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“The empires of the future are empires of the mind”

“The empires of the future are empires of the mind”. Thursday, 9 January 2014 Louise Frayne, Head of HR & Organisational Development Dr. Steven Cranfield. Vision. “Vision is not enough. It must be combined with venture. It is not enough to stare up the steps, we must step up the stairs.”

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“The empires of the future are empires of the mind”

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  1. “The empires of the future are empires of the mind” Thursday, 9 January 2014 Louise Frayne, Head of HR & Organisational Development Dr. Steven Cranfield PATRON HRH The Princess Royal

  2. Vision “Vision is not enough. It must be combined with venture. It is not enough to stare up the steps, we must step up the stairs.” — Vaclav Havel

  3. Challenges

  4. Leadership

  5. Strategic Insight Project

  6. Strategic Insight Project • Funded by the University of Westminster • Focus on training and development needs of frontline staff • In tandem with in-house workshops run by WBS • Agreed deliverables: draft template for full Training Needs Analysis (TNA) (1) for Grades 1-5 linking to future CPD/training programme development • Recommendations for other supporting requirements

  7. Strategic Insight Project Methods • A qualitative survey approach (1), based on action research (2) • Methods included semi-structured interviews and photographic image elicitation • Time frame: October 2012 to May 2013 (8 months) • Interviews: individual (x 6) and focus groups (x 3) with CEO, divisional directors and frontline staff (May 2013) • Thematic analysis and coding (3) • Desk research, including previous staff surveys and consultations

  8. Strategic Insight Project Findings (senior managers) (5) • Strong consensus on positive achievements of some programmes • Different views of the role of middle managers and training: not sufficiently involved OR too strict as gate-keepers • More business-like ways of working needed • ‘Silo mentality’ an obstacle • TNA should adopt a whole organisation and system perspective (1)

  9. Strategic Insight ProjectStaff responses to managers

  10. Strategic Insight ProjectStaff responses: photo elicitation

  11. Strategic Insight ProjectImpact (6)

  12. The Next Phase of Our Journey "The very essence of leadership is [that] you have a vision. It's got to be a vision you articulate clearly and forcefully on every occasion. You can't blow an uncertain trumpet." — Theodore Hesburgh

  13. Questions

  14. References • McConnell, J. (2003). How to Identify Your Organization's Training Needs: A Practical Guide to Needs Analysis. AMACOM • Andres, L. (2012). Designing and Doing Survey Research. London: Sage. • Argyris, C. (1994). Knowledge for Action. San Francisco CA: Jossey-Bass. • Miles, M. B. & Huberman, A. M. (1994). Qualitative Data Analysis. Thousand Oaks, CA: Sage. • Cranfield, S. (2013). Strategic Insight Programme Report forRoyal College of Paediatrics and Child Health. WBS, University of Westminster. September 2013. • Greenwood, R., Suddaby,R. &Hinings, R. C. (2002). Theorizing change: the role of professional associations in the transformation of institutionalized fields. Academy of Management Journal. 45 (1),158-80

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