NEFFICS Community of highly innovative networked enterprises

1. Open Business Model and Service Innovation with VDML and ServiceMLArne J. Berre SINTEF, Norway, Arne.J.Berre@sintef.noHenk de Man, Cordys, Netherlands, hdman@cordys.comand Yannick Lew and Brian Elvesæter, SINTEF IWEI Workshop 3, Standardisation for interoperability in the service oriented enterpriseEnschede, March 26th, 2013 Networked Enterprise transFormation and resource management in Future internet enabled Innovation CloudS, www.neffics.eu

2. NEFFICS Community of highly innovative networked enterprises Applications for highly innovative networked enterprises Liquid Hospital – H2O (HSJD) Virtual Factory Network (Vlastuin) Networked business value analysis models (IC Focus, AAU) VDML Networked process and service models (SINTEF) ServiceML Networked innovation models, leadership and management processes (AAU) CEN/389 Networked enterprises MashApp applications and process support (CORDYS) Networked innovation community services (INDUCT) Enterprise SaaS Cloud business operations and orchestration platform (CORDYS) Google Apps/Waves, Cloud computing & Web 2.0 platform Networked Enterprises on Internet of Services (IoS) and Things (IoT)

3. NEFFICS Platform Internet of Services /Things Network BusinessOperationsincl. app/services development Networked Innovation management Network Business Modeling and analysis NEFFICS Methodology and Practices WIki Innov. Dashboard Network search Portfolio Service ML Buss. SoaML Service BM canvas MashApps Case Mgmt BM canvas Funnel BM canvas Networked Enterprise Portal (Virtual Extended Factory Liquid Hospital) BOP Instance Google, COIN, ASPIRE, ... Challenge BPMN BMM “Change” Idea Value analysis process Value formula Business values AT-ONE SI process BMI (L) process VDML BAM Dashbord CMMN KPI’s RFID Sensor Entity Challenge Inter-enterprise Hub Social modeling/Google Wave Networked Enterprise Networked Enterprise Networked Enterprise Networked Enterprise Networked Enterprise

6. Business Model representation  VDML and ServiceML VDML Six building blocks representation, as high-level abstraction; detailed representation and ”wiring inside”, based on VDML

8. Positioning VDML VDML BPMN SoaML

9. VDML mandates Service Contract subtype defines business Business Network Collaboration Service Architecture accesses subtype contains depicts Interface defines informal or “weak” accesses Community subtypes Port participates Provider Consumer defines formal or structural Org Unit owns subtype engages- plays owns owns Participant Service Request establishes Role Resource Method provides / consumes designs / experiences performs Service Offering supports supports Service Journey Activity requires Capability translates into creates and/or consumes provides Ideal captures matches Value Expected articulates Actual provides / receives Value Proposition defines expresses Need Objective implies measurable description Goal ServiceML

10. Business Model Innovation (BMI) with VDML diagrams Client Capabilities Activities Monitor Patient Handle Emergency Visit Doctor’s Office ... Value Propositions Obtain Maternity Care + Patients value from Doctor’s Office ... + Facilities Management. Clinical Oversight Nurses Nursing ... - ... + + Patient’s payment ... ‘ Doctor’s Office Doctor’s Office + Patient Appointments - Hospital Hospital Doctor’s Office Patients Office Appointment Office Appointment Monitor Gestation Beds Pediatric Nurse Obstetrics Nurse Operating Room Admissoins Nurse ER Nurse Operating Room ... Anesthesiologist Pediatrician Obstetrician ER Physician Admissions Emergency Recovery - Activity Network Diagram Maternity Care Value Margin Capability Management Diagram ... Doctor’s value from Doctor’s Office + + Client Client Value Proposition Exchange Diagram Monitoring Reports Doctor’s Office ... - - - - - - + - Operating Room VDML Maternity Ward Doctors Cost of Maternity Care Services to Patient Admissions Recovery Emergency Initiate Monitoring Initiate Monitoring + Monitored Patients Emergency Admission Emergency Admission + ... Client Maternity Care Services + Cost of Monitoring Service to Doctor’s Office ... Monitoring Reports Monitoring Reports Network Partners Customers + Value Formulas Provide Maternity Care Admission Request Admission Request Hospital ... Maternity Ward Anesthesiologists ER Physicians Pediatricians Obstetricians Beds Operating Room + + Hospital Maternity Care Hospital Maternity Care Hospital Admission Requests ... Monitoring Service + ... + Affiliated Doctors Hospital + ... Obstetrician Services Obstetrician Services Emergency Patients ... + + ... ... + ... Role Collaboration Diagram Role Collaboration Diagram ... Measurement Dependency Diagram

11. Business ModelDiagram

12. Customers and Network Partners with Role Collaboration Diagram

13. Value Propositions with Value Proposition Exchange Diagram

14. Value Propositionexpressions

15. Activities with Activity Network Diagram

16. Capabilitieswith Capability Management Diagram

17. Value Formulas with Measurement Dependency Diagram

18. Value Type library

19. ProcessInnovationwith VDML Activity diagram – and further CMM and BPMN models for execution

20. Service Innovation with ServiceML diagrams

22. Actors with Value Networks

23. Actors with Service Interactions

24. Touchpoints with Service Journeys

25. Opportunities with Service Contracts Using Business SoaML

26. From Value Networks to Service Contracts

27. Experiences with Service Journeys

28. Needs with Goals/Objectives

29. From Models to Execution VDML VDML Business Architect Identify Cases Identify Processes Has value Identify Services Has value Has value Identify Services Solution Architect IT Architect ProcessModels (CMMN) (BPMN) Service Models (ServiceML) Execute / Uses Execute & uses Deploy new services WebServices WSx WSx WSx WS1 WS2 WS3

30. Conclusion • The NEFFICS platform provides support for Open Business Model and Service Innovation with VDML and ServiceML • From ideation through modeling to execution • www.neffics.eu • Videos and demos are available