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Loyola Alumni Learning Conversation: Enhancing Your Professional Brand

Loyola Alumni Learning Conversation: Enhancing Your Professional Brand. Presented to alumni of Loyola University and clients of Career Transitions Center by Anita Jenke, Executive Director Career Transitions Center of Chicago Wednesday, May 22 nd , 2014. Introduction.

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Loyola Alumni Learning Conversation: Enhancing Your Professional Brand

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  1. Loyola Alumni Learning Conversation: Enhancing Your Professional Brand Presented to alumni of Loyola University and clients of Career Transitions Center by Anita Jenke, Executive Director Career Transitions Center of Chicago Wednesday, May 22nd, 2014

  2. Introduction Career Transitions Center of Chicago • Job/career coaching, programs for mid-career professionals • 300 programs each year • Over 6,000 professionals served since 1997 • 50+ job and career coaches is our greatest asset • Information at www.ctcchicago.org Anita Jenke, Executive Director • CTC Alumnus, 4+ years CTC Job Coach • Board Member, Chicago Jobs Council serving greater Chicago area

  3. What’s makes for a good brand?

  4. What makes for a Strong Brand*: 1. Relevance 2. Consistency 3. Credibility 4. Distinctive/Value Added 5. Sustainability/Indelibility *according to the American Marketing Association

  5. Icons on brand: • Too many people overvalue what they are not and undervalue what they are. – Malcom Forbes • If you’ve never heard of it, if you wouldn’t choose it, if you don’t recommend it, then there is no brand. - Seth Godin • Your brand is what people say when you’re not in the room. – Jeff Bezos, Founder, Amazon • We are the CEOs of our own enterprise…to be in business today, your most important job is head marketer for brand You. – Tom Peters

  6. Effects of a Strong Brand: • The world rarely sees someone who has had such a profound impact…the effects of which will be felt for many years to come. – Bill Gates • Thanks for showing us that what you build can change the world. – Mark Zuckerberg • One of the greatest of American innovators – bold enough to believe he could change the world and talented enough to do it. – Barack Obama

  7. Personalities and Brands Name Brand qualities Name Brand qualities

  8. To stand out for job and career opportunity, be clear about who you are and what you offer.

  9. Your brand distinction = What You Do (passion) + Success + Impact

  10. Value… Impact… Future Possibility…

  11. What Distinguishes You? Think of three things Tell a partner about your three things Speak to impact

  12. Creating Your Value Statement A value statement conveys both your distinction and career objective. How would you state your greatest value and contribution? One possible construct is “I help [WHO] to [DO WHAT] by [HOW YOU DO IT]” Example #1: “I help organizations optimize financial and operations processes for cost savings and greater efficiency.” – Senior Financial/Operations Manager Example #2: “I attract and advance the best, most profitable and most enduring client relationships.” – Relationship Sales Professional Example #3: “I help organizations and individuals realize their potential.” – Executive and Organizational Coach

  13. Your Value Statement

  14. Your Value Statement serves as the basis for Your Professional Brand Spoken: “Tell me about yourself” Written: Resume, LinkedIn, Cover Letter References and Recommendations

  15. LinkedIn – 5 Tips Good Image Strong Headline Enhanced Summary Update with Relevant Experience (Skills & Expertise) Recommendations (strong references)

  16. Are You Leveraging LinkedIn? Add email/mobile phone to LinkedIn Profile Add mobile phone and LinkedIn URL to email Regularly update and add to your profile Connect updates to Twitter Initiate/expand connections Maintain connections (LinkedIn Updates)

  17. How will you develop your brand to stand out for opportunity?

  18. Resources Baker, Marian Wake Up Inspired Godin, Seth Linchpin and Tribes McNally, David Be Your Own Brand Reed/Stoltz How to Put Your Mindset to Work Sloan, Karlin UnFear: Facing Change in an Era of Uncertainty Watkins, Michael Your Next Move Career Transitions Center of Chicago offers job search /career coaching, programs and Additional resources for professionals seeking meaningful work and career success. Our coaches and many programs offered help clients effectively brand and promote themselves through networking. For more information, visit www.ctcchicago.org or contact info@ctcchicago.org.

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