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2014 Affiliate Promotion Planner

2014 Affiliate Promotion Planner. OVERVIEW. Splash & Bash is the Hub Network’s flexible and fun summer-to-fall promotional opportunity built around two fun family programming events. Splash Summer Feature: Kid President every Saturday @ 7p ET

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2014 Affiliate Promotion Planner

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  1. 2014 Affiliate Promotion Planner

  2. OVERVIEW • Splash & Bash is the HubNetwork’s flexible and fun summer-to-fall promotional opportunity built around two fun family programming events. • Splash Summer Feature: Kid President every Saturday @ 7p ET • Bash October Feature: The Hub Network’s 2nd Annual Halloween Bash • You can participate in one programming priority or BOTH (enrolling in both earns BONUS points for even bigger rewards). Either way, when you participate, you’ll receive points for awesome incentives from our exclusive online store. • Move your business forward this year with the Hub Network’s • SPLASH & BASH Affiliate Promotion!

  3. HOW IT WORKS PARTICIPATING IS EASY • ENROLL ONLINE • Enroll online at www.hubsplashandbash.com • Choose one or both of our seasonal programming events: • EARN POINTS • Receive points redeemable in our online shop in exchange for the spot commitment(s) • The more spots you run, the more points you earn! • Redeem points for awesome rewards • Enroll in both priorities by 7/21 to earn BONUS points

  4. PROGRAMMING SpLASH FEATURE: KID PRESIDENT June 2 – Aug 8 "Kid President is a half-hour docu-style series featuring ten-year-old YouTube sensation, Robby Novak (aka Kid President), who makes changing the world just as funny as it is meaningful! Having worked with President Obama, Beyoncé, Justin Timberlake and celebrities across the country, Kid President will host an inspirational celebrity interview segment in every episode. New series premieres Sat. 6/7 @ 7p ET with new episodes every Saturday all summer long"  BASH FEATURE: The Hub Network’s 2nd Annual Halloween Bash Oct 1 - 25 The Hub Network’s Halloween Bash will officially return for a second year! Last year's star-studded event, hosted by Kenan Thompson (Saturday Night Live), featured musical performances from Cody Simpson and Fifth Harmony as well as the first-ever nationwide Halloween costume competition. The 2nd Annual Halloween Bash is not to be missed!

  5. ENROLLMENT OPTIONS & POINTS • Participation Options • Sign up for SPLASH, BASH or the combo SPLASH & BASH! • In exchange for the spot commitment(s), you’ll receive pointsredeemable in our online shop for merchandise. • The more you participate, the more points you earn!

  6. INCENTIVE REWARDS • EXCLUSIVE ONLINE SHOP • Use your points to redeem exciting rewards! HIGH-END ELECTRONICS, GIFT CARDS & MORE EXCITING TRIPS & TALENT EXPERIENCES • Ultimate Summer Pool Get-A-Way, AFamily Trip to Atlantis! (4 days, 3 nights) Meet & Greet with Strawberry Shortcake or Cheer Bear from Care Bears. Includes photo backdrop, branded give-away items and more! * Incentive items subject to availability. Prizes subject to change

  7. ADDITIONAL DIGITAL RESOURCES EARN BONUS POINTS FOR INTEGRATED DIGITAL SUPPORT! • You have the opportunity to earn bonus points for using integrated digital tactics • Use the Hub Network-provided creative templates to integrate a sponsor’s logo or run as a straight tune-in tactic • Assets will be available for download on the resource tab of website • Copy and graphics for social media posts • Web banner templates in 3 standard sizes (300x250, 160x600, 728x90) • Provide screen shots of all social posts and/or web banners and provide end-of-campaign impression delivery results to redeem your bonus points • Digital Points Scenario:

  8. PROMOTION CHECKLIST & KEY DATES • PROMOTION CHECKLIST • Enroll in the Hub Network’s Splash & Bash Promotion at hubsplashandbash.com • Digital spots (via link) will be sent to MVPD representative two-weeks prior to the start date of each respective priority, and will also be available for download. • Run your selected cross-channel spot commitments during any 2 consecutive weeks within the specified window(s): 50% during Primetime (8:00p-11:00p) and 50% 6a-12midnight. No overnights. Required networks: Primary: Cartoon Network, Disney XD, Nickelodeon, Nicktoons; Secondary: ABC Family, Hallmark, Lifetime, Lifetime Movie Network, Oxygen, OWN, Syfy, TLC. • Submit your Affidavit of Participation & Performance Summary online. Affidavits are due no later than 60 days after the flight window ends. • Access your exclusive online shop at hubsplashandbash.com. Shop online at your convenience between 4/28/14 through 3/31/15 • Receive your merchandise within 4-6 weeks of affidavit approvals KEY DATES Spots Available 2 weeks prior to start of flight window Splash Feature: 7/21 Kid President Enrollment Deadline Splash Flight6/2 – 8/8 Bash Feature: 10/9 Hub Network’s 2nd Annual Halloween Bash Enrollment Deadline Bash Flight 10/1 – 10/25 Affidavits Due 60 days after flight window ends Online Shop Open 4/28 Prize Package Fulfilled 4-6 weeks from affidavit approvals All trips/incentives fulfilled by 3/31/15 CONTACT Rep Name Discovery Communications Phone Email

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