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Visual Rhetorical Analysis

Visual Rhetorical Analysis. By Jill Manzo, Brad Jackson, Michael Lanciotti. Content. sells both an idea and a product selling deodorant, body spray, and body wash presents the idea that if the viewer uses axe products then they will be more sexually attractive. Theme.

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Visual Rhetorical Analysis

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  1. Visual Rhetorical Analysis By Jill Manzo, Brad Jackson, Michael Lanciotti

  2. Content • sells both an idea and a product • selling deodorant, body spray, and body wash • presents the idea that if the viewer uses axe products then they will be more sexually attractive

  3. Theme The ingrained message in the ad is that if men use axe products they will be more sexually attractive to women. The viewer believes this message because the female clothing is doing scandalous things to the pair of jeans The female clothing is shown as more revealing than the male clothing.

  4. Character and Setting • Character • The blouse and what it is doing is the featured piece. • Sexual themes connect well with target audience • Setting • Sunlight • Hanging clothes out to dry

  5. Layout and Design

  6. Pathos Appeal • appeals to audience • outlines sexual thoughts/desires • Jeans are common attire for audience • everyone wears socks

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