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The Expanding Role of e-HRD as the Future Becomes the Present

Explore the future of e-learning and how it is becoming more learner-centric. Discover the various jobs and skills needed in the e-learning industry and the cost-saving benefits of implementing e-learning programs. Learn from success stories of companies that have successfully integrated e-learning into their training programs.

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The Expanding Role of e-HRD as the Future Becomes the Present

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  1. The Expanding Role of e-HRD as the Future Becomes the Present Curt Bonk, Ph.D. Indiana University CourseShare.com http://php.indiana.edu/~cjbonk cjbonk@indiana.edu

  2. The future of e-learning is learner-centric(Adler & Rae, Jan., 2002, e-learning mag) • Imagine that in the future you will have your own personalized learning environment that reflects your individual style and learning needs, and is instantly available. Not only will it be your one point of learning entry for everything you need to learn, but it will continue to learn as you learn and modify its behavior based on interacting with you over time.

  3. 1991 Predictions (10 occs largest absolute growth): Salesperson, retail (4%) Registered nurse (3.4%) Janitor and cleaner (3.1%) Waiter, waitress (3%) General manager (2.6%) Gen office clerk (2.5%) Secretary (2.1%) Nurses aide (2.1%) Truck driver (2%) Receptionist/clerk (1.8%) 2001 Reality: Webmaster Web Designer Chief Learning Officer Chief Knowledge Officer Learning Architect/Guru Java Programmer Teacher Relations Manager Director of E-Learning VP E-book Strat Alliance Senior Director of Epistemology & Pedagogy Jobs of the Future and the Education They will Require: Evidence from Occupational Forecasts,Thomas Bailey, Educational Researcher, March, 1991, p. 11-20.

  4. Global Learning, 2008(Clark Aldrich, in press) • Expert Locator (find in email) • HR Expert Compensation (motivate) • Learning Integrators (politics) • Simulation Graphic Artists (2D & 3D) • Information Taxonomist (org data) • Content Editor (clean up/synthesize) • E-Learning Trainers (motivate e-lrnrs) • Usage Anthropologist (observe users)

  5. The Market is Exploding! “IDC expects the market to double in size every year through 2003 when the total e-learning market will reach $11.5 billion. Corporations are particularly interested in training their employees in soft skills (leadership, sales, etc.)…growing at twice the rate of IT training.” Steven McWilliam (2000), e-learning, 1(2), p. 48.

  6. What do you teach online?(Forrester Report)Michelle Delio (2000), Wired News.

  7. Software and hardware customers e-learn the ropesScott Tyler Shafer, Red Herring, Feb. 13, 2001 • “Since Cisco is looking to educate 800,000 people globally, the classroom model wasn’t feasible. …Cisco selected and certified 120 partner training companies…” • “Oracle says it has 1,000 developers signing up every day to take courses over the company’s Web Oracle Network (OLN)…estimates it will train 2.5 million engineers in 2001.” (this was only 500,000 in 2000)

  8. New Survey: Future of E-Learning and HRD

  9. The Cost of E-learning • Brandon-hall.com estimates that an LMS system for 8,000 learners costs $550,000 • This price doesn’t include the cost of buying or developing content • Bottom line: getting started in e-learning isn’t cheap

  10. Success Story #1(Sitze, March 2002, Online Learning):EDS and GlobalEnglish Charge: Reduce money on English training Goal: 80% online in 3 months Result: 12% use in 12 months Prior Costs: $1,500-5,000/student New Cost: $150-300/user Notes: Email to participants was helpful in expanding use; rolling out other additional languages.

  11. Success Story #2 (Overby, Feb 2002, CIO):Dow Chemical and Offensive Email Charge: Train 40,000 employees across 70 countries; 6 hours of training on workplace respect and responsibility. Specific Results: 40,000 passed Savings: Saved $2.7 million ($162,000 on record keeping, $300,000 on classrooms and trainers, $1,000,000 on handouts, $1,200,000 in salary savings due to less training time).

  12. Success Story #3 (Overby, Feb 2002, CIO):Dow Chemical and Safety/Health Charge: Train 27,000 employees on environmental health and safety work processes. Results: Saved $6 million; safety incidents have declined while the number of Dow employees have grown.

  13. Success Story #4 (Overby, Feb 2002, CIO):Dow Chemical and e-learning system Charge: $1.3 million e-learning system Savings: $30 million in savings ($850,000 in manual record-keeping, $3.1 in training delivery costs, $5.2 in reduced classroom materials, $20.8 in salaries since Web required 40-60% less training time).

  14. Success Story #5 (Ziegler, e-learning, April 2002):British Telecom & sales training Costs: Train 17,000 sales professionals to sell Internet services using Internet simulation. Result: Customer service rep training reduced from 15 days to 1 day; Sales training reduced from 40 days to 9 days. Savings: Millions of dollars saved; sales conversion went up 102 percent; customer satisfaction up 16 points.

  15. Success Story #6. Infusing E-Learning(Elliott Masie, March 2002, e-learning Magazine) A manufacturing company transformed a week-long safety program into a three-part offering: 1. One day in classroom 2. Multiple online simulations and lessons. 3. One final day of discussions and exams. Must accomplish online work before phase 3— this raised success rate, transfer of skills, and lowered hours away from the job.

