The PhotoTranScriber: Bridging Language Barriers for Travelers

1. The PhotoTranScriber Presented by: Trent Busch Project Manager PhotoTrans Technologies, LLC representing CS410 Section II

2. The Frustrated American in Mexico! The PhotoTranScriber Salsa Guacamole Patatas Bravas Tortilla Española Gambas y Pollo Gambas y Tallarin Pimentos con Queso Pan de Ajö

3. The PhotoTranScriber The PhotoTranScriber in Action! Sauce Guacamole Potatoes Bravo Tortilla Spanish Shrimp and Chicken Shrimp and Noodles Pimentos with Cheese Bread of Garlic

4. The PhotoTranScriber The Happy American in Mexico! NOTE: Shrimp and Noodles!

5. The Problem The PhotoTranScriber Language barriers often cause travelers to feel isolated, taking away from the enjoyment of their trip.

6. Our Solution! The PhotoTranScriber Sauce Guacamole Potatoes Bravo Tortilla Spanish Shrimp and Chicken Shrimp and Noodles Pimentos with Cheese Bread of Garlic

7. The PhotoTranScriber Project Team The PhotoTranScriber The dynamic team of PhotoTrans Technologies, LLC: from left to right: Timothy Wyatt, Trent Busch, Sharina Broughton, Josh Lazernick, and Chad Hilton

8. The Consumer The PhotoTranScriber

9. Number of Speakers (millions) The PhotoTranScriber http://www.alphabets-world.com/

10. Marketing Strategy The PhotoTranScriber • Potential Market • Tourist

11. The PhotoTranScriber Characteristics of Tourists • From America1 • Made an average of $108,900 a year 1. http://tinet.ita.doc.gov/view/f-2002-101-001/index.html

12. Additional Characteristics The PhotoTranScriber • From America1 • Traveling for leisure • Spent an average of $2,428 • Traveling for business • Spent an average of $3,947 1. http://tinet.ita.doc.gov/view/f-2002-101-001/index.html

13. Realistic Market Size The PhotoTranScriber • Initial Market – Americans traveling abroad • Assume we can reach 0.27% of 17.7 million American tourists (Total Traveling Americans x 59% Tourists) = Total: 48,000 people (or units)

14. Technical The PhotoTranScriber

15. Defining the Scope The PhotoTranScriber The PhotoTranScriber will: • Perform OCR on an acquired image • Translate printed words/phrases to another language (noun based translation) • Translate various languages via add-on modules • Allow user to save translations • “Point and click” methodology • Function as a digital camera (dual purpose)

16. The Limits The PhotoTranScriber Will Not: • Translate grammar structure • Translate symbol-complex languages (ie Chinese or Japanese) • Translate handwritten language

17. Technical Limitations The PhotoTranScriber What are the languages that meet this criteria?

18. Number of Letters(not including punctuation or numbers) The PhotoTranScriber Chinese 5000 Japanese 2111 http://www.alphabets-world.com/

19. Languages Modules The PhotoTranScriber • Currently Open Translation Engine1supports: Dutch, English, French, Spanish, German, Italian, and Portuguese • These languages will be offered immediately • Commercially available software (compatible to our implementation) also support Arabic, Russian and Korean • These languages may be offered in the future 1http://ote.2meta.com/

20. Functionality The PhotoTranScriber

21. FunctionalOverview The PhotoTranScriber

22. Why the Camera Implementation? The PhotoTranScriber • Self-contained device ( a digital camera with translator built-in) • Simple to use • Fully flexible, allows us to be in control of engineering specs • Cost effective for both consumer and manufacturer (cost the same as other stand alone translation devices without a camera!) • Allows us to build to the needs of the translation module

23. Image-Capturing Overview The PhotoTranScriber Digital Camera with TI DM270 Digital Media Processor or better with additional CPUs • Camera • CMOS (Complementary Metal Oxide Semiconductor) digital detector • TFT (Thin Film Transistor) screen • Micro-view screen • DMP • Digital Media Processor uses a Linux 2.4 kernel • C++ programming interface • Multiple processors and memory management on chip • Allows for running processes on other host CPU

24. General Digital Camera Overview The PhotoTranScriber http://focus.ti.com/docs/apps/catalog/resources/blockdiagram.jhtml?bdId=856

25. Connecting the Camera to the CPU The PhotoTranScriber http://focus.ti.com/pdfs/vf/vidimg/dm270pb.pdf

26. Functional Components The PhotoTranScriber

27. Graphical User Interface The PhotoTranScriber

28. Marketing The PhotoTranScriber

29. Phototranscriber Website $12.95 per month plus $39.95 setup fee Google ~$0.05 per click Advertising Avenues The PhotoTranScriber • SkyMall airline catalog • Distributes 4.5 million catalogs via major airlines • $25,000 per month for a minimum 3-month placement of a 1/4 page ad • Travel Magazines • Approximately $20,000 per issue

30. Competitive Matrix The PhotoTranScriber

31. Alliances The PhotoTranScriber • Pursue an alliance with Berlitz • Berlitz Int’s revenue 2002: $409 million1 • Specialize in translation services • Give 50 units to our alliances to catch market interest • Alliances are not necessary; however, will be of benefit

32. Project Implementation The PhotoTranScriber

33. Funding The PhotoTranScriber • Research through Prototype (development) • We are pursuing SBIR Funding from the National Science Foundation (NSF) • Commercialization (after development) • Corporate funding (will require an estimated $225,000)

34. SBIR Schedule The PhotoTranScriber • Using SBIR Notation • Phase 0 – Preliminary • Phase I – Project Feasibility • Phase II – Project Development to Prototype • Phase III – Commercialization

35. Management Evaluation PlanExecuted Every 3 Months The PhotoTranScriber • Schedule • Are we meeting the milestones in a timely manner? • Quality • Do results meet expectations? • Requirement checklists • Competition • Is our solution still applicable/competitive? • Financial • Are we following the budget plan? • Market • Is our target market still interested?

36. Phase 0 The PhotoTranScriber

37. Phase 0 The PhotoTranScriber • Preliminary Research • Develop Phase I Plan • Feasibility Presentation • Milestone Presentation • Request for SBIR Funding

38. Phase 0Management Structure The PhotoTranScriber

39. Phase I The PhotoTranScriber

40. Phase I Primary Goal:The Prototype! The PhotoTranScriber • Take image of sign in Spanish • Export to laptop (or desktop) running Linux kernel 2.4 or later (to mimic DSP) • Run an X-Windows GUI guiding the user (could use a macro assistant) • Perform OCR on this • Output the ASCII text to the translator package - Open Translation Engine • Output results on screen

41. Phase I5 month Duration The PhotoTranScriber • Finalize Specifications • Build Simulation • Simulation Testing • Funding Demonstration

42. Phase IManagement Structure The PhotoTranScriber

43. Phase I BudgetOverview The PhotoTranScriber Salaries $77,917 Hardware/Software $19,650 Phase I Total $97,567

44. Phase I BudgetPersonnel5 month Duration The PhotoTranScriber

45. Phase I BudgetHardware/Software5 Month Duration The PhotoTranScriber

46. Phase II The PhotoTranScriber

47. Phase II The PhotoTranScriber • Implement Final Management • Software Development • Setup Software Licenses • Hardware Development • Marketing • Vendor Setup • Final Testing • Shift to Production Phase

48. Phase IIManagement Structure The PhotoTranScriber

49. Phase II BudgetOverview The PhotoTranScriber Salaries $531,458 Hardware/Software $100,000 Marketing $115,885 Phase II Total $747,343

50. Phase II BudgetPersonnel19 month Duration The PhotoTranScriber