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Blurred Boundaries

Blurred Boundaries. Identifying Opportunities in a Changing Media Environment November 12, 2001. Chris Vail. IMF @mpr. When technologies merge. IMF @mpr. Traditional boundaries blur. ç. INTERNET. RADIO. COMMUNITY. AUDIENCE. COLLABORATION. CONTROL. CREATOR. CONSUMER.

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Blurred Boundaries

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  1. Blurred Boundaries Identifying Opportunities in a Changing Media Environment November 12, 2001 Chris Vail IMF@mpr

  2. When technologies merge IMF@mpr Traditional boundaries blur ç INTERNET RADIO COMMUNITY AUDIENCE COLLABORATION CONTROL CREATOR CONSUMER

  3. Where are we now? Emotional temperature around technology Unrestrainedhype X X Isn’t this the way it’s always been? X You are here X Depths of despair

  4. The pace of change Life without quantum leaps and killer apps RELAX & THINK

  5. Is it Radio IMF@mpr Or is it Internet? ç INTERNET RADIO

  6. Traditional radio IMF@mpr Content delivered over the airwaves Radio Work/School In Transit Public Radio Radio Commercial Venue Radio At Home Radio

  7. Digital content IMF@mpr Delivered over any digital network Fax Phone Printer PC Work/School PDA PDA In Transit Public Radio WAP Phone Commercial Venue WAP Phone Kiosk Digital Radio/TV At Home Game Console TV DVD Printer PC STB/ PVR Phone

  8. Fluid | Fixed IMF@mpr Expand your reach in time Ç` DOCUMENT PERFORMANCE

  9. Audiences are passive IMF@mpr Communities are participatory ç COMMUNITY AUDIENCE

  10. Live365.com Global Neighborhood: New California Media Streaming for everyone

  11. Learning to share IMF@mpr Finding the balance COLLABORATION CONTROL

  12. Control | Collaboration A new media ecosystem PROGRAMMING PRODUCTION VOICE DISTRIBUTION

  13. Distribution costs reduced IMF@mpr Consumers become creators ç CREATOR CONSUMER

  14. Live365.com Building Communities: Silver Stringers Streaming for everyone

  15. Building Communities: Junior Journal

  16. Tools: Screenblast

  17. Tools: live365.com

  18. Tools The space between creation and conversation Area for exploration Online Production Tools Chat Big Media

  19. Weblogs: kottke.org

  20. Weblogs: blogdex

  21. Memes The viral nature of the Internet • meme: (pron. 'meem') A contagious idea that replicates like a virus, passed on from mind to mind. Memes function the same way genes and viruses do, propagating through communication networks and face-to-face contact between people.

  22. Meme: 09.11.01

  23. Meme: Super Greg

  24. Meme: Super Greg

  25. Storytellers: journalE

  26. New vocabulary: Pixelpress

  27. Collective knowledge Opportunities in a shared network space • NETWORK COMMUNITIES • HARNESS VIRAL POWER • EXPLORE NEW VOCABULARIES • LEVERAGE AMBIGUITIES

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