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English Club TV Presentation 2014

English Club TV Presentation 2014. Why ECTV?. Educational. Innovative. Entertaining. Global. Mobile. About English Club TV Channels. Launch date: August 15, 2008 Genre: language learning, education, entertainment Distribution: worldwide Core target audience: 18 – 45

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English Club TV Presentation 2014

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  1. English Club TV Presentation 2014

  2. Why ECTV? Educational Innovative Entertaining Global Mobile

  3. About English Club TV Channels Launch date: August 15, 2008 Genre: language learning, education, entertainment Distribution: worldwide Core target audience: 18 – 45 Extended target audience: 3+ Program developers: experienced educators and methodologists Hosts: native speakers Methodology: communicative approach Aspects: listening, reading, speaking Topics: travelling, business, sports, fashion, culture, cookery, show business, daily world news Levels: elementary - advanced Media availability: all rights Website: www.english-club.tv

  4. ENGLISH CLUB TV HD • exclusive educational programs in high definition • feeling the effect of being present during interactive lessons • smoother motion, richer and more natural colours • high definition content immerse viewers in the language environment and help them overcome language barriers

  5. More than 200 episodes of educational programs for kids • Why it is important for children: • development of attentiveness and abstract thinking • learning of active vocabulary with the basic English lexis • development of visual and oral memory • growth of creative potential • What we offer: • English language learning with fun • the latest educational techniques • interactive programs

  6. VOD/SVOD/TVOD CONTENT • Content: 77 hours • Language: English • Level: elementary-advanced • Advantages: • programs immerse viewers in the language environment and help them overcome language barriers • educational content is adapted for learning English • there is an opportunity to create lessons using our educational content • there is edutainment material for children • programs are suitable for TV broadcasting, Internet, mobile devices and language courses • programs can be used as content for educational libraries • content is updated 4 hours a month

  7. The Marketing and Public Relations (PR) department is responsible for: • advertising, publicity, promotional events and marketing efforts for English Club TV and English Club TV HD • keeping in close contact with viewers and the media • strengthening the clients loyalty towards providers • promoting English Club TV and English Club TV HD in the local markets Marketing and PR support

  8. 12 000 000 subscribers in Europe

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