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SOCIAL MEDIA use within sororities at SUNY OSWEGO

Discover the importance of social media for sororities at SUNY Oswego and explore ways to brand and promote yourselves. Learn how to combat negative stereotypes surrounding Greek life and leverage platforms like Instagram, Twitter, and Facebook for recruitment, promotion, and reputation management.

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SOCIAL MEDIA use within sororities at SUNY OSWEGO

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  1. SOCIAL MEDIA use within sororities at SUNY OSWEGO WAYS TO BRAND AND PROMOTE YOURSELVES

  2. Why is social media important? • Recruitment • Promotion • Reputation

  3. Bad stereotypes that surround Greek life • The Price • Hazing • Alcohol and Drug abuse • Time Commitment

  4. How can we change this? • Examine SUNY Oswego’s Greek life: • Smaller (which is not necessarily bad) • What social media accounts are the most popular?

  5. Instagram • Share photos of: • Sisters • Events • Accomplishments • And more!

  6. Innovative ways to expand instagram • Celebrate the past • Generate Inspiration • Spotlight Special Awards

  7. Twitter • Allows you to share quickly • Promote events (live tweet) • Promote other social media handles • Keeps School officials updated

  8. Facebook • The oldie but goodie • Connect with: • Other chapters • Alumni • Parents

  9. Ways to improve: • Senior Spotlights • Celebrate life events like Engagements and Jobs • https://www.facebook.com/Alpha-Chi-Omega-at-University-of-Arkansas-338936966148148/

  10. Ask yourself: • “Does that look like something I would want to participate in?” • “Does that look like a liability?” • “Does that look like fun?”

  11. “I don’t think that its good or bad, it’s the use that can be good or bad.” • Recruitment • Promotion • Reputation

  12. References • https://cnewman630.wordpress.com/2016/04/08/research-summary/

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