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Areas 1 & 3 Meeting

P. Areas 1 & 3 Meeting. Lifting the Cloak of Invisibility …on FUNDRAISING . Terri Sheahan 22 March 2014. xponential philanthropy. P. Traditional fundraisers still have their place. They: raise valuable funds for Zonta causes;

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Areas 1 & 3 Meeting

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  1. P Areas 1 & 3 Meeting • Lifting the Cloak of Invisibility • …on FUNDRAISING • Terri Sheahan • 22 March 2014 xponential philanthropy

  2. P Traditional fundraisers still have their place • They: • raise valuable funds for Zonta causes; • provide members the opportunity to socialise and/or introduce new people to Zonta; • help to raise the profile of Zonta in the community xponential philanthropy

  3. P Is there a better way? • BUT event-based fundraising is resource intensive. • Is there a better way? • Can we think outside the box? • First….let’s look at • new fundraising trends. xponential philanthropy

  4. P Online fundraising • empowering people to fundraise online • for the cause of their choice. • These online fundraising communities connect charities with events and fundraisers. • Technology meets fundraising. • Fundraisers have their own dedicated Cause Page. xponential philanthropy

  5. P Crowdfunding platform • …a crowdfunding platform for Australian not-for-profit, social enterprise and charitable projects. • How it works: • 100% of the donation goes to the NFP • Donors can contribute on top of this help fund Chip In • Donor can reduce this down to a minimum of the credit card fees (2.4% + 30c per transaction). xponential philanthropy

  6. P The power of…SOCIAL MEDIA xponential philanthropy

  7. P Social media Activism Source: Waggener Edstrom xponential philanthropy

  8. P The power of…EMAIL SIGNATURE xponential philanthropy

  9. P Invigorating your fundraising reach • Key alternatives: • Grants/Foundation support • Event sponsorship (in-kind or cash) • Peer-to-peer fundraising (small enlistment events). xponential philanthropy

  10. P Limitations xponential philanthropy DGR 1: a"doing" DGR • public benevolent institutions • Universities • environmental organisations • cultural organisations…and more. DGR 2:a"giving" DGR exist only for the purposes of providing donations to "doing" DGRs • Includes public or ancillary funds. A DGR 2 may not fund another DGR 2. As a Community Service Organisation, Zonta would need to apply via a charity that has DGR status. Consider grant writing as a community service.

  11. P Grant Seeking resources xponential philanthropy

  12. P Event sponsorship Can we leverage influence within membership to approach key local businesses? xponential philanthropy

  13. P The pitch: making the ask xponential philanthropy • Personal solicitation far better than letter of request. • Research the company/person prior to meeting (why this project is a good fit). • Know what you are asking for: build a solid case for support/fit. • Prepare a written sponsorship proposal. (Check website for terms of reference.) • Outline the benefits to the company • What can you offer in return? • Logo placement on promotional material • free seats at event • company rep to present prizes etc

  14. P The most effective way to solicit a BIG GIFT xponential philanthropy Person-to-person Person-to-group Telephone conversation Direct marketing Via the internet In person-to-person fundraising, the ASK must be carried out by someone with a relationship with the prospect to maximise the gift size. The ‘best’ person is the one the donor will find it hardest to say ‘no’ to.

  15. P Peer-to-peer fundraising xponential philanthropy ZontaClub fundraising to support Anglicare’s new home-away-from-homelessness • Host one or more small cocktail parties for up to 25 guests. • Ideally, invitation comes from Patron/Chair who will be in attendance. • Best case scenario: sponsor/supporter pays for catering so no cover fee. • Handouts: brochure/pledge forms. The power of personal testimony! Client presentation or field worker.

  16. P Emotional fundraising Provide enough information to allow the prospective donor to respond emotionally first …then logically. xponential philanthropy

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