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Tourism in France and in Academic courses

Tourism in France and in Academic courses. Intourmarket March 14, 2010 - Moscow Aix-Marseille University (Gap Campus) Master’s Course in Tourism : PROMOTING HERITAGE & ENVIRONMENT, MANAGING LAND & RESORTS IN MOUNTAIN AERAS. Major points : Tourism in France

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Tourism in France and in Academic courses

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  1. Tourism in France and in Academic courses Intourmarket March 14, 2010 - Moscow Aix-Marseille University (Gap Campus) Master’s Course in Tourism : PROMOTING HERITAGE & ENVIRONMENT, MANAGING LAND & RESORTS IN MOUNTAIN AERAS

  2. Major points : • Tourism in France • Recent changes in the tourism industry • New practices • New directions • Tourism in Academic Courses • How do university courses take these changes into account? • An example of a course: the Master’s degree at Gap University - France Tourism in France and in University Courses

  3. 1- Tourism in France 1990 France: world’s tourist destination #1 82 million international tourists (2007) • Origin: Europeans mostly • Eastern European countries= 4% Notre Dame : 14 million visitors

  4. 1- Tourism in France Revenues = $ 46.3 billion (2006, World Tourism Organization) • Share in France’s GDP = 8.3% • Share in France’s Southeastern region GDP = 12% High Mountain National Park Ecrins Mountains

  5. 2-Tourism in France a) Recent changes in tourist activities new aspirations • wellbeing • return to nature and emphasis on comfort • need for cocooning and security • increasing demands

  6. 2-Tourism in France a) Changing practices in tourism new watchwords • less work, less stress and more leisure • less consumption-oriented • more sharing and exchanges

  7. 2-Tourism in France b) New directions • plan and develop : enhance the attractiveness of an area • more sustainable tourist activities • aim for excellence and customer satisfaction Sustainable-oriented tourist policies

  8. 3-Tourism in universities How do university courses incorporate these new guidelines ? University Tourist Diploma Courses • General training  service planning • Specific training  service delivery

  9. 3-Tourism in universities Example of a Master’s Course: PROMOTING HERITAGE & ENVIRONMENT, MANAGING LAND & RESORTS IN MOUNTAIN AERAS Gap University - France Objectives : 5 major subjects • Environnement • Land planning • Sport and leisure activities • Management Systems • Sustainable tourism Gap

  10. 3-Tourism in universities b) Sustainable tourism applied to event tourism • on the Tour de France • 2006 Winter Olympics in Turin • Ice hockey Internationals • Downhill skiing inter-university championships • Rock-climbing and white water competitions • Mountain-bike competitions

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