Europe in One One team, all of Europe

1. Europe in OneOne team, all of Europe Credentials presentation

2. The next 30 minutes • Hopscotch • Why EIO • How EIO works • EIO services • EIO client benefits

3. Hopscotch Key facts

4. Hopscotch • Founded in Paris in March 2000 • Second largest independent PR firm in the French top 10 • Founded and managed by Jerome Lascombe • Former MD of GCI Moreau Lascombe and Chairman of GCI Europe (Grey) • Professor at HEC Business School • 60 consultants, +6 M$ revenue in 2005 • Specialist brands • Corporate & Financial Communication • Online Community Monitoring & Communication • Operational Communication

5. Reputation • “Multi-specialist with strong creative credentials” Holmes Report Review • “Hopscotch stands apart among PR agencies offering genuine value” Strategies Magazine • “One of the most creative and innovative PR firms” Ballester Research

6. Permanent R&D • Unique Media Type methodology • Print • Broadcast • Electronic • Personal media • Media specific websites • Blogs • M-PR • Measurement

7. Clients (*) Clients before 2005

8. Ireland-based Founded in 2005 Specialist Brand of Hopscotch Mission: to deliver Single Point of Action PR in EMEA Streamlined processed Media pro activity Full scalability Patrick Frison-Roche - CEO 20 years of international media and PR experience Nine years of journalism (Singapore, Paris), 13 years PR (London, Paris) Senior Consultant for Edelman PR Worldwide, General Manager and vice-president for Text 100 Blue chip clients (UPS, IBM) as well as market entrants (eBookers, 21Net) Expertise across the widest range of markets and industry sectors Hopscotch EIO

9. Why EIO Squaring the circle

10. You do EMEA PR You are • A market entrant actively marketing products and services in multiple geographies with • A growing multi-site EMEA business • An established multi-site EMEA • Established PR in one market, looking to expand You have • No multi-country infrastructure • Limited local PR activity or resource • A combination of regional and local PR activity and resource

11. Looking for the Sweet Spot ? • You need • Press Office service • Selective media outreach in each market • Regular flow of news • Streamlined maintenance • Accountability You dream of • Affordable budgets • Scalability in geographic priorities • Simplicity & consistency • Controlled coordination & execution • Consultancy & expert advice • Activity and results Dashboards

12. Current multi market PR options • Online tools – content translation and e-push • Hub & spokes • Independent agencies/freelancers networks • Integrated networks

13. ? Issues • It’s a machine • No targeting • No relationships • No evaluation • It’s heavy • High productivity threshold • Internal issues and sensitivities management • “Not invented here” syndrome • Matrix-type communication & reporting lines • Scalability issues

14. How EIO works Single Point of Action

15. Seamless • Operating from Ireland • Multi-cultural team under one roof • Experienced PR consultants • Pitching media in their language • Smart use of tech tools to streamline processes • Web phone, Webcam calls & chat rooms • Activity monitoring • Media tracking, targeting • Local partners when necessary

16. Seamless • Operating from Ireland • Multi-cultural team under one roof • Experienced PR consultants • Pitching media in their language • Smart use of tech tools to streamline processes • Web phone, Webcam calls & chat rooms • Activity monitoring • Media tracking, targeting • Local partners when necessary

17. Specific skills EIO TERRITORIES • EIO multi-national PR skills utilized for direct EMEA media outreach • EIO staffed with bi/multi-national PR consultants • Multi-lingual AND multi-cultural – ability to deal directly with local media • Experienced in driving pan-European PR campaigns • Experienced in driving PR in local markets • Sector agnostic • Outreach to North America, Africa and Middle East

18. EIO Offering Low cost, Essential, Scalable

19. Our Difference PR Springboard A truly low cost PR model Innovative methodology • Pricing modules & packages • Full geographic scalability • Efficiency gains passed onto our clients • Multi-cultural/national team • Outreach to all key markets • Media type approach • Print media • Electronic PR & new media • Broadcast media • EMEA level senior consultancy • EMEA research and analysis

20. Low Cost PR

21. (*) inc. English, French, German, Spanish, Italian, Dutch, Swedish PR Springboard

22. Innovation Modules

23. Scalable Packaging + + + + + +

24. Smart tech tools Central and real-time update media data base for all markets Media tracking Features tracking Coverage Tracking Smart client tools Skype Activity tracking Visual, interactive Evaluation Map Efficiency Tools

25. Client benefits • You dreamed of • Affordable budgets • Scalability in geographic priorities Simplicity & consistency • Consultancy, advice & coordination • Controlled execution • Activity and results Dashboards

26. What you can get

27. How EIO scores

28. Contacts

29. Creative concept Leveraging the 'dating market' concept Using high profile “Gourmet” food market at Galeries Lafayette Worldwide coverage secured Print, TV and radio Coverage in 10 European countries, US, Argentina, India and… China ! Over 90 minutes airtime on French radio stations and over 1 hour on TV magazines and news sections within one month Launching Yahoo! Personals Back

30. Around 70 interviews and 400 media clippings in 4 months More than 135 million audience contacts generated Expedia ranked #2 in terms of media pressure VS its competitors Launching e-travel #1 in France Back

31. Promoting Samsung’s mobile technologies through its worldwide partnership with ATHENS 2004 Olympic Games Pure media relations securing over 200 articles in French print, broadcast and online media PR events and online consumer events Sponsorship of athletes celebritires (C. Freeman, S. Diagana) Media partnerships Samsung ATHENS 2004 Partnership Back