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Dick Smith Foods

Dick Smith Foods. Prompt 9. Who started the business?.

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Dick Smith Foods

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  1. Dick Smith Foods Prompt 9

  2. Who started the business? • Australian Dick Smith founded Dick Smith Foods in 1999. He was born in 1944 in NSW, is a celebrated aviator, entrepreneur, businessman and philanthropist (he has donated over $3.5 million to charities since 1968 when he founded his first business – Dick Smith Electronics). • Dick Smith completed the first trans-Tasman balloon flight in 2000; was the first person to fly around the world via the poles in 1989; Mr. Smith was named Australian of the year in 1986. He founded the Australian Geographic magazine in 1986 and has recently been involved in commentary and debate about population politics and issues in Australia.

  3. Dick Smith likes to be controversial!!

  4. Why did the business start? • For a product to be sold in Australia with the “Australian made” logo on it, it must have at least 50% Australian content. Dick Smith does not think this is high enough – he aims for his products to contain 90% Australian content; last year the average was 80%. • Dick Smith Foods only sells foods produced in Australia by Australian-owned companies and aims for very high levels of Australian content. • Dick Smith is an outspoken advocate of Australians supporting Australian companies, because profits stay in Australia and it creates jobs in this country. • Ausbuy claims that if consumers redirected $10 of their weekly spending away from foreign owned companies to Australian ones, the country would save $4 million and create 100,000 new jobs.

  5. What does the business sell? • Dick Smith Foods sells a small range of food products including peanut butter, GM free canola oil, drinking chocolate, biscuits, tomato sauce and a bush food breakfast cereal. • These products are all made in Australia. • The ingredients are sourced from wholly owned Australian companies.

  6. How come this business is successful? • In an interview with the ABC, Dick Smith credits some of his business success to asking lots of advice and making lots of mistakes. He feels common sense is required to sift out the good advice from the back advice. • Dick Smith is also clearly a driven and passionate man who injects huge amounts of energy into his projects (be they businesses, publishing or adventuring exploits). • He is no stranger to controversy (hence the ‘Dickheads” matches) and was also involved in a stunt in Sydney Harbour with an ‘iceberg’ (to promote his electronics business).

  7. And finally…. Dick Smith announced on August 11th 2010 that he would be donating $1 million dollars as a prize for the Dick Smith Wilberforce Award. This prize is for a person under 30 who had attracted his attention in highlighting alternatives to the current world economic system which relies so heavily on huge growth. Entries are being taken from around the world and a winner will be announced in late 2011.

  8. References • http://en.wikipedia.org/wiki/Dick_Smith_%28entrepreneur%29 • http://www.dicksmithfoods.com.au/index.php? • http://economics.com.au/?p=6060 • http://www.abc.net.au/queensland/conversations/stories/s1614826.htm

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