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Communications Strategies

Communications Strategies. Beth Brown Director of Communications Department of Natural Resources. Coordinated Campaign Key to Success. Public-private partnership Messaging based in extensive research Comprehensive, turnkey tools for greatest impact. Communications Campaign Goals.

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Communications Strategies

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  1. Communications Strategies Beth Brown Director of Communications Department of Natural Resources

  2. Coordinated Campaign Key to Success • Public-private partnership • Messaging based in extensive research • Comprehensive, turnkey tools for greatest impact

  3. Communications Campaign Goals • Increase public awareness about the litter problem among target audience, motivate change • Engage children in litter prevention and clean-up • Empower them to influence adults • Instill lifelong positive habits

  4. Research Leads the Way • Phone Surveys • Target Demos • Focus Groups • Test Messages

  5. Multi-Layered Communications • Reaching Beyond Ourselves • Public/individual • Alternative sources of delivery • Branding Pieces Engage All • TV Ad • Web site • Targeted Tools For Specific Audiences • Young Males: Radio, Print/Outdoor • Children: Mascot, Poster, YCCC, Lessons

  6. Radio Ad • “Trashy Daddy” • Leverages campaign “Only Losers Litter” • Radio allows for more targeted placement • Reaches offenders where likely to litter

  7. Advertising

  8. Advertising

  9. Advertising

  10. Engaging the Next Generation • YCCC • In-class poster • Promotional materials • “The Brown Trasher” • Naming contest • Appearances • Online resources • Activities • Lesson Plans

  11. Online Resources • Litteritcostsyou.org • Multi-audience • Ease of use

  12. Timeline for Implementation of Statewide Campaign • Get started today • Public relations • Media outreach • Mascot Naming Contest • Rivers Alive • PSAs • Online tools • Coming Soon • Media outreach plan • Paid ad schedule to launch in 2007

  13. What You Can Do • Use the Tools • Access online resources to get the word out • Press releases, newsletter articles, PSAs • Work with local partners to place advertising • TV, radio, print

  14. Contact Beth Brown 404.463.2092 bbrown@gadnr.org

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