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Jewellery Business Plan

Jewellery is considered as precious ornaments for every woman in India which brings out beauty and making one stand out. Gold and diamond Jewellery have been worn by nobility, kings and queens for centuries, highlighting their features and reflecting their regal nature.

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Jewellery Business Plan

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  1. 1.0 EXECUTIVE SUMMARY 1.1INTRODUCTION Jewellery is considered as precious ornaments for every woman in India which brings out beauty and making one stand out. Gold and diamond Jewellery have been worn by nobility, kings and queens for centuries, highlighting their features and reflecting their regal nature. This tradition still exists in Indian culture to wear Jewellery. Every Indian woman likes to wear Jewellery whether it is gold, silver, diamond, pearls or any other metallic items available in market. Especially the women in West Bengal are very much fond of wearing Jewellery to adorn them. Indians purchase gold Jewellery without second thought about rising gold prices, buying ornaments for different occasions.Every piece of Jewellery worn by the Indian women has certain significance, for instance a mangalsutra signifies that the woman wearing it is married. Jewellery is gifted on most auspicious occasions in India. Women are gifted gold Jewellery for different phases in life, with each gift showcasing a socially significant event. For example, rings are generally presented at birth, chains when they come of age, necklaces and bangles before 1 | P a g e

  2. weddings, etc. Gold Jewellery has dual benefits; it acts not only as a beauty enhancer but also an astute investment. Women in West Bengal prefer to wear Gold and Silver Jewellery in all occasion to look themselves unique among the crowd. And demand of purchasing gold very popular in west Bengal culture. Considering this above criteria and market demand of gold, ---- Inc. have initiated their business in Jewellery industry in 1975 targeting the city Sonarpur and expanded its showroom in Baruipur in 2013 with its excellent design of gold, silver, diamond and pearl jewellery. ---- Inc. is planning to expand its business all over the country. Considering the unique culture and tradition in every region of the country, we have designed unique quality of jewelleries matching with the cultural uniqueness of every part of the country. We have a plan to expand with at least 40 stores in the next 10 years. We will primarily target to expand in the urban and suburban regions and areas. 1.2 KEY FEATURES Reasonable making charges for every ornament manufactured. Manufacture customized jewellery in sync with all cultural traditions in India. Availability of diversified range of jewellery collection. Ornaments are made by following current trends in fashion and industry. Best quality jewellery with highest purity standards. Available for all the patrons in urban and suburban region 2 | P a g e

  3. 1.3 MARKET OPPORTUNITIES India is deemed to be the hub of the global jewellery market because of its low costs and availability of high-skilled labor. India is the world’s largest cutting and polishing centre for diamonds, with the cutting and polishing industry being well supported by government policies. Jewellery includes ornaments that are worn for personal adornment. They are made of gold, diamond, and other precious metals such as platinum, silver, and gems. It plays an important role in the lifestyle of Indian people as they associate it with a number of factors such as status, long-term investment, financial security and many more. According to the report published by Tech Navio's; analysts forecast that the Jewellery Market in India is expected to grow at a CAGR of 15.95% over the period 2014-2019. Looking at the rosy prospects of the industry it is the right time to invest in the industry. 1.4 MARKETING STRATEGIES 3 | P a g e

  4. 1.5 MARKET PLAYERS 4 | P a g e

  5. 1.6 FUND REQUEST AND ITS UTILISATION ---- Inc. is seeking an investment of INR 600 million to be disbursed over the period of 10 years. The funds acquired will be utilized for the following purposes – Rent deposit for the proposed showrooms. Fixed assets Interior Designing Expenses Legal and consultancy expenses Inventories 1.7 SALES GROWTH AND REVENUE PROJECTION The sales growth in the company is as follows - (Rs. In Millions) Year 9 Particulars Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 10 Revenue 179.61 257.98 412.88 571.61 734.26 900.92 1087.27 1301.83 1521.62 1746.75 Net Profit 5.78 9.52 18.78 29.05 38.32 47.60 58.19 71.20 84.03 96.76 5 | P a g e

  6. 1.8 MANAGEMENT TEAM Mr. ABC Mr. ABC 1.9 EXIT STRATEGY The most likely exit for the company will emanate from an acquisition by a major player if the company wants to maximize the firm’s value and scope. Our ultra-conservative financial model projects that it will engender an exorbitant cash flow which could make it, a very alluring company for acquisition to financial buyers to generate a higher return. 6 | P a g e

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