Chapter 5 Graphing and Optimization

1. Chapter 5Graphing and Optimization Section 2 Second Derivativeand Graphs

2. Objectives for Section 5.2 Second Derivatives and Graphs • The student will be able to use concavity as a graphing tool. • The student will be able to find inflection points. • The student will be able to analyze graphs and do curve sketching. • The student will be able to find the point of diminishing returns. Barnett/Ziegler/Byleen Business Calculus 12e

3. Concavity The term concave upward (or simply concave up) is used to describe a portion of a graph that opens upward. Concave down(ward) is used to describe a portion of a graph that opens downward. Concave down Concave up Barnett/Ziegler/Byleen Business Calculus 12e

4. Definition of Concavity A graph is concave up on the interval (a,b) if any secant connecting two points on the graph in that interval lies above the graph. It is concave down on (a,b) if all secants lie below the graph. down up Barnett/Ziegler/Byleen Business Calculus 12e

5. Concavity Tests The graph of a function f is concave upward on the interval (a,b) if f´(x) is increasing on (a, b), and is concave downward on the interval (a, b) if f´(x) is decreasing on (a, b). For y = f (x), the second derivative of f, provided it exists, is the derivative of the first derivative: The graph of a function f is concave upward on the interval (a, b) if f´´(x) is positive on (a, b), and is concave downward on the interval (a, b) if f´´(x) is negative on (a,b). Barnett/Ziegler/Byleen Business Calculus 12e

6. Example 1 Find the intervals where the graph of f(x) = x3 + 24x2 + 15x – 12. is concave up or concave down. Barnett/Ziegler/Byleen Business Calculus 12e

7. Example 1 Find the intervals where the graph of f(x) = x3 + 24x2 + 15x – 12. is concave up or concave down. f ´(x) = 3x2 + 48x + 15 f ´´(x) = 6x + 48 f ´´(x) is positive when 6x + 48 > 0 or x > –8, so it is concave up on the region (–8, ∞). f ´´(x) is negative when 6x + 48 < 0 or x < –8, so it is concave down on the region (–∞, –8). Barnett/Ziegler/Byleen Business Calculus 12e

8. Example 1(continued) f (x) f ´´(x) - 8 –25 < x < 20,– 400 < y <14,000 –10 < x < 1–2 < y < 6 Barnett/Ziegler/Byleen Business Calculus 12e

9. Inflection Points An inflection point is a point on the graph where the concavity changes from upward to downward or downward to upward. This means that if f´´(x) exists in a neighborhood of an inflection point, then it must change sign at that point. Theorem 1. If y = f (x) is continuous on (a, b) and has an inflection point at x = c, then either f´´(c) = 0 or f´´(c) does not exist. continued Barnett/Ziegler/Byleen Business Calculus 12e

10. Inflection Points(continued) The theorem means that an inflection point can occur only at critical value of f´´. However, not every critical value produces an inflection point. A critical value c for f´´produces an inflection point for the graph of f only if f´´ changes sign at c, and c is in the domain of f. Barnett/Ziegler/Byleen Business Calculus 12e

11. Summary Assume that f satisfies one of the conditions in the table below, for all x in some interval (a,b). Then the other condition(s) to the right of it also hold. Barnett/Ziegler/Byleen Business Calculus 12e

12. Example 2 Find the inflection points of f (x) = x3 + 24x2 + 15x – 12. Barnett/Ziegler/Byleen Business Calculus 12e

13. Example 2 Find the inflection points of f (x) = x3 + 24x2 + 15x – 12. Solution: In example 1, we saw that f ´´(x) was negative to the left of –8 and positive to the right of –8. At x = – 8, f´´(x) = 0. This is an inflection point because f changes from concave down to concave up at this point. Barnett/Ziegler/Byleen Business Calculus 12e

14. Example 2(continued) Find the inflection point using a graphing calculator. Inflection points can be difficult to recognize on a graphing calculator, but they are easily located using root approximation routines. For instance, the above example when f is graphed shows an inflection point somewhere between –6 and –10. –25 < x < 20,– 400 < y <14,000 f (x) continued Barnett/Ziegler/Byleen Business Calculus 12e

15. Example 2(continued) Graphing the second derivative and using the zeros command on the calc menu shows the inflection point at –8 quite easily, because inflection points occur where the second derivative is zero. –10 < x < 1– 2 < y < 6 f ´´(x) = 6x + 48 -8 Barnett/Ziegler/Byleen Business Calculus 12e

16. Second Derivative Test - Concavity Let c be a critical value for f (x), then Barnett/Ziegler/Byleen Business Calculus 12e

17. Curve Sketching Graphing calculators and computers produce the graph of a function by plotting many points. Although quite accurate, important points on a plot may be difficult to identify. Using information gained from the function and its dervative, we can sketch by hand a very good representation of the graph of f (x). This process is called curve sketching and is summarized on the following slides. Barnett/Ziegler/Byleen Business Calculus 12e

18. Graphing Strategy • Step 1. Analyze f (x). Find the domain and the intercepts. The x intercepts are the solutions to f (x) = 0, and the y intercept is f (0). • Step 2. Analyze f ´(x). Find the partition points and critical values of f ´(x). Construct a sign chart for f ´(x), determine the intervals where f is increasing and decreasing, and find local maxima and minima. Barnett/Ziegler/Byleen Business Calculus 12e

