Introduction to MTAM (Mobile Technology Association of Michigan)

1. Introduction to MTAM(Mobile Technology Association of Michigan) Mobile Technology Association of Michigan

2. About MTAM • Who We Are? • A trade association for Michigan’s mobile technology industry, including: carriers, manufacturers, hardware developers, software developers, wireless system installers, tower manufacturers/installers, mobile marketing vendors, advertisers, users of the technology and anyone else interested in learning about mobile • Our Mission • To grow the mobile industry within the State of Michigan, thereby generating increased entrepreneurial and enterprise-level opportunities within the mobile technology space, and creating good-paying, sustainable jobs that will aid in the state’s economic recovery • Who Can participate? • Anyone working in mobile, using mobile, or interested in learning more about mobile Mobile Technology Association of Michigan

3. Why is the Mobile Industry Important to Michigan? • Studies Show: • Industry estimates indicate that by 2013 the U.S. will top 100% per capita penetration of mobile phone use – and keep on growing, expected to reach 200% in 3 – 5 years • It is a rapidly growing industry in areas such as mHealth, Mobile-2-Machine, Tele-matics, Mobile Marketing, Mobile Commerce and more; it has tremendous potential to create jobs in the State • 1 out of every 7 minutes of media consumption today (from traditional media) takes place via mobile devices; huge potential impact on our growing film industry • Consumer use of the Internet via mobile phone has increased over 1200% in the last few years • B2B mobile marketing to grow from $26 million in 2009 to $106 million in 2014 • By 2015, more than 50% of mobile users will participate in mobile banking • 97% of consumers read text messages within 15 minutes of receipt, and respond to them within 1 hour; consumers are embracing mobile, therefore it will drive business • Average response rate to a mobile offer is between 12 – 15%; though many firms are seeing response rates exceeding 60% - it’s helping businesses grow Mobile Technology Association of Michigan

4. Mobile Industry Impact on Michigan Current Situation • Mobile Use in Michigan • Michigan currently has 7.6 million wireless subscribers (vs. 292.8 M in the U.S.) • Wireless penetration in the state is 76% (vs. 93% in the U.S.) • Wireless-only households in the state are 17.4% (vs. 24.5% in the U.S.) • Mobile and the Economy • 47,313 wireless / mobile-related jobs within the State of Michigan at 2,331 establishments (Michigan Economic Development Corporation) • Average compensation for a job in the industry, over $63,000 (Michigan Economic Development Corporation) • 4,350 of the existing industry jobs in the state are working directly for the major wireless carriers, and those jobs alone result in annual earnings of $265,632M (WirelessAdvisor.com) Mobile Technology Association of Michigan

5. The future of Mobile in Michigan The mobile / wireless industry has a very high jobs multiplier factor of 3.9; this multiplier is one of very few comparable to the manufacturing industry. This means: 1 mobile job created = 3.9 additional jobs • Our Growth Projections • 9,250 new mobile / wireless industry jobs in Michigan by 2015 • Resulting in over 35,000 non-mobile-industry jobs in the state, and over $1.7 billion in resident earnings • We will increase market penetration to the equivalent of that in the U.S., 93% and higher as the industry grows Mobile Technology Association of Michigan Michigan Economic Development Corporation

6. How Will Mobile Industry Growth Impact Michigan • U.S. mobile penetration is approximately 93%, in Michigan we’re only at 76%; as we catch-up, it will mean: • Increased sales of mobile devices • Increased engineering / manufacturing • Increased demand for mobile apps, websites, content (particularly location-based technologies) • Increased demand for infrastructure to enable use of the devices • Increased use by marketers & businesses • Increased use by consumers Mobile Technology Association of Michigan

7. How We’ll Make it Happen • Industry Cohesion • Jobs / Small Business Development • Training / Certifications • Business Development • Create Industry Awareness • Benefits to Our Members • Advocacy with Our State Government • Representation Within the Industry on a National and International Level • Industry Networking, and • Sponsorship of Mobile Monday Michigan throughout the state Mobile Technology Association of Michigan

8. What is Mobile Monday Michigan • An international organization that works to facilitate idea sharing, best practices development, trends identification, and Mobile Industry growth locally, regionally, nationally, and internationally. • Originated in Helsinki, Finland in 2000 • Currently has over 100 chapters worldwide • Michigan branch (Ann Arbor & Detroit chapters) already exceeds 600 members in only 9 months • In 2011 expanding into Grand Rapids, Lansing, Kalamazoo Mobile Technology Association of Michigan

9. Types of Firms in the Mobile Industry Mobile Technology Association of Michigan

10. Where Are the Future Opportunities in Mobile? • Money transfer / mobile payments • Mobile health monitoring • Proximity marketing • Near-field communication • Tele-matics • Augmented reality • Location-based services • Education • Mobile / Social media • Safety monitoring Mobile Technology Association of Michigan Adobe Mobile Experience Survey, October 2010

11. How Consumers Are Using Mobile Mobile Technology Association of Michigan Nielsen: U.S. Top 10s and Trends for 2010

12. Top 20 Mobile Content Categories Among Active Users Mobile Technology Association of Michigan

13. How Can You Become Involved / Benefit • Join Mobile Monday Detroit or Ann Arbor • Membership is FREE • Meetings held monthly • Join via our Meetup site at http://Meetup.com/Mobile-Monday-Detroit • View our website for more info at http://MobileMondayMichigan.org • Join the Mobile Technology Association of Michigan • Corporate, Small Business, Individual and Student Memberships • See our website for events, programs, industry information and more at http://GoMobileMichigan.org Mobile Technology Association of Michigan

14. Questions? Contact us directly at: Info@GoMobileMichigan.org or Go to our website at: http://GoMobileMichigan.org or Download our information from the next slide Mobile Technology Association of Michigan

15. Download Our Information to Your Mobile Device To scan this QR code, you will need a free QR reader, which you can download from your smart-phone’s app store. Mobile Technology Association of Michigan