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Delivery:

Delivery:. Attending to Eyes and Ears Gary Nakamura ENG 307 / J. Zuern. DELIVERY. Speak Slowly & Clearly. DELIVERY: Overview. Background on Delivery Oral Delivery Written Delivery Visual Rhetoric “Cyberrhetors”. Key Terms. Speech versus Writing

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Delivery:

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  1. Delivery: Attending to Eyes and Ears Gary Nakamura ENG 307 / J. Zuern

  2. DELIVERY Speak Slowly & Clearly

  3. DELIVERY: Overview • Background on Delivery • Oral Delivery • Written Delivery • Visual Rhetoric • “Cyberrhetors”

  4. Key Terms • Speech versus Writing • For ancient rhetors, spoken discourse more powerful and persuasive than written discourse; and • Not fashionable to do ones own writing • Modern rhetoric opts for a “set format” for compositions (style, grammar, etc.) where delivery is more in the arrangement and style of the discourse • Gesture • Persuasive facial or bodily movement

  5. Key Terms • Punctuation • Graphic marks used to represent features of spoken language in writing

  6. Background on Delivery • Discourse was primarily composed to be spoken • Voice, and gestures

  7. Oral Delivery • Audience listens to the voice of the rhetor and watches the rhetor’s facial and bodily gestures • Verbal Delivery: volume, tone, pace, and length • Gestures: appropriate to the rhetorical situation • Eye Contact • Natural and Spontaneous

  8. Written Delivery • Editing • Last stage of the composing process • Attending to the “ear” of the audience, making a discourse accessible and pleasant to read

  9. Written Delivery • “Correctness Rules” • Usage • “the customary ways in which things are done within written discourse.” • “the conventions of written English that allows Americans to discriminate against one another.”

  10. Written Delivery • The rhetorical function of PUNCTUATION • Marks that mimic pauses, stops, and connections of speech • Internal Pauses • Marks that appear inside punctuated sentences (339) • Comma, semicolon, colon, dash • External Pauses • Punctuation used to mark the beginnings and ends of sentences (339) • Capital letter, period, question mark, exclamation point, indentation (paragraphs, headers)

  11. Visual Rhetoric • Ocular Demonstration • “…when an event is so described in words that the business seems to be enacted and the subject to pass vividly before our eyes” (ad Herennium)

  12. Visual Rhetoric • Presentation • How a manuscript looks • Font types • Serif type: more reader-friendly, traditional, formal • Sans serif type: contemporary • Certain fonts can be symbolically charged • MEET HOLOCAUST SURVIVORS • MEET HOLOCAUST SURVIVORS • Meet Holocaust Survivors

  13. Visual Rhetoric • Presentation (continued) • Typeface and style: • Stay consistent • Recognize correlation of size to importance

  14. Visual Rhetoric • Picture theory • Combination of pictures and text to portray a message or promote a product or service

  15. “Cyberrhetors” • Canons of ancient rhetoric and New Media • “Old Delivery Systems” and “New Delivery Systems” • Bolter and Grusin: • Remediation: replacing or combining an old delivery system with a new one • News in the newspaper (old media) and the Web (new media)

  16. DELIVERY: Conclusion • Background on Delivery • Oral Delivery • Written Delivery • Visual Rhetoric • “Cyberrhetors”

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