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More on http://leanb2bbook.com/ \n\nComparing the creative models of Abraham Lincoln and Steve Job.

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Présentations Transcript
creativity innovation
Creativity & Innovation

Generating better design ideas

work better as a team

Work better as a team

Better techniques

More creative

Work harder

slide6

$

August 24 2011

1 a small ego

1) A small ego

2) The ability to

collaborate and work

with differences

no matter what my views of him are personally

No matter what my views of him are personally. He\'s the most qualified for

the job and therefore, it would be of a disservice to the union to not allow him to hold office just because he doesn\'t like me.”

- Lincoln on Edward Stanton

art director

Art director

Flash

Developer

Copywriter

Account

manager

Designer

Information

architect

opening

Opening

Exploration

Closing

1 limited time timeboxed

1. Limited time (timeboxed)

2. Small teams (3 to 5)

3. Quantity over quality

4. 1 conversation at a time

5. Shared accountability

6. Wild ideas are allowed

Cras condimentum, tortor sed pellentesque malesuada, eros est egestas tellus, id scelerisque elit lectus vitae purus. Fusce dapibus est et felis pellentesque ut adipiscing diam tempor. Aenean ultricies magna non ante semper pharetra. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec pulvinar rutrum nisl ac imperdiet. Nunc vulputate scelerisque lectus eu adipiscing. imperdiet imperdiet

Cras condimentum, tortor sed pellentesque malesuada, eros est egestas tellus, id scelerisque elit lectus vitae purus. Fusce dapibus est et felis pellentesque ut adipiscing diam tempor. Aenean ultricies magna non ante semper pharetra. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec pulvinar rutrum nisl ac imperdiet. Nunc vulputate scelerisque lectus eu adipiscing.

7. Build on others\' ideas

...

if you tell people where

If you tell people where to go, but not how to get there, you’ll be amazed at the results.

- General George S. Patton

opening1

Opening

Exploration

Exploration

exclusion techniques
Exclusion techniques

Five SketchesTM

Brain

Writing

Parallel Design

exploration techniques
Exploration techniques

Microsoft...

Google...

Apple...

Reverse Thinking

Medici Transpositionn

Inspired by...

exploration techniques2
Exploration techniques

Resource Availability

-

=

Blue Sky

Thinking

Keyword

Association

+

=

6 thinking hats tm

6 Thinking HatsTM

Information, Emotion, Creativity, Discernment, Optimistic, Facilitator

Spectrum

Child // Adult

How might we send a man in space?

How might we?

Empathic techniques

empathic techniques
Empathic techniques

How Might We...

Make a More Refreshing Soap?

Play

empathic techniques1
Empathic techniques

How Might We...

Make a More Refreshing Soap?

empathic techniques2
Empathic techniques

Grid

2x2

Fun

Simple

Economic

Dangerous

Fast

Mid speed

Small

Large

Slow

Friendly

inclusion techniques
Inclusion techniques

6-up Sketching

1.

2.

3.

...

if you freeze an idea too quickly you fall

If you freeze an idea too quickly, you fall in love with it. If you refine it too quickly, you become attached to it and it becomes very hard to keep exploring, to keep looking for better.”

- Jim Glymph, Gehry Partners

inclusion techniques1
Inclusion techniques

Open Sessions

6-up Sketching

1.

2.

3.

...

limited votes

Limited votes

Closing

With end

users

With techniques

a few techniques
A few techniques...

$100 Test

Dot Voting

Forced Ranking

Hot Air Balloon

Build the Checklist

Speed Boat

Spectrum Mapping

Decision Matrix

Impact & Effort Matrix

Nuf Said

exploring more alternatives

Exploring more alternatives

Better ideas

Less risk

More team engagement

Shared vision

jobs vs lincoln
Jobs vs Lincoln

Participative

Directive

Crushes competitors

Hires competitors

Center of attention

Team first

Micro management

Trust & delegation

Leader

Creator

work better as a team1

Work better as a team

Better techniques

More creative

Work harder

references
References

www.gogamestorm.com

jasonfurnell.wordpress.com

etienne garbugli

Etienne Garbugli

www.etiennegarbugli.com

@egarbugli

egarbugli

  • User experience (UX)
  • Collaborative design
  • Creative facilitation
  • Usability testing
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