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june 2008

june 2008. THE GROWTH. STAFF. PRODUCT. At present Verona Building proposes in polish market : Medium level flats Prestigious flats in buildings with swimming pool, fitness, monitoring, air conditioning Penthous es Retail and office spaces at the lower levels of residential buildings.

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june 2008

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  1. june 2008

  2. THE GROWTH

  3. STAFF

  4. PRODUCT At present Verona Building proposes in polish market: • Medium level flats • Prestigious flats in buildings with swimming pool, fitness, monitoring, air conditioning • Penthouses • Retail and office spaces at the lower levels of residential buildings

  5. OUR TARGET • Middle-high wage • 30 to 40 years old people. Mainly young couples with a good job, often in foreign companies. • University student’s parents. • Polish and foreign investors

  6. MARKETING STRATEGY Each project conceived as UniqueSelling Proposition. Advertisement (press, web..), specialized fairs, outdoor events, billboards. Strong corporate identity

  7. UNDER CONSTRUCTION AND SECURED PIPELINE

  8. Surface: 12 000 m2(145 flats, 1.600 m2 retail, 1.600 m2 office) • Start: July 2006 • End:December 2008 • Sales:22 mln Euro • All sold out

  9. Surface : 10.000 m2 (166 flats, swimming pool, fitness) • Start: July 2006 • End: October 2008 • Sales: 20 mln € • 85% sold

  10. TARASY VERONA 2 • Surface: 5.000 m2 (90 flats + retail) • Start: November 2008 • End: December 2010 • Sales: 12 mln €

  11. Surface: 9.700 m2 (182 flats, 700 m2 retail) • Start: September 2007 • End: December 2009 • Sales : 20 mln € • 65% sold

  12. JABLONIE VERONA • Surface : 4800 m2 (62 Flats) • Start: December 2008 • End: December 2010 • Sales : 14 mln €

  13. WROCLAW Concerto Verona Rondo Verona

  14. Surfaces: 14.000 m2, (145 flats3.000 m2 retail, 3.000 m2 offices) • Start: October 2004 • End: July 2007 • Sales: 25 mln € • All sold out

  15. Surface : 3.500 m2, (30 flats) • Start: April 2006 • End: April 2008 • Sales : 10 mln € • 60% sold

  16. Surface : 23.500 m2, (350 flats, 2.700 m2 retail, 1.500 m2 offices) • Start: April 2007 • End: December 2009 • Sales : 46 mln € • 50% sold

  17. CORTE VERONA OFFICES • Surface : 22000 m2 • Start: March 2009 • End: March 2012 • Sales : 44 mln €

  18. OPOROW • Surface (1+2): 26000m2 • Start: April 2009 • End: June 2013 • Sales 55 mln €

  19. POZNAN

  20. GARBARY VERONA • Surface : 8.000 m2 (120 Flats, 800 m2 Retail) • Start: Marzo2008 • End: Giugno2010 • Sales: 21,5 mln €

  21. KRACOW NEW OPPORTUNIES Piast

  22. OSIEDLE VERONA • Surface 70.000 m2 (90% residential, 10% Retail) • Start: 2009 • End: 2013 • Sales: 140 mln €

  23. Szafrana • Surface: 30000 m2 • Start: june 2009 • End: june 2012 • Sales: 60 mln €

  24. Delivered apartments in Poland/1000 inhabitants over the last 2 years2006

  25. Delivered apartments in Poland/1000 inhabitants over the last 2 years2007

  26. Forecast apartments to deliver in Poland/1000 inhabitants 2008

  27. FURTHER DEVELOPMENT IN POLAND Opportunities: • Lack of flats in Poland, due to • low quality and decay of existing, • 80’s baby boom effect, • the increasing level of poles’ means and needs (more space and quality) • The estimated need is 2-3 million flats in the next 10 years • Price are supposed to keep slightly growing • Construction costs are expected to stabilize • More opportunities on the market

  28. Threats: In the last 8-10 months the sales have dropped dramatically, mainly due to: • unbalanced growth of flat prices compared to wages • increase of mortgage interest rates • more cautious attitude of the banks We expect this situation to last for 3-5 more months, and a more dynamic market for the second part of the year. The market, however, will not be as brilliant and easy as it was before, in the next future demand and offer will be comparable, clients will be more aware and mature, so the market will be more selective.

  29. If this is the scenario we will have to: • Select the opportunities with more caution as far as location, size and price are concerned • Keep average price per sqm compatible with average families’ means (today 2000 €), except for locations and projects intended for a different target. • Spread the activity in the country (one new town every 1,5-2 years) • Keep quality level and customer satisfaction as first priority • Give every project an outstanding peculiarity • Use all means for an effective and innovating communication policy

  30. FURTHER DEVELOPMENT IN EAST EUROPE • Romania • Serbia • Bulgaria

  31. US

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