Current Reality 2012

1. Current Reality 2012

2. Content Overview of Current Reality What’s working? What’s not working? Opportunities and Risks Summary

3. Current Reality Overview Overview on the BIG issues affecting your brand, channel, bottler

4. What’s working? Top 5 Assess how we build on what we are doing well and the impact to business Key: Volume Potential: 1 = Great ; 2 = Good ; 3 = Low Ease to implement: 1 = Easy; 2 = Medium; 3 = Difficult Rating of Importance: 1 = Very Important; 2 = Important; 3 = Less Important Score: Overall priority: 1= Low priority through to 10 = very high priority

5. What’s working? Top 5 Assess how we build on what we are doing well and the impact to business Key: Volume Potential: 1 = Great ; 2 = Good ; 3 = Low Ease to implement: 1 = Easy; 2 = Medium; 3 = Difficult Rating of Importance: 1 = Very Important; 2 = Important; 3 = Less Important Score: Overall priority: 1= Low priority through to 10 = very high priority

6. Assess how we will addressing the issues affecting our business What’ NOT working? Top 5

7. Assess how we will addressing the issues affecting our business What’ NOT working? Top 5

8. Summary: Top 5 Focus on the big ideas/risks that will drive the highest return to system