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Business Cards

http://www.youtube.com/watch?v=4k4mkL70E3g. Business Cards. The Importance of a Business Card. Business Cards are often considered to be the strongest marketing tool for a company. Business cards should be attractive, professional, and well-organized. . Parts of A Business Card. Name

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Business Cards

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  1. http://www.youtube.com/watch?v=4k4mkL70E3g Business Cards

  2. The Importance of a Business Card • Business Cards are often considered to be the strongest marketing tool for a company. • Business cards should be attractive, professional, and well-organized.

  3. Parts of A Business Card • Name • Job Title • Company or Employer • Contact Information • Phone Number • Email • Company or Business address • Physical address • Web address • Visual Design / Logo

  4. Parts of a Business Card • Name? • Job Title? • Company? • Company Address? • Website? • Contact Information?

  5. Effective Business Cards • The key to creating an effective business card is to have a QUALITY layout, which is why we need to follow the Design Principles.

  6. Achieving a quality layout is KEY Think about how you want to attract your viewer. The placement of your text and image is very important. • Contrast • Repetition • Alignment • Proximity Utilize Design Principles:

  7. Contrast • Avoid elements that are similar • If the type, color, size, line, thickness, shape, space are the same then make them DIFFERENT • Majority of Font size should be 8

  8. Repetition • Repeat visual elements of the design throughout. • You can repeat color, shape, texture, space relationships, line thickness, and sizes in order to create unity

  9. Alignment & Proximity • Same info • Organized diff. • Look @: • Placement • Alignment • Proximity

  10. Some white space is okay.

  11. Choose the best one

  12. Thoughts?

  13. Review Name the Important Parts of a Business Card:

  14. Your Assignment Create a Business Card promoting yourself or a business • Objectives: • Must be standard size: 3.5” x 2” • Must include all important elements • Must be neat, professional, and attractive • Should NOT have any errors • Must include terms discussed (CRAP) • Should look at Grading Rubric on Class Website

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