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Communications Strategies

Communications Strategies. CHIP Learning Session # 2 • March 11, 2014 Jennifer Tinajero, M.B.A. Kansas Health Institute. Why a Communications Plan? Report Requirements. Why a Communications Plan?. Determine Your Audience Who will be involved during the process?

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Communications Strategies

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  1. Communications Strategies CHIP Learning Session # 2 • March 11, 2014 Jennifer Tinajero, M.B.A. Kansas Health Institute

  2. Why a Communications Plan?Report Requirements

  3. Why a Communications Plan? • Determine Your Audience • Who will be involved during the process? • Who will want the end product? • What does it mean to the community? • Determine Messaging Goals • What do you want to accomplish? • Timing of Communications Plan • Ideally in place before work begins • Critical element in the assessment process and its ultimate success

  4. Planning for CHIP Communications • During the CHIP, communications are essential during: • Priority setting (development of Priorities Fact Sheet) • Writing of report • Dissemination of report • Implementation of CHIP activities

  5. Priorities Fact Sheet • Document serves as group’s talking points • Overview of CHA/CHIP • Community participants • Key milestones • Selected priorities • Reasons chosen • What are the goals of each priority • Expected outcomes

  6. Report Writing • Need for clear, concise communication of your plan • Editing • Layout/graphics • Versions of work product (consistency) • Full report vs. “Reader’s Digest” version • Printed vs. online

  7. CHIP Sample #1

  8. CHIP Sample #2

  9. CHIP Sample #3

  10. Dissemination of Completed Report • Audience • County commissioners, community members, members of organizations involved in planning, media • Decide who gets what • Full report vs. short version

  11. Dissemination of Completed Report • Tactics • Email blasts, website posts, social media • Email campaign - Constant Contact, MailChimp (free) • Page or special tab on your website(s) – hospitals, local health department, library, or other stakeholders’ websites • Social Media – Facebook, Twitter, Linkedin, Blog, YouTube • Start social media groups

  12. Twitter

  13. Facebook

  14. Blogs

  15. Tactics - Media • Get press involved • Series of news releases with key takeaways • Pitch interviews locally and with state-level officials Partial sample press release sent via Constant Contact

  16. Tactics – Paper Distribution • Paper copy distribution • Placement of short version in same outlets where surveys were provided: • Health Dept.; hospital/clinics; grocery stores; libraries; post office Health Information Library Topeka and Shawnee County Public Library

  17. Implementation of CHIP • Present results of monitoring and evaluation • Local Board of Health meetings • Select ‘case studies’ of programs that are finding success • Keep the momentum (photos of people and activities, videos (YouTube)

  18. Questions?

  19. Kansas Health Institute Information for policymakers. Health for Kansans. www.khi.org

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