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Dissociative Science Disorder

Dissociative Science Disorder. A presentation prepared by Trevor Hutchins focused on bringing an idea to market. What is an engineer, to you? Why did you become an engineer?. Growing up, I thought engineers were “inventors”, turns out, only a few are. Why I Enjoy Entrepreneurship.

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Dissociative Science Disorder

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  1. Dissociative Science Disorder A presentation prepared by Trevor Hutchins focused on bringing an idea to market.

  2. What is an engineer, to you?Why did you become an engineer? Growing up, I thought engineers were “inventors”, turns out, only a few are.

  3. Why I Enjoy Entrepreneurship • Utilize wide skill of EE knowledge • Learn about business, marketing, managing, etc. • Risk/Reward • Work with friends • Different from research • Interact with/meet with interesting people • Selfishly satisfying

  4. 1. Idea How do you come up with an idea for a product? • Identify a problem (What annoys you) • Are there existing solutions to the problem? • Are the solutions ‘good’ – can the solutions be improved? • Is there a want/need for a better solution to the problem?

  5. Example Problem: Can’t keep plant healthy Solution: Something to tell me how to keep it healthy

  6. 2. Proof of Concept • Something simple, proving that the problem is solvable 3. Form a Team

  7. 4. Forming a Strategy and Entrepreneurship • Rapidly iterating on a Minimal Viable Product (MVP)

  8. Oso– Product Development Methods • Utilize Design Thinking • Adapt Lean Startup Principles • Leverage Cloud Computing and Distributed Collaboration Tools • Embrace Rapid Prototyping

  9. 5. Making a MVP What do you need/lack? • Money? • Skillset? • Time?

  10. 6. Getting Money • Angel Investors • Exchange equity for upfront dollars • Significant amount of work/time in pitching investors • Bootstrapping • Out of pocket

  11. 7. Getting More Money/Feedback • Iterate

  12. 8. Sell • Kickstarter is a funding platform for creative projects. • Market Validation • Small sample • More Money

  13. How does Kickstarter Work?

  14. Plant Link

  15. Marketing – a lot of work

  16. 9. Repeat Iterate and Sell/Fundraise

  17. Link Hardware Development Shape Model Wired Wireless April 2012 Feb 2012 Sept 2011 Nov 2011 August 2012 November 2012 July 2012

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