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Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2009-Q4 2011

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Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2009-Q4 2011

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    1. Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2009-Q4 2011 TVB Analysis of SQAD National and Local Market Cost Estimate Data 1

    2. Why should I use Spot TV when I can buy Network for the same cost as the top 20 markets and get the other 190 for free? 2

    3. Scatter Network/Spot Variables Quarter Daypart Demo Q-to-Q and Y-to-Y Changes Volatility Political 3

    4. Scatter Network/Spot Consistencies TSA Viewers/DMA Viewers SQAD 3rd Party Data Media Market Guide National Report Media Market Guide Local Edition 4

    5. Network Scatter vs. Spot TV CPM A25-54 12-Quarter Average Cost Comparisons Q1/09-Q4/11 5

    6. Early Morning A25-54 CPM Network Scatter vs. Spot 6

    7. Early News A25-54 CPM Network Scatter vs. Spot 7

    8. Primetime A25-54 CPM Network Scatter vs. Spot 8

    9. Primetime/Prime Access A25-54 CPM Network Scatter vs. Spot 9

    10. Late Night A25-54 CPM Network Scatter vs. Spot 10

    11. Late Night/Late News A25-54 CPM Network Scatter vs. Spot 11

    12. Cable News vs. Spot Early Morning A25-54 CPM 12

    13. Syndication Scatter vs. Spot Access A25-54 CPM 13

    14. Why should I use Spot TV when I can buy Network for the same cost as the top 20 markets and get the other 190 for free? 14

    15. 4th Quarter 2011 Network Scatter vs. Spot TV CPM A25-54 15

    16. 4th Quarter 2011 Spot TV CPM Projections vs. Network Scatter SQAD A25-54 DMA CPM Basis 16

    17. 4th Quarter 2011 Spot TV CPM Projections vs. Network Scatter SQAD A25-54 TSA CPM Basis 17

    18. A25-54 CPM Change 4Q 2011 vs. 3Q 2011 18

    19. A25-54 CPM Change 4Q 2011 vs. 4Q 2010 19

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