THOUGHTS ON SOCIAL MEDIA SOCIAL MEDIA IS A CONVERSATION. IT ALLOWS PEOPLE TO CONNECT TO OTHERS ONLINE --. TO CREATE, PASS AROUND AND COMMENT ON INFORMATION OF ALL SORTS� NEWS, PHOTOS, WHO THE LATEST CLUB SPEAKER WAS. IT CAN BE USED FOR COMPELLING REASONS � SUCH AS SUPPORT FOR CAUSES, DISASTER RELIEF. A VERY POWERFUL COMMUNICATION TOOL THAT BREAKS DOWN THE WALLS BETWEEN PEOPLE AROUND THE WORLD. A TOOL TO ENHANCE PUBLIC AWARENESS SPECIFICALLY A MEANS OF COMMUNICATING THAT THE YOUNGER GENERATION READILY INCORPORATES INTO THEIR DAILY LIVES. FOR ROTARY, SOCIAL MEDIA IS IMPORTANT: TECHNOLOGY IS CHANGING HOW PEOPLE COMMUNICATE. MEMBERS HAVE ALWAYS TALKED TO EACH OTHER. SOCIAL MEDIA EXPLODES THAT IDEA.

16. RI�s Strategy Extend fellowship in the 21st century Communicate to new audiences Listen and learn WHAT CAN IT DO? EXTEND FELLOWSHIP IN THE 21ST CENTURY --BY PROVIDING AN ONLINE GATHERING PLACE FOR ROTARIANS. PROVIDE A PLATFORM FOR ROTARIANS TO CONNECT. 2. CREATE AN INTRODUCTION OF ROTARY TO NEW AUDIENCES THROUGH INSPIRATIONAL STORIES ABOUT THE WORK OF ROTARY 3. ALLOWS RI TO LEARN MORE ABOUT WHAT INTERESTS ROTARIANS AT THE GRASSROOTS � WE CAN LISTEN TO OUR CUSTOMERS EASILY. PART OF THAT STRATEGY IS TO ENHANCE ROTARIAN�S UNDERSTANDING OF ROTARY. MANY VISITORS TO ROTARY.ORG ARE NEW MEMBERS. WHAT CAN IT DO? EXTEND FELLOWSHIP IN THE 21ST CENTURY --BY PROVIDING AN ONLINE GATHERING PLACE FOR ROTARIANS. PROVIDE A PLATFORM FOR ROTARIANS TO CONNECT. 2. CREATE AN INTRODUCTION OF ROTARY TO NEW AUDIENCES THROUGH INSPIRATIONAL STORIES ABOUT THE WORK OF ROTARY 3. ALLOWS RI TO LEARN MORE ABOUT WHAT INTERESTS ROTARIANS AT THE GRASSROOTS � WE CAN LISTEN TO OUR CUSTOMERS EASILY. PART OF THAT STRATEGY IS TO ENHANCE ROTARIAN�S UNDERSTANDING OF ROTARY. MANY VISITORS TO ROTARY.ORG ARE NEW MEMBERS.

17. Getting Started A communication plan What are people saying about Rotary in your area? Who is your target audience and where are they online? What do you hope to accomplish?  HOW TO GET STARTED/ A SIMPLE COMMUNICATION PLAN DISCOVER WHAT PEOPLE ARE SAYING ABOUT ROTARY, WHO THEY ARE, AND WHAT DO YOU HOPE TO DOHOW TO GET STARTED/ A SIMPLE COMMUNICATION PLAN DISCOVER WHAT PEOPLE ARE SAYING ABOUT ROTARY, WHO THEY ARE, AND WHAT DO YOU HOPE TO DO

