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GOOD MORNING

GOOD MORNING. FOUR TOPICS. Death of the agency commission Exclusivity/Generalist trade off between clients and agencies Growth of specialized agencies Business consequences of Digital Revolution. SUDDEN DEATH OF THE AGENCY COMMISSION. 15%. 15% 12% 10%. Scope of work/Staff hours/ Fees.

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GOOD MORNING

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  1. GOOD MORNING

  2. FOUR TOPICS

  3. Death of the agency commission • Exclusivity/Generalist trade off between clients and agencies • Growth of specialized agencies • Business consequences of DigitalRevolution

  4. SUDDEN DEATH OF THE AGENCY COMMISSION

  5. 15%

  6. 15% 12%10%

  7. Scope of work/Staff hours/ Fees

  8. Agency evaluation • Sales & Market shares • Campaign post test • Brand tracking • Media efficiency

  9. ROI expert and Auditors

  10. EXCLUSIVITY/GENERALIST TRADE OFF

  11. GROWTH OF SPECIALIZED AGENCIES

  12. DIGITAL REVOLUTION

  13. TODAY IN THE US AND ASIA

  14. TOMORROW ALL OVER LATIN AMERICA

  15. GRACIAS !

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