  16. Are all training results quantifiable? • NO! Putting a price tag on some costs and benefits can be very difficult • NO! Some data may not have much meaning at face value • What if more courses are offered and annual student training hours drop simultaneously? Is this bad?

  17. Global Learning, 2008(Clark Aldrich, in press) • Because of the transformational nature of the benefits to both corporations and individuals, within fifteen years, enterprises will spend hundreds of billions in e-learning services…HR, knowledge management, and e-learning will be much more aligned from a vision, organizational, process, and technology perspective.

  18. Find a Winning Blend(Andy Snidor, March 2002, e-learning Magazine) “…there is no real vendor or approach that provides the complete solution…Finding the ideal blend of technology and non-technology delivery components and matching those with appropriate content and structure is not a very complex process if the goals are clear.”

  19. Data From Massie Institute and Forrester Research Reports • 49% are distracted while e-learning • 43% are eating or multitasking while learning • Programs with as high as 80% dropout. • Lack of interactive materials. • 77% did not track employee participation. • 41% cited cultural resistance—employees wanted traditional programs.

  20. We are moving from 1. extended books and 2. extended lecture models of e-learning; 3.extended community 4. extended expert access 5. embedded help, and 6. simulations Clark Aldrich, (in press). A Field Guide to Educational Simulations.

  21. Six Categories of Vendors(Clark Aldrich, 2001, Global Learning 2008) • LMS Portals: infrastructure • LCMS: tools for content library • Virtual Classrooms: synchronous instructor (and asynchronous) • Off-the-shelf: bus & IT courses • Custom Content: build courses • Integrators: solutions (Eduprise)

  22. 1. LMS Management Technologies(Karrer, 2001, Online Learning Conference) • Report Recommendation: Bandon_Hall.com • Choices: Saba, Docent, Plateau, Click2Learn, Sun. • Content: Off the Shelf LMS, Custom LMS, SCORM compatible • Hall, B. (2000a). Learning management systems: How to choose the right system for your organization. Sunnyvale, CA: Brandon-Hall.com. • Hall, B. (2000b). Live e-learning: How to choose a system for your organization. Sunnyvale, CA: Brandon-Hall.com.

  23. 2. LCMS Management Technologies(Karrer, 2001, Online Learning Conference) • LCMS: WBT Systems, Global Knowledge, KnowledgeXtensions, etc. • Learning objects (PowerPoint slides, video clips, illustrations, quiz questions, course modules) • Organize and deliver them in infinite ways

  24. 3. Synchronous Instructor-Led Technologies(Karrer, 2001, Online Learning Conference) • Virtual Classroom: NetMeeting, Placeware, Centra, HorizonLive, WebEx • Training the Trainer • Web-Casts, Whiteboards, Chats, Live Surveys, Polls, Reports, Web Browsing, File Transfer, Application Sharing, Archives, Break-Out Rooms

  25. Asynchronous Instructor-Led Technologies • Asynchronous or Threaded Discussions: Sitescape Forum, FirstClass, Blackboard • Training the Trainer

  26. Capella Click 2 Learn Colleges/Universities Digital Think Docent, Inc. Eduprise Element K eMind.com eSocrates ExecuTrain Jones International University KnowledgeNet Knowledge Planet Mentergy--includes LearnLinc products Microsoft Training and Service Netg Prime Learning Saba Smart Force ThinQ (i.e., Trainingnet) TrainSeek Vcampus Viviance New Education Walden Univ./Institute 4. E-Learning Content

  27. 5. Courseware Authoring • HTML/Javascript • Flash • Authorware • Word and Powerpoint • Dreamweaver • Toolbook, Designer’s Edge, TrainerSoft • (Lots of tools and lots of problems)

  28. The Future Note: any predictions are bound to be too conservative!!!

  29. Human Resource Portals/Business Development Resources Communities of Practice Electronic Books Instructor/Trainer Portals Knowledge Management Intelligent Agents Online Language Support Online Mentoring Online Simulations Peer-to-Peer Collaboration Reusable Knowledge Objects Virtual Worlds/Virtual Reality/AI Wearable Computing Wireless Technology 14 Technologies for HRD?

  30. 1. Human Resource Portals/Business Development Resources • Dial a job • Job matching • Resume sharing • Contract workers ============= • E-Learning Courses • E-Learning Instructors • Secure New Business

  31. But What About RPF Matching Sites?

  32. 2. Communities of Practice • Awareness of who is in the space • Roster of who belongs • Roster of who is currently viewing materials; • Customization of the space for the group • a customized identifying banner • Ability to interact in multiple synchronous and asynchronous ways. • Place for a community to identify who they are • charter, principles, membership, goals, etc.

  33. Community Space at Eli Lilly • an electronic environment designed around expected community behaviors and attributes; the three B's of community:  believing, behaving, and belonging. “The space is continuing to evolve, but the intention is to create a place that feels like you are with other people …CommunitySpace works best when we have spent time building a community environment as opposed to using the technology in isolation.  Building of relationships is critical to community success and we have found this difficult to do on-line alone.”

  34. Expert Chat: Java Programmers

  35. 3. Electronic Books

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