Tom Peters’ EXCELLENCE . ALWAYS . World High Performance Forum Art Institute/17 November 2006

1. Tom Peters’EXCELLENCE. ALWAYS.World High Performance ForumArt Institute/17 November 2006

2. Slides* at …tompeters.com*also see LONG version

3. 3,000,000,0005/42500/900“… America’s god-given right …”

4. HA. HA. HA. HA. HA. HA. HA. HA. HA. HA. HA. HA. HA. HA. HA.

5. “I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, ‘How do I build a small firm for myself?’ The answer seems obvious:Buy a very large one and just wait.”—Paul Ormerod, Why Most Things Fail: Evolution, Extinction and Economics

6. “Forbes100” from 1917 to 1987:39members of the Class of ’17 were alive in ’87; 18 in ’87 F100; 18 F100 “survivors” significantly underperformed the market; just 2 (2%), GE&Kodak,outperformed the market from 1917 to 1987.Source: Dick Foster & Sarah Kaplan, Creative Destruction: Why Companies That Are Built to Last Underperform the Market

7. “Ford, GM and Chrysler do not just make cars expensively … they make bad cars expensively.”—Investec analyst, International Herald, 0805.06

8. HA. HA. HA. HA. HA. HA. HA. HA. HA. HA. HA. HA. HA. HA. HA.

9. “It is generally much easier tokill an organizationthan change it substantially.”—Kevin Kelly, Out of Control

10. Message/Implication: go for it!C.E.O.to C.D.O.

11. EXCELLENCE. ALL . YOU. NEED. TO. KNOW.

12. 25

13. “20-minute rule”—Craig Johnson/30 yrs

14. EXCELLENCE. ALL. YOU. NEED. TO. KNOW.ANYWHERE.ANY MARKET.ANY TIME.

15. 7X. 730A-800P. F12A.**’93-’03/10 yr annual return: CB: 29%; WM: 17%; HD: 16%. Mkt Cap: 48% p.a.

16. #1/100“Best Companies to Work for”/2005

17. Jim’s Group

18. EXCELLENCE. SIBERIA.

19. “Why in the world did you go to Siberia?”

20. Raging Success = P-SQUARED. C. E-CUBED.

21. People.Product.Clients.Execution.Enthusiasm.Excellence.

22. Excellence1982: The Bedrock “Eight Basics” 1. A Bias for Action 2. Close to the Customer 3. Autonomy and Entrepreneurship 4. Productivity Through People 5. HandsOn, Value-Driven 6. Stick to the Knitting 7. SimpleForm, LeanStaff 8. Simultaneous Loose-Tight Properties”

23. The older I get the less boring the “basics” become!

24. EXCELLENCE. INNOVATE. OR. DIE.

25. “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”—Charles Darwin

26. EXCELLENCE. INNOVATE. ALL. WRONG.

27. “I don’t believe in economies of scale.You don’t get better by being bigger. You get worse.”—Dick Kovacevich/Wells Fargo

28. “When asked to name just one big merger that had lived up to expectations, Leon Cooperman, former cochairman of Goldman Sachs’ Investment Policy Committee, answered:I’m sure there are success stories out there, but at this moment I draw a blank.”—Mark Sirower, The Synergy Trap

29. More Than $$$$#1R&D spending, last 25 years/USA?

30. GM

31. EXCELLENCE. INNOVATE. ALL. WRONG.

32. The Mess Is the Message!Period!

33. The Mess Is the Message! Period!An Economic Interpretation of the Constitution of the United States —Charles Beard (1913)The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger—Marc LevinsonTube: The Invention of Television—David & Marshall FisherEmpires of Light: Edison, Tesla, Westinghouse, and the Race to Electrify the World—Jill JonnesThe Soul of a New Machine—Tracy KidderRosalind Franklin: The Dark Lady of DNA—Brenda MaddoxThe Blitzkrieg Myth—John Mosier

34. EXCELLENCE. INNOVATE. TACTICS.

35. try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. try it. Try it. Try it. try it. Try it.Try it. Try it. Try it. Try it.

36. “We have a ‘strategic plan.’ It’s called doing things.”— Herb Kelleher

37. “This is so simple it sounds stupid, but it is amazing how few oil people really understand that you only find oil if you drill wells.You may think you’re finding it when you’re drawing maps and studying logs, but you have to drill.” Source: The Hunters, by John Masters, Canadian O & G wildcatter

38. “Experiment fearlessly”Source: BW0821.06, Type A Organization Strategies/ “How to Hit a Moving Target”—Tactic #1

39. “We made mistakes, of course. Most of them were omissions we didn’t think of when we initially wrote the software. We fixed them by doing it over and over, again and again. We do the same today. While our competitors are still sucking their thumbs trying to make the design perfect, we’re already on prototype version#5.By the time our rivals are ready with wires and screws, we are on version #10.It gets back to planning versus acting: We act from day one; others plan how toplan—for months.”—Bloomberg by Bloomberg

40. “We ground up more pig brains!”

41. READY.FIRE!AIM.Ross Perot (vs “Aim! Aim! Aim!”/EDS vs GM/1985)

42. Excellence1982: The Bedrock “Eight Basics” 1.A Bias for Action 2. Close to the Customer 3. Autonomy and Entrepreneurship 4. Productivity Through People 5. Hands On, Value-Driven 6. Stick to the Knitting 7. Simple Form, Lean Staff 8. Simultaneous Loose-Tight Properties”

43. “You miss 100percent of the shots you never take.”—Wayne Gretzky

44. tolerate [encourage?] failure

45. Sam’s Secret #1!

46. “Rewardexcellent failures. Punishmediocre successes.”Phil Daniels, Sydney exec

47. Think!vs.do!

48. “Never forget implementation , boys. In our work, it’s what I call the ‘last 98 percent’ of the client puzzle.”—Al McDonald, former Managing Director, McKinsey & Co, to a project team that included TP

49. “Linearist”: Plan it!“Non-linearist”: Try it!

50. “Linearist”: think!“Non-linearist”: do!