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Your Path to LeadStreet Success

Your Path to LeadStreet Success. Sarah Westney eBusiness Training Manager RE/MAX of New England. Your Responses!. LeadStreet Agenda. REMAX.com Updates & Structural Reminders Basics & Fundamentals Proper Account Setup Nurturing Leads Contact Management Enhancing Every Listing

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Your Path to LeadStreet Success

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  1. Your Path to LeadStreet Success Sarah Westney eBusiness Training Manager RE/MAX of New England

  2. Your Responses!

  3. LeadStreet Agenda • REMAX.com • Updates & Structural Reminders • Basics & Fundamentals • Proper Account Setup • Nurturing Leads • Contact Management • Enhancing Every Listing • Customizing your Microsite • Listing Presentation Ideas • Additional Training

  4. remax.comis Mobile! • 1st Phase • Mobile Browser • 2nd Phase • Mobile App

  5. remax.comUpdates • Geolocation– if you haven't searched on remax.com before the system will geolocate you – identify your current city using your IP address – and autopopulate the search box.  • Auto-suggest search – the search box will "suggest" results as you type. The tool functions for all cities, area names, zip codes and counties provided by an MLS. • Last search – the last city searched will be auto-populated in the search box when a visitor returns to remax.com. • Browser toolbar

  6. Data Integration Property Search Nearly 600 MLS Boards RealtyTrac Catalyst Residential & Luxury Foreclosures Commercial

  7. Search Handler Reminder • 3 Factors • Physical Location • Agent Count • Office Service Areas Algorithm: Statistical Lead Distribution is designed to evenly distribute leads among eligible agents

  8. Lead Distribution Rules • A new lead will always be offered to the listing agent first, regardless of which office site the consumer landed on. • Requests from previously assigned leads (matched by email address), will always be assigned to the same agent, regardless of which office site the consumer landed on.

  9. Lead Generation

  10. Lead Acceptance at 1st Offer

  11. Dashboard • Pending Leads • Time it came in, expires, type of lead • Contact info received upon acceptance • New Leads • 3 most recent leads • Active Leads • 3 most recently active leads on remax.com

  12. Agent Options • Verify Lead Acceptance • Ensure valid email address • Opt-in for lead notification and acceptance via txt message • Ensure valid Agent Code(s)

  13. Response Time • Online leads are much earlier in the process –otherwise referred to as “cold” • Internet lead time frame = 6, 9, 12, 18 months! • Response times have to be instant • Internet consumers have no patience or loyalty • Reputations and brands can be harmed

  14. Click-to-Call • Entice online consumers viewing your listings to call you immediately • You set the timeframe of when the Connect Now button appears • Bridges a conference call between the online consumer and the agent

  15. Click-to-Call….cont • Select your primary number to use • Select your local time zone • Select your Optimum Call Times • Utilize "Page Push" to send websites in real-time to consumers

  16. Editing Contacts • Every accepted lead is automatically saved as a contact • Can Manually add a New Contact To open a Contact record, click on the blue notepad icon (Edit icon)

  17. Import Contacts • Import your Contact • Importing Contacts Guide • Import unlimited contacts • Create your own My Categories

  18. Contact Tab • Info carried over from remax.com when lead was generated • Valid email address—unique identifying piece of information • Category/My Category • RealtyTrac Subscriber • General Notes

  19. Activities Tab • Track what they did to generate the lead on remax.com • Any Drip Campaigns • Can manually add an Activity • Can send the Neighborhood Valuation Report

  20. Profile Tab • Home Finder profiles • Either filled out by the consumer or you can manually fill out it out for them • Send email updates with list of properties that match criteria • Can do a “Test Search” at the top

  21. Advanced Tab • Additional email addresses • “My RE/MAX” Account Login Information for remax.com (personalizes their experience) • Password will appear blank • Can then pull the Website Contact Profile Report

  22. “My RE/MAX” Profile • Personalizes their experience on remax.com • Consumer can save searches, listings, open houses, etc • New “My RE/MAX” is more engaging, with automated lists of recent searches and viewed listings

  23. Listings Tab • Any Saved Listings • Any Listing they requested more information on from remax.com

  24. Campaigns Tab • Can quickly sign them up on a Drip Email Campaign • Campaign Manager • Can View/Manage/Edit each Campaign • New Email • Form Email (to send out the email template one at a time)

