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Explore the solution to challenges in the fashion industry and learn ways to optimize operations in a startup fashion company. Discover quality and price control, implementation of new technology, unique selling points, and effective marketing strategies.
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Made by : Henrik Karlsson (HKR) Kresna Ajidharma Sentosa (SGU) YosafatArsetyaDwiputra (SGU) Zhao Peilu (FH-Soest) Zhang Shijin (FH-Soest) The solution of problem and the ways to optimize operation in startup fashion industry
Ora et Labora team & motto • Our Team was named “Ora et labora”. This name was deprived from Latin language that means “Pray and Work” • Our team consist of 2 Indonesian guys, 2 Chinese girls, and 1 Swedish Man • Our logo symbolizes our motto which is “Integrity & Perseverance”. Here is a short description of the elements : • -Wings : Represent hope & ability to overcome difficulties, also to symbolize praying gestures. • -Hand :Handshake symbolize Cooperation & Teamwork. • -Orange color : Represent Youthfulness & fresh idea.
Why better choose us? • We offer a unique business models that focus on the improvement of local fashion industry • Our business models are sustainability based & it’s work! • Because your satisfaction is our Goal!
Table of Contents 1. Introduction (Peilu Zhao) 2. Main challenge in development of Company & the application in real life business 2.1 Quality & Price Control (Kresna) 2.2 Implementation of newest Technology in Business (Henrik) 2.3 Product Unique Selling Points (USP) (Shijin Zhang) 2.4 Marketing Strategy (Yosafat) 3. Conclusion (Peilu Zhao) References
1. Introduction The quick rise of the fashion market causes a fierce competition in this industry and LOOROs face much pressure. In order to break local tailor stores’ dilemma, LOOROs should consider transitions such as develop or collaborate on new technology.
2. Main challenge in development & the application Our 4 main topics to answer the problems : • Quality & Price Control • Implementation of newest strategy in business • Product USP • Marketing Strategy
2.1 Quality & Price control • Price control – To overcome challenges such as “profitability”, “deposit problem”, “Longevity & sustainability” • Quality control – To overcome challenges such as “Product quality management & assurance” • Consideration in doing Quality & Price control : • Price Ceiling • Price Floor • Quality Certifications • Quality Manual • Outside Factors
Our solutions : • Take profit from sellers commission & rent and sales revenue from the customers • Take deposit & make contract for rented clothes • Make Company QM to manage & assure the QC & QA Process • Update price & quality control on a timely basis • Apply for standard certificate in fashion industry (like RCS, GRS, SA8000, etc.)
Style & Go What can we help you to find?
LISA View and edit profile Style & Go What can we help you to find? Settings
Warm jacket From UNIQLO Used 5 times In good condition Style & Go When: All year Warm jacket Warm jacket From Fjällräven Good on cold days What can we help you to find? When: January Jacket from ZARA
2.3 Unique Selling Proposition https://www.bmmagazine.co.uk/in-business/three-tests-measure-strength-usp/
Sharing Economy – improve clothes utilization and reduce wastes.
Old-For-New – save some money, make some money in its good for the environment.
2.4 Marketing Strategy The main points : • Define your end goal. • Maintain a consistent brand and message. • Determine your target audience. • Find the social channel for your startup. • Build a referral network. • Cultivate relationships with influencers • Create ads that appeal to people’s emotion • Assemble the right team.
3. Summary & Conclusion • Firstly, controlling price and quality follow the market rule that is the most fundamental principle. • Secondly, improving technology can help tailor shop break the limitation of customers who are most from local and attract more potential customers. • Thirdly, tailor shop has own unique selling proposition will strength competitive power and give the impression on customers. • Lastly, a sustainable development company needs detailed business strategies.
References • Das, S. (2018, April 13). Airbnb Business Model | How Does Airbnb Make Money? Retrieved December 28, 2018, from https://www.feedough.com/airbnb-business-model/ • Supplycompass. (2017, November 01). Supplycompass Insights. Retrieved December 28, 2018, from https://www.supplycompass.com/blog/single-post/2017/11/01/what-certifications-are-important-clothing-manufacturers • Chand, S. (2014, February 18). 12 Importance or Benefits of Quality Control | Production Management. Retrieved December 28, 2018, from http://www.yourarticlelibrary.com/production-management/12-importance-or-benefits-of-quality-control-production-management/26173 • Pettinger, T. (2017, July 30). Price controls – advantages and disadvantages. Retrieved December 28, 2018, from https://www.economicshelp.org/blog/621/economics/price-controls-advantages-and-disadvantages/ • Kenton, W. (2018, December 13). Price Controls. Retrieved December 28, 2018, from https://www.investopedia.com/terms/p/price-controls.asp • Kenton, W. (2018, December 13). Quality Control. Retrieved December 28, 2018, from https://www.investopedia.com/terms/q/quality-control.asp • Sands, M. (2018, September 20). A Killer Marketing Plan for Startup Entrepreneurs. Retrieved December 30, 2018, from https://www.business.com/articles/startup-killer-marketing-plan/
Mercer, Edward. "Technology Implementation Plans for Businesses." Small Business - Chron.com, http://smallbusiness.chron.com/technology-implementation-plans-businesses-57879.html. Accessed 20 December 2018. • Kenton, W. (2018, December 13). Sharing Economy. Retrieved December 24, 2018, from https://www.investopedia.com/terms/s/sharing-economy.asp • Reeves, R. (2017). Reality in advertising. Raleigh, NC: Lulu.com.
