Top Reasons Why Browser Push Notifications are Essential for Publishers

1. Top Notifications are Essential for Publishers Reasons Why Browser Push We live in a digital age where not many people wait for the fresh smell of the printed newspaper every morning. If we look back in the early 2000s where publishing industry was at its peak, many big publishers had started to lose their foothold in the market. However, things are different now but the demand and circulation of print media has declined significantly. And according to Statista, it will only go down in the years to come. The Boston Globe lost its valuation by over 90% in early 2000 and McClatchy, the largest newspaper chain in the US, has filed for a bankruptcy in February 2020. Such a paradigm shift has occurred due to the advent and spread of technology. The previous subscribers have converted into digital traffic and the print content has turned into digital content in the form of data, images and live streams. And therefore, publishers need sophisticated marketing solutions such as browser push notifications that can help scale their audience acquisition numbers. Web push notifications or browser push notifications ensure an enhanced user engagement with huge personalization capabilities along with a high CTR. Here’s are few reasons or simply said, use cases that make web push notifications for publishers make them a right choice. https://engageasap.com/

2. #1. Real-time Updates A robust medium that can deliver quick, real-time updates on live events such as a match score or an election coverage is a boon for a news publisher. This is because crucial live events require a medium such as browser push notifications that enables publishers to engage users in real-time and web push notifications are all about that. News and media houses can also leverage another feature of web push notifications that is notifications cards for sending real-time updates to their users. This ensures that users don’t get annoyed with nonstop notifications for such updates as the card updates the same information with the new content. #2. Prevent Subscription Abandonment Abandoned newsletter subscription page is another issue that many publishers struggle to deal with. And this is one issue that cannot be simply handled by redesigning the landing page and embedding sticky content in it. Many users abandon a subscription page while the majority of them leave right at the beginning of the form. Publishers need more than just an engaging landing page with so many people landing on the page and not subscribing. They can send personalised browser notifications and bring the audience back. Such a simple but carefully placed move will act as a perfect reminder and will also show your care. #3. Manage Users’ Abandoned Tabs Working on multiple tabs simultaneously has become a habit for most users. This is often quite frustrating for the user to navigate through those tabs and maybe even more frustrating for the publishers who have to keep trying to get more eyeballs on the content. Web push notifications for publishers that have a perfect mix of automation and personalization can help them retain subscribers by engaging them at the right time with precisely the news and information they are interested into. #4. Recover Lost Video Watch Time Starting this decade, there will only be two things that will govern the digital world i.e. COVID- 19 and online streaming. ‘WatchTime’is defined as the duration a user spends in watching a video and this has become the new ‘SessionDuration’ for most media publishers. However, this has also created a fuzz as most marketers use videos to engage their users. In such a scenario, sending targeted notifications at right times becomes the key to recovering the lost video time. #5. Prolonged Revenue Stream Web push notifications can also deliver a specific format of ad through a web push notification. The ads are delivered in the form of push notification directly to the device of the user and hence don’t occupy any ad unit on the website. Since the businesses already own the audience, then receive ad revenue for a lifetime irrespective of the following algorithms. The ads are targeted, contextual, and offer relatively higher visibility, and therefore, the businesses get competitive CTRs. Conclusion: The media and entertainment industry has multiple facets in its fold and online news and related websites are counted among them. Since the print industry is already facing fluctuations such as reduced readability and users’ inclining interest towards online news, the sector has to opt for https://engageasap.com/

3. high-end, robust solutions that are sustainable, pocket-friendly, and can work on carefully designed marketing strategies. Web push notifications for publishers offer targeted engagement with better CTRs I almost every aspect of it. EngageAsap is an all-encompassing marketing platform that offers individual and integrated marketing solutions to enterprises as per their unique needs. After sending millions of notifications throughout the years, we can proudly boast our success through our clients’ improved CTRs and conversions. We create and deliver products and services that precisely address your marketing needs. P https://engageasap.com/