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Email marketing types

Email marketing types. T. Transactional emails. Transactional emails are usually triggered based on a customer's action with a company. D. Direct emails. Direct email involves sending an email solely to communicate a promotional message (for example, a special offer or a product catalog).

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Email marketing types

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  1. Email marketing types T Transactional emails Transactional emails are usually triggered based on a customer's action with a company. D Direct emails Direct email involves sending an email solely to communicate a promotional message (for example, a special offer or a product catalog)

  2. Advantages and disadvantages • Advantages • Disadvantages • As of mid-2016 email deliverability is still an issue for legitimate marketers. • Consumers receive on average about 90 emails per day • Email marketing does not violate spam laws • Comparison to traditional mail • Significantly cheaper and faster • Use ESP to gather information about the behavior of the recipients • Almost half of American Internet users check or send email on a typical day Email marketing

  3. Legal requirements United States European Union Australia Canada CAN-SPAM Act of 2003 regulates commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The GDPR in 2018 imposed -in particular, users' right to access information held about them; and the right to have all such information deleted at their request. The Australian Spam Act defines the term unsolicited electronic messages, states how unsubscribe functions must work for commercial messages, and gives other key information. The "Canada Anti-Spam Law" requires an explicit or implicit opt-in from users, and the maximum fines for noncompliance

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