Find Your Information Mobile Search

1. Find Your InformationMobile Search • Operator Search • Search operator WAP deck and premium content (e.g., ringtones) • Local Search • Integration with LBS information for best user experience • Virtual Earth™ provides rich local search with maps, directions and imagery • Web Search • Mobile web sites, instant answers • My Stuff Search • Search and access information across PC, web, and phone LOCAL SEARCH WEB SEARCH MY STUFF Provide best local search service w/ data, imagery, actions Provide best search results from mobile and web index Search all my content; my PC, mobile and services on the web

2. Mobile Local Search VirtualEarth Mobile Remembers past search entries Cick2Call Maps and directions • Local Search: primary user scenario for mobile users • Search for people, places, businesses • YP, WP, reverse phone #, category • Best User experience drives user action • Integration with LBS information for best user experience • Maps and Directions • Virtual Earth™ provides rich imagery with rendered satellite, birds eye, and street level • User take direct action: reserve/buy • Promotion opportunities include pay-per-call, pay-per-click, and couponing • Relevant local ads to satellite imagery… to detailed 3D views “eagle eye”.

3. SaaS? Software+Services? "The difference between software plus a service and software as a service is whether people will want to use the local intelligence in their phones, PCs, etc“ "Even if you look at some Internet services today, they all use power from the client… AJAX uses the power of the client and the Instant Messenger clients from us and Yahoo and Google use the client." Steve Ballmer C.NET News.com – Oct 11, 2006

4. Integrated Services Momentum 2.5B worldwide queries each month 260M users 70M Spaces, 120M monthly visitors #2 market share position for security suites sold at retail More than 85 mobile carriers in 32 markets Multi-channel, device independent Launch of AdCenter in U.S., FR, UK, SG. 240M users 465M unique visitors; 42 markets and 21 languages

5. 411Sync Amazon A9 Alexa 23 30Boxes 43Things AIM AmazonQueue BBC Backpack AmazonS3 Blogger AOLMusicNow Basecamp Bloglines Del.icio.us eBay Buzznet CafePress Dapper DigitalPodcast EasyUtil Entrez Flicker EVBD FeedBurner eSideWalk EVS Facebook Fedex FeedMap Findory geocoder Google GeoNames geocoderCanada Gigablast GoogleAdWords GoogleCalendar GoogleDesktop GoogleAdSense GoogleMaps hostip GrouperVideo GoogleHomepage GoogleTalk HotOrNot LastFM Interfax InternetArchive Jots JotSpot Kayak LiveJournal MSNMessenger MapPoint MechanicalTurk Map24 Moreover MapQuest MSNSearch NOAA Ontok MusicBrainz Nasa Naver OntokWikipedia NewsGator Technorati Start Telcontar SplogSpot TagTooga Tailrank Textamerica Upcoming Trynt UPS UrbanDictionary Topicalizer TypeKey TypePad VirtualEarth Yahoo WeatherBug Weblogs WebShots WindowsLiveExpo YahooGeocode YahooImages YahooAnswers YahooAds YahooAudio YahooLocal YahooMaps YahooMapImage YahooRelatedQuery YahooTerms YahooTraffic YahooShopping YahooTravel YahooVideo YouTube ZoomIn Zvents ZeeMaps WebServices -- Web2.0 API Cloud PayPal Skype PayPal Pixagogo Prodigem PubSub RapLeaf RawSugar Rhapsody Riya Shopping.com Salesforce Skype SecondLife Shadows Simpy Smugmug http://www.mashupfeed.com/ http://www.programmableweb.com/

6. life2life WeatherBug Zillow Secondlife+Amazon E-Commerce WeatherBug+VirtualEarth Realestateinfo+VirtualEarth Future? = Mashups • It is all about mashups (combining web-based APIs to create new composite services) We know we don't have a corner on creativity. There are creative people all around the world, hundreds of millions of them, and they are going to think of things to do with our basic platform that we didn't think of. So the mashup stuff is a wonderful way of allowing people to find new ways of applying the basic infrastructures we're propagating.” Vint Cerf

7. Are Desktop Applications the way of the past?Microsoft’s vision for Software AND Services Jacques-Etienne GrandjeanSenior Director, CommSector Western EuropeMicrosoft EMEA National Technology & Business Conference 29 November 2006

8. APPENDIXES Jacques-Etienne GrandjeanSen. Dir., Comm Sector Western EuropeMicrosoft EMEA

10. Competition "People point to Google because Google is the emblem for somebody who has embraced a different business model than we have“ "The next frontier for us is to embrace a new business model. And if we embrace it well, and that business model is subscription and advertising, we will be a market leader. If we do not embrace it well, there will be issues." Steve Ballmer C.NET News - November 9, 2006,

11. “Of those doing a search at Google 51% of all their searches were done at Google” No search engine owns its searchers!“With no barrier to switching, all search engines are vulnerable to the latest competitive offering or a more convenient solution” Source: comScore qSearch Data, July 2004

12. Ad Center • adCenter, ‘’One stop-shop’’ for advertisers • adCenter : delivering access access to new audiences and advertising opportunities in properties such as Microsoft.com, Office Live, Xbox Live and Media Center MSN France & Singapore Pilot adCenter countries FR launch Sept 28, 2005

13. Windows Live And MSN is set of software services, tools, and user chosen content is a content destination featuring programmed assets MSN.com MSN Content Channels MSN Internet Access MSN TV Programmed experiences (Money, MSNBC, Autos, Ent…) Editorial Voice/Tone Live.com Spaces Gadgets Community Q&A Live Local User Selected Content Shared Services Live Mail Live Search Live Messenger Live OneCare Live Contacts Mobile I do it Myself Show me how to do it Do it for me