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Dynamic Advertising System Preliminary Design Review – October 23, 2009

Dynamic Advertising System Preliminary Design Review – October 23, 2009. Team Zink Nicholas Cipriano, Ali Jameel, Jeremy Mestancik, Brian Simakauskas. Problem Statement. Public transportation advertising today is not at its full potential

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Dynamic Advertising System Preliminary Design Review – October 23, 2009

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  1. Dynamic Advertising SystemPreliminary Design Review – October 23, 2009 Team ZinkNicholas Cipriano, Ali Jameel, Jeremy Mestancik, Brian Simakauskas

  2. Problem Statement • Public transportation advertising today is not at its full potential • Organizations have a difficult time targeting a specific market • Public transportation offers an “all or nothing” advertising approach

  3. Problem Statement • Current advertisements must be physically printed and placed on every bus they are to appear on • Waste of resources • Buses are cluttered with paper advertisements • They do not catch the eye

  4. Background/Motivation • Why Ads on a Bus? • Buses travel on routes that go through the busiest expressways and cities • Cover residential and commercial areas of the city not covered by billboards • More than 9 million passengers ride PVTA buses each year* • What if there was a way to choose specifically when and where to advertise? • Lower costs for customers while maintaining exposure * Source: PVTA.com

  5. Our Solution • A system in which advertisement display is based on time and location • Output the ads onto an LCD screen located inside of the bus • Incorporate a user friendly web site in which customers can: • Purchase ad space • Upload their own ads

  6. For Example… On-bus advertisement

  7. Requirements • Ability to change ads based on location, time, direction • Accurate GPS positioning • Must update frequently via Internet • Internet connection may not always be present • Update via bus Wi-Fi, public Wi-Fi • Clear, visible, high resolution display • Adaptable to other bus systems • Appropriate for a bus • Durable, mountable

  8. Requirements • Must run on bus power • Automatically distinguish between routes • Buses may run different routes throughout the day • Website • Will allow users to choose when/where to advertise and upload graphics • Host System • Will organize advertisements and send to appropriate buses

  9. GPS Location CPU SSD Ad data Website Ethernet Block Diagram Bus Host Server Update check Advertisements ITX Board LCDDisplay Graphics Card Bus route data WirelessAdapter User Input Ad Customer

  10. Intel Mini ITX Board • Intel Atom Processor 230 • 533 MHz • Intel GMA 950 onboard video • 2048x1536 at 75 Hz maximum resolution • High Definition capability • Onboard LAN connection • 2 GB DDR2 memory

  11. WAAS (Wide Area Augmentation System) Accurate to within 3m 95% of the time 12 Channels Connect up to 12 satellites Connects serially RS 232 interface Good EMI/RFI performance ratings Active antenna More expensive, better performance GPS - Garmin GPS 15L

  12. Costs Total:~ $300.00

  13. Design Alternatives • Fully networked system • No ads stored locally on bus • Ads update regularly from Internet • Reliable Internet connection required • Closed system – Manual Update • No Internet connection • Ads updated manually via serial connection • 3G network based • Subscription costs • More reliable Internet connection

  14. Challenges • GPS signal processing • Updating advertisements in real time • Maintaining Internet connectivity • What if Internet connection fails for extended period of time? • Creating a user friendly website • Memory management • Creating a customer database • MySQL

  15. Team Roles • Website Design – Nicholas Cipriano • GPS signal processing – Ali Jameel • Networking – Jeremy Mestancik • Advertisement display/storage – Brian Simakauskas

  16. MDR Deliverables • Ability to read GPS coordinates and display different images on LCD • Establish communication between host and client (bus) systems • Website with basic functionality • Obtain a domain, server space

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