  25. Drip Campaigns • Preloaded Drip Campaigns ready to use • Customizable content & schedule • Create your own

  26. Reports • Managing Contacts using LeadStreet Reports • Contact Website Profile • Listing View by Agent • Mailing Labels

  27. Search Listings • Automatically pulled from the MLS • Click on the address to see how it currently appears To open a Listing, click on the blue notepad icon (Edit icon)

  28. General Tab • Data is auto-populated based on the MLS feed • MLS Sync Method Options (for enhancing your listing on remax.com)

  29. Activities Tab • Any activities generated from remax.com and/or Microsite on this listing • An Open House • Any Manually Entered Activities

  30. Contacts Tab • Can add a Co-Agent • Co-Agent will also have access to the listing in their LS Account • Can link this listing to a Contact • Can then opt-in to have co-agent and seller notified of a new lead (once it is accepted)

  31. Brochure Tab • Enhancing your Listing • Customize your Brochure Headline and Description • Add your branded Multi-Media Project (ie. Design Center) • Add unlimited photos & captions

  32. Advanced Tab • School/Condo Details • Room Details (flooring, dimensions, location, etc) • Listing Features (garage, granite countertops, stainless steel appliances, etc)

  33. Open Houses • Create your Open House • Select listing • Customizable start & end dates • Display Showing Instructions

  34. Enhancements Any enhancement made to your listing will appear on www.remax.com within 1-2 hrs! COMING SOON…seamless link into projection creation within Design Center!

  35. Agent Microsites COMING SOON…new design theme and foreclosure search! • Integrated with LeadStreet • Website Features • IDX feed with all MLS listings • All leads assigned directly to you, no lead acceptance required • FREE!

  36. Domain & Traffic • username.remax.com • Can register a different domain (Setup>Domains) • Market it as much as you can • Setup a Tracking Script with Google Analytics (Setup>Tracking Script) • Measure traffic on your site

  37. My BizCard Options • Automatically update from Mainstreet profile or keep it separate • Personal Info • Contact Info • Market Areas • Agent Photo

  38. Listings • Featured Properties (Listings>Featured Properties) • My Listings • Office Listings • Team Member • Featured Searches (Setup>Featured Searches) • Add new Featured Search for your popular market areas

  39. Edit Webpage Content • Setup>Page Manager • Click Edit icon for “About Us” • General Tab • “How Can I Help You” (under “Content” field) • Can enhance with customized content, photos, and multi-media (either in HTML or plain text)

  40. NEW Customizable Pages! • Can now edit Homepage and Contact Page! • For additional dynamic content and widgets such as local weather and school information visit: • Google - http://www.google.com/ig/directory • Weather Channel - http://www.weatherchannel.com • YourMinis - http://www.yourminis.com • Great Schools – http://www.greatschools.net • Real Estate Today Radio – http://www.retradio.com/grow.php • YouTube – http://www.youtube.com/remax http://www.youtube.com/remaxne

  41. Listing Presentation Tools • Remax.com working for you http://workingforyou.remax.com • TV Ad Campaign & Share of Voice Flyer (MaxAve>Agent Tools>Sell Sheets) • Design Center Flyer (RE/MAX Library>Flyers>Technology)

  42. Technology Reports • Mainstreet>Marketing Tab> Downloads>Technology • Fast Facts Report • Hitwise Rankings

  43. Marketing Claims Mainstreet>Marketing Tab>Marketing Claims • Millions of buyers and sellers visit remax.com • Millions of buyers and sellers visit remax.com for their real estate needs • remax.com attracts millions of buyers and sellers • remax.com attracts millions of real estate buyers and sellers • remax.com is the most visited real estate franchise Web site(With this claim always use the following footnote: "ComScore, Compete.com and Hitwise for 6-month period through August 2010") • remax.com shows all of the listings in thousands of cities and towns

  44. Additional Training • Downloads (Comprehensive Guides, “How to Guides”, etc) and Recorded Webinars • www.MaxAve.net>Technology Tab • My LeadStreet Tab (In LeadStreet) • User Guides and Resources • RE/MAX University • Mainstreet>Learn Tab • Training Calendar • LeadStreet Skill Series

  45. Webinar Wednesday • 10:00am LeadStreet • 2:00pm Design Center • Register via AGENT LOGIN of www.remax-newengland.com

  46. Technical Support • ecare@remax.net • (Subj—Attn: Ro) • Regular Business hours • 24/7 Call Center • 888-398-7171

  47. Sarah Westney eBusiness Training Manager swestney@remax.net

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