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Visual Rhetoric- Drunk driving

Visual Rhetoric- Drunk driving. By: Hunter Harlow. This image is from an internet article called, “Stop Your Boozing - 7 Ingenious Don't Drive Drunk Ads”. This is from a public service that actually paints this in handicap parking spots in order to advertise the dangers of drunk driving.

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Visual Rhetoric- Drunk driving

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  1. Visual Rhetoric- Drunk driving By: Hunter Harlow

  2. This image is from an internet article called, “Stop Your Boozing - 7 Ingenious Don't Drive Drunk Ads”. This is from a public service that actually paints this in handicap parking spots in order to advertise the dangers of drunk driving. Background

  3. What is the situation of the ad?

  4. This picture is an attempt to advertise to the general public that drunk driving is a very serious matter, so serious that it injures someone every 48 seconds. In other words, to many people are drinking and driving on a daily basis and it needs to be stopped. Main point

  5. Who is the audience?

  6. The audience is anyone who has the ability to drink and drive. This is a universal problem, therefore the image should be brought to the attention world wide. The audience

  7. How does the layout of the image affect the audience?

  8. The lighting and the emptiness of the area bring on very dull and depressing feelings. That way the writing, being bright white, really stands out. The layout

  9. What is the foreground of the image?

  10. The focal point of the image is the handicap symbol and the text below it. Foreground

  11. What is the logical appeal of the image?

  12. The logical appeal of the image is to never drink and drive. It can cause serious injury to yourself, or even worse, someone else. Logos

  13. Juxtaposition in the advertisement?

  14. Juxtaposition can be found with the location of the handicap logo and the text below it. This shows the relationship between drunk driving and how it can cause one to be handicapped. Juxtaposition

  15. What is the emotional appeal of the image?

  16. The creator of this image is attempting to bring out sorrow from the viewers to those who have been injured because of drunk driving, and in turn, cause the audience to do what they can to stop drinking and driving. Pathos

  17. What is the ethical appeal of the image?

  18. This picture can be credited because it is not a photo shopped image. Public service drunk driving ads like this were painted in parking lots across the country. Ethos

  19. Sources • Gifford, Amy. "Stop Your Boozing - 7 Ingenious Don't Drive Drunk Ads." Inventions, Innovations and Interesting Ideas for the Inventor in All of Us. | InventorSpot. InventorSpot.com, 2006. Web. 03 Nov. 2011.<http://inventorspot.com/articles/alcohol_awareness_6123>. • Landert, Erik. "Excellent Visual Design - Drinking and Driving." ENTR 3000 Professional Communications Class Blog. Entrcommunicators.com, 14 June 2011. Web. 03 Nov. 2011. <http://entrcommunicators.blogspot.com/2011/06/excellent.html>.

  20. The End

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