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Art of Invention & Invention in Art:

Art of Invention & Invention in Art:. > What to invent > How to invent > How to sell your invention. Dr. Michael Zelin. Agenda. Background Innovation Methods New Online Opportunities Conclusions. June, 2018. Background.

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Art of Invention & Invention in Art:

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  1. Art of Invention & Invention in Art: > What to invent> How to invent > How to sell your invention Dr. Michael Zelin Agenda • Background • Innovation Methods • New Online Opportunities • Conclusions June, 2018

  2. Background • Technical (physical) inventions & non-technical (meta-physical) inventions • 3 main questions: • What to invent? • How to invent? • How to sell your invention? The Automotive Art of Danny Whitfield

  3. Background • Individual artists vs. teams • Try to be original – start from scratch • Improve existing pieces • Improve this presentation • Go to: http://www.sponsorschoose.org/russian/kids/artcontest/artbusiness • Offer improvements • Share benefits of creative collaboration

  4. What to Invent? • Use beyond enjoying art • Post cards • T-shirt designs • Calendars • More • Gallery of Creative Challenges http://www.sponsorschoose.org/russian/kids/artcontest/creativechallenges • Offer your solutions & get rewards

  5. How to Invent? • Invention methods • In 1,000 years of technical innovation, people invented ways how to invent • Two categories • Systematic thinking: TRIZ, Morphological Analysis • Creative (out-of-box) thinking • Can be applied to Art TRIZ-Principles for Art-Composition Elena Novitskaya

  6. History of TRIZ • Founder- Genrikh Altshuller • patent department of Soviet navy, 1946 • Stalin’s concentration camp • Russian Public TRIZ University • seminars & training classes • A dozen TRIZ companies in the US • training & consulting

  7. Levels of Novelty • Levels of novelty in Technical & Non-Technical systems Artistic (meta-physical) inventions Technical (Physical) Inventions Level 1 A simple improvement based on the knowledge available from the same specific technical field Level 2 Solution of a technical contradiction based on the knowledge from the same industry Level 3 Solution of a physical contradiction based on the knowledge from other industries Level 4 A breakthrough solution based on the knowledge from different fields of science Level 5 Discovery of a new phenomena A simple modification within the same type of work Solution based on the knowledge within the genre Solution based on the knowledge outside the genre A breakthrough solution based on the knowledge from different fields of art Discovery of a new type of art - new phenomena in art: Biological Art, etc.

  8. 1. Segmentation • A. Divide an object or system into independent parts Technical example: segmented manifold

  9. 1. Segmentation • B. Make an object or system easy to disassemble • modular elements Technical example: interlocking floor boards

  10. 1. Segmentation • C. Increase the degree of fragmentation or segmentation Dunlop ATV KT121 Tires Dunlop ATV KT325 Tires Technical example: increased number of tire tread lugs

  11. 3. Local Quality Technical example: local heating (induction heating)‏

  12. 4. Asymmetry Technical example: local heating (induction heating)‏

  13. 5. Combining Technical Example: combined digital radio and projection clock

  14. 6. Universality • A. An object can perform several different functions. Technical Example: Tablet PC-- can be used as a tablet and a laptop

  15. 7. Nesting • Use to save space & combine different size products Ship in a Bottle Ship in a Bottle Technical Example: Telescope

  16. 8. Anti-Gravity • A. Combine with an object providing lifting force • B. Compensate by combining with aerodynamic or hydrodynamic force of environment Wells Fargo Balloon Disney's photomosaics constructed from guests' photos Technical Example: suspension apparatus

  17. 10. Prior Action • A. Change an object or system fully or partially in advance • B. Pre-arrange objects or systems to ensure their immediate action from the most convenient place Drawing by numbers & color books Technical Example: pre-soaked tissue & napkins

  18. Morphological Analysis • Developed by Fritz Zwicky, a Swiss-American astrophysicist in 1930- 1960s • Method allows: • establish relationships between variables at different levels • covers all possible solutions • rigorous structuring and investigation of the internal properties

  19. Creative Thinking: Natural Designs • Principles applied to technical systems and Art Rolling chair Ceiling fan

  20. Forcing Associations: Natural Design • Nature inspired solutions Cable contractions

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