Parallels Partner Marketplace and Value-added Applications

1. Parallels Partner Marketplace and Value-added Applications Frederik Schouboe, President, Keepit.com Michael Auger, President, Pinnacle Cart Soeren von Varchmin, VP SaaS, Parallels

2. Agenda • Overview • What is the Parallels Marketplace? • How Does it Work? • Vendor Showcase: • Closing • Q & A

3. Introduction – Jan 2008 SaaS Survey Parallels Listens and Responds to Partner’s Requests • 71% of respondents planned on offering SaaS in 2008 • 75% expect increase revenue/profits by 5%+ with SaaS • 54% stated they would like help from Parallels in getting into SaaS and ISV matchmaking Top 10 Countries in SaaS Survey Your Highest Demand: eCommerce, Security, Online Backup, Doc Mgmt

4. The Marketplace: Overview Parallels Partner Marketplace • A Parallels Initiative to get you into SaaS quickly to offer best of breed applications to your customers • Great way to Upsell your Parallels Plesk Panel customers • An effective method to increase customer retention/stickiness • Two Business Models available: Co-Branded with Parallels or Direct Resell • We take care of the setup, provisioning, licensing, billing and management aspects • Value added commercial applications selected for Hosters • Selected for Highest Potential Attach Rates, Technical Quality & Business Fit

5. The Marketplace – What is it? • Marketplace consists of: • Storefront created in Parallels Business Automation • Web Portal where applications are stored and accessed • Customers access your Storefront via their Parallels Plesk Panel User’s Parallels Plesk Panel Your Branded Storefront Parallels Business Automation Application Portal Customer Environment Parallels Partner Marketplace

6. Parallels Partner Marketplace – How it Works? Your Brand Storefront viaParallels Business Automation User’s Parallels Plesk Panel Application Portal 1 2 3 5 4 Customer Environment Parallels Partner Marketplace 6 1. Customers Enters Your Store 2. Adds App(s) to Shopping Cart 3. Customer Makes Purchase 4. Customer Leaves Your Store 5. App & License are Auto Installed

7. Parallels Partner Marketplace – Business Models Two Business Models to sell products on the Marketplace: Model 1: Parallels Sells Applications to the End-Customer; You Earn Affiliate Commissions: Referral fee for you! Model 2: You Resell Applications via Parallels Partner Marketplace: Use our backend for your own Merchant Front

8. Why Parallels Partner Marketplace ? Great Sell-up Opportunity – For Your Existing & New Customers with Parallels Plesk Panel • We’ve done the Research on these Best of Breed Apps • Selected for Highest Potential Attach Rates, Technical Quality, Variety of Service and Business Fit • Applications & utilities to be included in the first release: • Desktop Security • Mail Anti-Spam • Contact Manager • Document Manager • Online Backup for Desktop • Ecommerce Shopping Cart • A Complete Solution • All in one place, more to follow

9. Agenda • Introduction • Keepit • Pinnacle Cart • Closing • Q & A

10. Keepit.com

11. Keepit.com Where’s my f**§!”#€% files ?!!

12. Keepit.com • Keepit PRO feature set • Backup multiple computers (desktops and servers) in one account • Near continuous data backup and open file support • Version (snapshot) support • Blocklevel incremental backups • 256 Bit Rijndael encryption • Simple and intuitive userinterface on the desktop • Centralized Controlpanel for each account

13. Keepit.com 12.000 laptops are lost in US airports – every week (Ponemon Institute US 2008) Two thirds of businesses that lose data go bankrupt within 12 months (National Archives & Records Administration in Washington)

14. Keepit.com (A&B Analyse Cph 2008)

15. Keepit.com • Value Proposition to the end customer • SMB’s act like home users • Singleminded product offering • Low cost decision • No IT investment and barriers • Each SMB = 3-5 licenses • Increased trust for clients data • Increased loyalty

16. Keepit.com • Business critical data is unprotected • Keepit.com delivers ultra-simple Value Proposition • Huge SMB market open • ARPU raiser

17. Agenda • Introduction • Keepit • Pinnacle Cart • Closing • Q & A

18. Pinnacle Cart Background • An industry leading ecommerce application, commercially selling software for over six years • Based in Phoenix, AZ • PHP-based software application • Compatible with Linux or Windows servers in either a LAMP or WAMP set-up • Marketing-based philosophy on the design and development.

19. Pinnacle Cart Features OVER 300 FEATURES Complete shopping cart and website builder Over 20 gateways supported including all offerings from Google, Paypal and Authorize.net USPS, UPS, FedEx, Canada Post integration Unlimited categories and products US-based support team Multiple language, multiple currency PA DSS Certification in process

20. Pinnacle Cart Philosophy Pinnacle Cart - built from a marketing perspective Each release of the software has a goal to improve one, two or all three of the following: Increase organic traffic to the website Increase the visitor to purchase ratio Increase the average order size

21. Pinnacle Cart / Parallels Partnership 2007 Pinnacle Cart became a ISV Premium Partner 2008 Spring: Pinnacle Cart certified “Gold” using the APS Standard Fall: Pinnacle Cart is chosen as the exclusive shopping cart provider for Parallels Partner Marketplace debuting in the Spring of 2009

22. The Company You Keep – SaaS Model Parallels Go Daddy A Plus Newtek / Crystal Tech

23. Pinnacle Cart & the Parallels Partner Marketplace Software offering & options within Marketplace No Risk – you are paid only when a sale is made, no upfront costs or commitments. Fully Automated – internal costs as the process from purchase to installation to ongoing billing is fully automated Support – we can provide or you can manage support and we provide level 2 support to your team Branding– sell the Pinnacle Cart brand or private label into your brand Integration – utilize all the options and flexibility we are offering, we can fit into your business model seamlessly

24. Agenda • Introduction • Keepit • Pinnacle Cart • Closing • Q & A

25. The Marketplace: Summary Parallels Partner Marketplace • The Marketplace is an important Parallels Initiative we plan to support long term • Phase 1: Launch; Q2 ’09 • Phase 2: More Applications; Q4 ’09 • Your chance to get into SaaS quickly to offer best of breed applications to your customers • Great way to Upsell your Parallels Plesk Panel customers • An effective method to increase customer retention • 6 Initial Applications and more to Follow • We’ve done the Market Research so you don’t have to! • Easy to Setup, Flexible Offerings and at the Right Price

26. Call to Action Parallels Partner Marketplace • Providers: if interested in participating, send email to get in the queue, we will provide updates as program progresses • Email marketplace@parallels.com • ISVs: if interested in becoming a vendor, send email to get in the queue, we will contact and provide updates as program progresses • Email marketplace@parallels.com

27. Q & A Questions? Frederik Schouboe, freds@cohaesio.comPresident, Keepit.com Michael Auger, mike@pinnaclecart.com President, Pinnacle Cart Soeren von Varchmin, varchmin@parallels.com VP SaaS, Parallels