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Design Guidelines

Design Guidelines. Guidelines to help avoid common presentation mistakes. Simplicity is your friend Lots of white Organized Path for the eye. Rule of seven Color and contrast Typography Content. Design Guidelines. Simplicity is your friend. Content is center stage

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Design Guidelines

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  1. Design Guidelines Guidelines to help avoid common presentation mistakes

  2. Simplicity is your friend Lots of white Organized Path for the eye Rule of seven Color and contrast Typography Content Design Guidelines Hale - Huff - Patience

  3. Simplicity is your friend • Content is center stage • Draw attention to presentation, not special effects • Text • Graphics • Sound • Background • Colors • Consistency - slides, bullets, fonts Hale - Huff - Patience

  4. Simplicity Is Your Friend • Content (and speaker) is center stage • Draw attention to presentation, not special effects • Text, graphics and background • Sound • Colors • Consistency - slides, bullets, fonts Hale - Huff - Patience

  5. Lots of White Space • Too much filler will overwhelm the viewer • Makes your eyes tired – • You won’t bother to read it • If you have a lot of information to share in a slide, consider either using PowerPoint to display the point and you discuss it, or break things up into several slides • You need a place for the viewer to focus on as you discuss a point - otherwise, he or she could just read it themselves ... Hale - Huff - Patience

  6. Lots of White • Don’t want to overwhelm audience • Place for focus • Keep things short • Break up into several slides Hale - Huff - Patience

  7. Organized • Audience feels movement to a conclusion • Easy to see progress • Pace of slides (rehearse) • Too fast, exhausts them • Too slow, put them to sleep Hale - Huff - Patience

  8. Oh, boy, another class… GREAT POWERPOINT PRESENTATION I feel so informed! Oh, boy, another I survived … class… Confusing PowerPoint Presentation Path for the Eye This versus This (nothing dominant)  Hale - Huff - Patience

  9. Rule of Seven Thou shall not use more than SEVEN lines Thou shall not use more than SEVEN words per line Hale - Huff - Patience

  10. Green Growth and movement Blue Calm Red Power, energy, danger One to three colors is PLENTY Yellow Positive Purple Spiritual Brown Neutral Color Hale - Huff - Patience

  11. … And Contrast • Dark background • Light background • Black • Red • Orange • Green • Blue • Purple • Yellow • White • Yellow • Orange • Green • Red • Blue • Purple Hale - Huff - Patience

  12. Colors for Presenting • Dark Room – dark background • Light Room – light background • 35 mm slides – dark background • Overheads – light background • Handouts – light background This one has a dark background to show the difference… Hale - Huff - Patience

  13. Colors for Presenting • Dark Room – dark background • Light Room – light background • 35 mm slides – dark background • Overheads – light background • Handouts – light background This one has a light background to show the difference… Hale - Huff - Patience

  14. Typography - Font (44 pt) • Smallest font 28-30 points (32 pt) • Large for emphasis: Titles • Simple fonts - Arial, times • Avoid script • Limit: 1 or 2 fonts • No more than 3 sizes Hale - Huff - Patience

  15. Typography - Style • Don’t hyphen-ate • Errors: check, recheck, someone proof • Avoiditalics – least likely to be read Hale - Huff - Patience

  16. Typography - UPPER CASE DON’T USE ALL CAPITALS FOR LARGE BLOCKS OF TEXT. READERS READ FASTEST WHEN SENTENCES ARE PRINTED IN UPPER AND LOWER CASE - THE WAY THEY NORMALLY ARE SEEN IN PRINT. HEADLINES ARE IN ALL CAPS BECAUSE IT REQUIRES THE READER TO SLOW DOWN, GIVING EMPHASIS TO A FEW WORDS. Hale - Huff - Patience

  17. Typography - Title Case Don’t Use All Caps for Large Blocks of Text. Readers Read Fastest When Sentences Are Printed in Upper and Lower Case - The Way They Normally Are Seen in Print. Headlines Are in All Caps Because It Requires the Reader to Slow Down, Giving Emphasis to a Few Words. Hale - Huff - Patience

  18. Typography - Sentence Case • Don’t use all caps • Readers read fastest when • Sentences are upper and lower case • The way they normally are seen in print • Headlines are in all caps • It requires the reader to slow down Hale - Huff - Patience

  19. Content • Only the essence • Few words • Items in order • No extraneous data you’ll ignore • Relate graphics to content Hale - Huff - Patience

  20. Design Summary • Less is more! • Anecdote from Presentations Magazine Hale - Huff - Patience

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