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Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q2 2011-Q2 2013

Updated with 2Q 2013 Data. Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q2 2011-Q2 2013. TVB Analysis of SQAD National and Local Market Cost Estimate Data. Scatter Network/Spot Variables. Quarter Daypart Demo Q-to-Q and Y-to-Y Changes Volatility Political.

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Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q2 2011-Q2 2013

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  1. Updated with 2Q 2013 Data Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q2 2011-Q2 2013 TVB Analysis of SQAD National and Local Market Cost Estimate Data

  2. Scatter Network/Spot Variables • Quarter • Daypart • Demo • Q-to-Q and Y-to-Y Changes • Volatility • Political

  3. Scatter Network/Spot Consistencies • Network TSA Viewers/Spot TV DMA Viewers • SQAD 3rd Party Data • Media Market Guide National Report (Issue Date: February 22, 2013) • SQAD DATAVue Product Version 3.0.0.1 (Average levels used from March, June, September & December data / final quarter data. Q1’13 & Q2’13 uses February’13 data)

  4. Early MorningA25-54 CPM — Network Scatter vs. Spot

  5. Early NewsA25-54 CPM — Network Scatter vs. Spot

  6. PrimetimeA25-54 CPM — Network Scatter vs. Spot

  7. Primetime/Prime AccessA25-54 CPM — Network Scatter vs. Spot

  8. Late NightA25-54 CPM — Network Scatter vs. Spot

  9. Late Night/Late NewsA25-54 CPM — Network Scatter vs. Spot

  10. Cable News vs. Spot Early MorningA25-54 CPM

  11. Syndication Scatter vs. Spot AccessA25-54 CPM

  12. 2nd Quarter 2013Network Scatter vs. Spot TV — CPM A25-54

  13. Network Scatter vs. Spot TVCPM A25-54 2nd Qtr’13 +26% Network Premium -0.4% +94% +11% +47%

  14. 2nd Quarter 2013 Spot TV CPM Projections vs. Network Scatter SQAD A25-54 DMA CPM Basis

  15. A25-54 CPM Change Q2 2013 vs. Q2 2012

  16. A25-54 CPM Change Q2 2013 vs. Q1 2013

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