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The Conventions and the Campaign

The Conventions and the Campaign. 3/19/2013. Clearly Stated Learning Objectives. Identify and describe the formal and informal institutions involved in the electoral process Discuss the strengths and weaknesses of the presidential nominating system in the context of the 2012 election.

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The Conventions and the Campaign

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  1. The Conventions and the Campaign 3/19/2013

  2. Clearly Stated Learning Objectives • Identify and describe the formal and informal institutions involved in the electoral process • Discuss the strengths and weaknesses of the presidential nominating system in the context of the 2012 election

  3. Office Hours • Today 11-2 • Wednesday 10-2

  4. The Three Periods of the Campaign • The Summer • The Conventions to the First Debate • The Final Month

  5. The National Convention Not much fun anymore

  6. Why aren’t the conventions much “fun” anymore?

  7. Making it Work • Selection and Timing Of Speakers • Timing of the Convention itself (backloading)

  8. The Republicans

  9. The Republican Convention • Location • Goal

  10. Only 3 Days • It was cut short for the second straight convention • It still seemed like plenty of time

  11. The Selection of Paul Ryan • A rising star within the Party • House Budget Chairman • Advantages of the Ryan pick

  12. The Dynamics of Paul Ryan • Injected ideology into the race • Tied Romney to the Ryan Budget • Changed the Focus of the Race • Impact?

  13. Building the Romney Image • Least Popular Nominee since 1988 • Build a softer side • He just couldn’t relate

  14. The Eastwood Speech • What they wanted • Left People Scratching their heads • Overshadowed the Romney speech • Excerpts

  15. The democrats

  16. The Democratic Convention • The Location • The Goal

  17. The Dump Biden Movement • Dump him for HRC • Why it doesn’t materialize • 4 more years of Joe

  18. The Clinton Speech • Obama’s speech was not memorable • The Clinton Speech • Excepts

  19. The Future of Political Conventions

  20. The Convention Today • We Would Rather watch regular stuff • We have other ways of getting updates • The excitement just isnt there

  21. The Decline in Decision-Making • It doesn’t decide anything • It reinforces rather than changes • Swing Voters watch other things

  22. Why We Still Need Conventions • Enhance Candidate images • Energize the Base • Kick off the General election Campaign

  23. The 2012 Bounce

  24. The convention to the first debate

  25. The obama strategy

  26. Mobilize the Base • Swing State Field Operations/ micro targeting • Fundraise • Focus on the High Points of the past 4 years

  27. The Obama Electoral Strategy • Follow the 2004 Bush playbook • Kill Romney and Go Negative (problems) • Give Obama the benefit of the Doubt

  28. Let Romney kill himself

  29. “The Obama organization did the single best job of destroying a candidate I have ever seen in my career, from May to September,”Peter Brown, Quinnipiac University

  30. Romney

  31. The Romney Strategy • Run a lean campaign • Still broke • Doesn’t dip into personal funds • Make it a referendum • Focus on national issues, not personal charm

  32. Bain Criticisms • He could never find the right answer • He couldn’t spin it positive • He chose to ignore it and focus on Obama

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