18. Improves communication Increases self-expression Expands Rotary�s reach Allows you to listen to your audience LISTEN, LISTEN WELL AND RESPOND. WE CAN�T ASSUME WE KNOW WHAT MEMBERS WANT. RESOURCES ARE LIMITED, SO KEEP IT SIMPLE AND CONSISTENT. IT IS TIME INTENSIVE. COMMUNICATION TRUISMS ARE THE SAME � PEOPLE LISTEN TO THEIR FRIENDS AND LIKE GOOD STORIES. WE CAN TALK DIRECTLY TO MEMBERS, THEY CAN TALK TO US, AND THEY CAN TALK TO EACH OTHER. IF WE LISTEN, WE WILL BE BETTER, MORE RELEVANT, MORE RESPONSIVE, AND MORE SUSTAINABLE AS AN ASSOCIATION THAN BEFORE. EFFECTIVE USE OF TECHNOLOGY, CAN HELP ROTARY �REINVENT� ITSELF. LISTEN, LISTEN WELL AND RESPOND. WE CAN�T ASSUME WE KNOW WHAT MEMBERS WANT. RESOURCES ARE LIMITED, SO KEEP IT SIMPLE AND CONSISTENT. IT IS TIME INTENSIVE. COMMUNICATION TRUISMS ARE THE SAME � PEOPLE LISTEN TO THEIR FRIENDS AND LIKE GOOD STORIES. WE CAN TALK DIRECTLY TO MEMBERS, THEY CAN TALK TO US, AND THEY CAN TALK TO EACH OTHER. IF WE LISTEN, WE WILL BE BETTER, MORE RELEVANT, MORE RESPONSIVE, AND MORE SUSTAINABLE AS AN ASSOCIATION THAN BEFORE. EFFECTIVE USE OF TECHNOLOGY, CAN HELP ROTARY �REINVENT� ITSELF.

19. Clubs are our lifeblood! IT�S NOT ROCKET SCIENCE - SOME EASY TO DO THINGS:IT�S NOT ROCKET SCIENCE - SOME EASY TO DO THINGS:

20. Rotary is a businessWe have a great brand!We have the greatest product in the world!Can this be  �the dawn of a new life for Rotary?" LET�S FACE FACTS: LET�S FACE FACTS:

21. Do not be afraid to experiment!Explore ALL options THIS IS WHERE YOU GET BOLD!THIS IS WHERE YOU GET BOLD!

22. THINK BIG! ROTARIANS IN THE PHILIPPINES GOT A MATCHING GRANT TO BUILD AN ARTIFICAL REEF TO ASSIST LOCAL FISHERMAN TO INCREASE THEIR CATCH FOR THE COMMUNITY. BUT THINKING OUTSIDE THE SQUARE - WHY NOT MAKE THE ARTIFICAL REEF A GIANT ROTARY LOGO THAT CAN BE SEEN FROM ABOVE. SO THEY DID AND THEY GOT GREAT PUBLICITY!ROTARIANS IN THE PHILIPPINES GOT A MATCHING GRANT TO BUILD AN ARTIFICAL REEF TO ASSIST LOCAL FISHERMAN TO INCREASE THEIR CATCH FOR THE COMMUNITY. BUT THINKING OUTSIDE THE SQUARE - WHY NOT MAKE THE ARTIFICAL REEF A GIANT ROTARY LOGO THAT CAN BE SEEN FROM ABOVE. SO THEY DID AND THEY GOT GREAT PUBLICITY!

23. Characteristics of a bigger, better, bolder Rotary Club: WHICH BRINGS ME TO THE BIGGER, BETTER, BOLDER ROTARY CLUB - WHAT DOES IT LOOK LIKE AGAIN? AND THE BOTTOM LINE - THEY MARKET THEMSELVES! REMEMBER - IF WE ALWAYS DO WHAT WE ALWAYS DID, WE�LL ALWAYS GET WHAT WE ALWAYS GOT - AND THAT�S NOT GOOD ENOUGH!WHICH BRINGS ME TO THE BIGGER, BETTER, BOLDER ROTARY CLUB - WHAT DOES IT LOOK LIKE AGAIN? AND THE BOTTOM LINE - THEY MARKET THEMSELVES! REMEMBER - IF WE ALWAYS DO WHAT WE ALWAYS DID, WE�LL ALWAYS GET WHAT WE ALWAYS GOT - AND THAT�S NOT GOOD ENOUGH!

24. Can we achieve our goals?YES WE CAN! CAN WE DO IT?CAN WE DO IT?

25. Be excited, be enthusiastic, be professional, be PRoud to be a Rotarian!

26. Better, Bolder, Bigger!Better, Bolder, Bigger!Better, Bolder, Bigger!Better, Bolder, Bigger!Better, Bolder, Bigger! SET GOALS, ADD VALUE MEASURE PROGRESS THE STRATEGIC PLAN IS A CLEAR GUIDING DOCUMENT USE IT, TO BECOME BETTER, BOLDER, ULTIMATELY BIGGER!SET GOALS, ADD VALUE MEASURE PROGRESS THE STRATEGIC PLAN IS A CLEAR GUIDING DOCUMENT USE IT, TO BECOME BETTER, BOLDER, ULTIMATELY BIGGER!