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Market Monitoring Unit

Market Monitoring Unit. TAFE Business Development Managers Network Conference ‘Entrepreneurship and Partnerships’ The Role of the Market Monitoring Unit Thursday 26 September 2013. Contents. Rationale and Role Operating Context Market Analysis Market Intelligence Questions.

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Market Monitoring Unit

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  1. Market Monitoring Unit TAFE Business Development Managers Network Conference ‘Entrepreneurship and Partnerships’ The Role of the Market Monitoring Unit Thursday 26 September 2013

  2. Contents • Rationale and Role • Operating Context • Market Analysis • Market Intelligence • Questions

  3. MMU Rationale and Role • To monitor the efficiency, quality and competitiveness of the government subsidised VET market in Victoria • Areas of focus: • Market trends • Price: fees and subsidy levels • Other market dynamics: competition, thin markets • Quality: including rapid response team

  4. MMU Operating Context RSG MMU No legal enforcement powers VRQA & ASQA have regulatory responsibility HESG retain policy advice and contract compliance

  5. Market Analysis • In Depth Market Analysis • Specific Market Impacts • Cost & Price • Fees • Qualitative Segment Analysis • Ongoing Market Analysis • Market Impacts Overview • Cost & Price • Fees Issues

  6. Market Impacts – Recent Analysis • Initial impacts • Qualitative segment analysis • Regional impacts • Outlier analysis • Rapid Response Team

  7. Initial impacts • Responsive market, characterised by considerable shifts in provision, largely explained by new market settings • Key trends • General trends can mask more nuanced shifts/impacts • Currently conducting more detailed analysis of market segments

  8. Market Segment Analysis • To identify initial impact of new market settings • Segments analysed include: • Non–metropolitan regions • Thin market • Learner cohorts (disability, indigenous, CALD, concession students and young people) • Diploma and Advanced Diploma Courses

  9. Outlier Analysis • Developed an outlier methodology using real time training delivery data to identify RTOs and/or courses that are driving the most significant change within the VET market • Areas of interest identified in this way can include, student cohorts, RTO types, courses within particular qualifications or occupational groupings and delivery location. • Identified areas are further analysed using additional contextual information, internal consultations and qualitative market intelligence.

  10. Cost and Price • Cost and price reviews • Cost analysis • Foundation • Recognition of Prior Learning • Subsidy reviews

  11. Fees • Examining overall patterns in tuition fees in 2013, as well as patterns for particular market segments • Identifying and investigating providers and courses with unusually low or high tuition fees • Considering how to best collect data in relation to fees, particularly non-tuition fees

  12. Market Impacts – current analysis • Identifying trends and patterns: • across regional markets; and • compared with metropolitan areas. • Assessing the impact on regional trends in: • student participation • training provision • market structure • cost and price

  13. Rapid Response Team (RRT) • The RRT conducts investigations into government-funded RTOs • Focuses on behaviours and activities that sit outside regulatory and compliance audits. • Utilises qualitative, interpretative assessment and evaluation. • Areas investigated (or to be investigated) by the RRT include: • Recognition of prior learning • Use of third parties, • Course duration • Delivery modes

  14. Qualitative Segment Analysis RPL • Analysis of the impact of market settings on RPL delivery. • Following the changes to market settings in 2012, the following were observed: • Shifts in response to new subsidy rates. • Public providers are the major providers. • RPL offerings concentrated in higher subsidy bands. Third Parties • Analysis of the patterns and models of use of third parties within the government funded training market.

  15. Market intelligence • Ongoing analysis also informed by market intelligence including anecdotal/qualitative examples of: • Barriers to access to training • Tuition and other fees • Incentives and misleading advertising • Quality of training provision • Third party activity • Contextualises and also can provide an early indication of market impact • Builds an understanding of the market

  16. Market intelligence

  17. Market Intelligence

  18. Questions? • Contact details Email: market.monitoring@edumail.vic.gov.au Phone: 1300 138 539

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