19. Graphing Strategy(continued) • Step 3. Analyze f´´(x). Find the partition numbers of f´´(x). Construct a sign chart for f´´(x), determine the intervals where the graph of f is concave upward and concave downward, and find inflection points. • Step 4. Sketch the graph of f. Locate intercepts, local maxima and minima, and inflection points. Sketch in what you know from steps 1-3. Plot additional points as needed and complete the sketch. Barnett/Ziegler/Byleen Business Calculus 12e

20. Graphing StrategyExample • Sketch the graph of y = x3/3 – x2 – 3x • Step 1. Analyze f (x). This is a polynomial function, so the domain is all reals. The y intercept is 0, and the x intercepts are 0 and • Step 2. Analyze f´(x). f ´(x) = x2 – 2x – 3 = (x+1)(x–3), so f has critical values at –1 and 3. • Step 3. Analyze f´´(x). f ´´(x) = 2x – 2, so f´´ has a critical value at x = 1. A combined (steps 2 and 3) sign chart for this function is shown on the next slide. Barnett/Ziegler/Byleen Business Calculus 12e

21. Sign chart for f´ and f´´ (– ∞, –1) (–1, 3) (3, ∞) f ´´(x) - - - - - - - 0 + + + + + + + + f ´(x) + + + 0 - - - - - - 0 + + + + + - 1 1 3 f (x) increasing decreasing increasing f (x) maximum minimum f (x) concave down - inflection - concave up point Barnett/Ziegler/Byleen Business Calculus 12e

22. Analyzing Graphs - Applications A company estimates that it will sell N(x) units of a product after spending $x thousand on advertising, as given by N(x) = –2x3 + 90x2 – 750x + 2000 for 5 ≤ x ≤ 25 (a) When is the rate of change of sales, N ´(x), increasing? Decreasing? Barnett/Ziegler/Byleen Business Calculus 12e

23. Analyzing Graphs - Applications A company estimates that it will sell N(x) units of a product after spending $x thousand on advertising, as given by N(x) = –2x3 + 90x2 – 750x + 2000 for 5 ≤ x ≤ 25 (a) When is the rate of change of sales, N ´(x), increasing? Decreasing? –5 < x < 50 and –1000 < y < 1000 N ´(x) = –6x2 + 180x –750. N ´(x) is increasing on (5, 15), then decreases for (15, 25). 15 Note: This is the graph of the derivative of N ´(x) Barnett/Ziegler/Byleen Business Calculus 12e

24. Application(continued) • Find the inflection points for the graph of N. Barnett/Ziegler/Byleen Business Calculus 12e

25. 0 < x < 70 and –0.03 < y < 0.015 15 15 Note: This is N (x). Note: This is N ´(x). Application(continued) • Find the inflection points for the graph of N. • N ´(x) = –6x2 + 180x –750. • N ´´(x) = –12x + 180 • Inflection point at x = 15. Barnett/Ziegler/Byleen Business Calculus 12e

26. Application(continued) (c) What is the maximum rate of change of sales? Barnett/Ziegler/Byleen Business Calculus 12e

27. 15 Application(continued) (c) What is the maximum rate of change of sales? We want the maximum of the derivative. N ´(x) = –6x2 + 180x –750. Maximum at x = 15. N ´(15) = 600. - 5 < x < 50 and – 1000 < y < 1000 Note: This is the graph of N ´(x). Barnett/Ziegler/Byleen Business Calculus 12e

28. Point of Diminishing Returns If a company decides to increase spending on advertising, they would expect sales to increase. At first, sales will increase at an increasing rate and then increase at a decreasing rate. The value of x where the rate of change of sales changes from increasing to decreasing is called the point of diminishing returns. This is also the point where the rate of change has a maximum value. Money spent after this point may increase sales, but at a lower rate. The next example illustrates this concept. Barnett/Ziegler/Byleen Business Calculus 12e

29. Maximum Rate of Change Example Currently, a discount appliance store is selling 200 large-screen television sets monthly. If the store invests $x thousand in an advertising campaign, the ad company estimates that sales will increase to N (x) = 3x3 – 0.25x4 + 200 0 <x< 9 When is rate of change of sales increasing and when is it decreasing? What is the point of diminishing returns and the maximum rate of change of sales? Barnett/Ziegler/Byleen Business Calculus 12e

30. Example(continued) Solution: The rate of change of sales with respect to advertising expenditures is N ´(x) = 9x2 – x3 = x2(9 – x) To determine when N ´(x) is increasing and decreasing, we find N´´(x), the derivative of N ´(x): N ´´(x) = 18x – 3x2 = 3x(6 – x) The information obtained by analyzing the signs of N ´(x) and N ´´(x) is summarized in the following table (sign charts are omitted). Barnett/Ziegler/Byleen Business Calculus 12e

31. Example(continued) Barnett/Ziegler/Byleen Business Calculus 12e

32. Example(continued) Examining the table, we see that N ´(x) is increasing on (0, 6) and decreasing on (6, 9). The point of diminishing returns is x = 6, and the maximum rate of change is N ´(6) = 108. Note that N ´(x) has a local maximum and N (x) has an inflection point at x = 6. Barnett/Ziegler/Byleen Business Calculus 12e

33. Summary • We can use the second derivative to determine when a function is concave up or concave down. • When the second derivative is zero, we may get an inflection point in f (x) (a change in concavity). • The second derivative test may be used to determine if a point is a local maximum or minimum. • The value of x where the rate of change changes from increasing to decreasing is called the point of diminishing returns. Barnett/Ziegler/Byleen Business Calculus 12e