Go Against the Grain: Send Personalized Correspondence to Your Customers
In today’s digital age, it may seem that traditional correspondence is a relic of the past. Why use snail mail when you can communicate instantly with customers and colleagues? Most businesses now use email for many or all of their transactions, including communicating with vendors or blasting off a marketing campaign to announce sales, or new products and special services. But given the fact that our inboxes are literally brimming with special offers, spam and junk mail that we often ignore, what can your business do to ensure you stand out amid all of the clutter? PapersEditing recommend, consider going against the grain by opting to use traditional, offline tactics to establish a more personal connection with customers. You can personalize stationery products like thank you cards, postcards and letterhead for winsome business communications. Keep reading and papers editing to find out how you can add that extra special touch to your correspondence today! Say Thanks Did you know that 80% of your business comes from 20% of your customers? It’s time you start rewarding loyal customers with personalized thank you cards. Everyone appreciates a little gratitude, so thank customers for their continued patronage in these difficult times. Include a special offer, discounts or information on new products and more. This way, you’ll do more than create loyal customers – you’ll make a smart business decision, like PapersEditing! Woo Them It’s only natural that from time to time your business will lose certain customers. But there is a way to entice them back to your business. Reach out to these lapsed customers with a “We Miss You†postcard. Let them know that you’ve noted their absence and would like to win back their business. If you up the ante with a unique special offer or discount, they’ll not only be flattered – they’ll know you mean business. Keep Them Informed Here’s an easy way to include customers in the success of your business – send monthly newsletters on custom letterhead. Use the extra space to announce new products and services, or any changes to the business that may affect your customers. Make this space extra personal by including a personalized note and photo. And yes, motivating them to act with a special promotional offer is always a good idea. See how easy it is to make your customers feel special with papersediting.com? You’ll build long-term customer relationships which will lead to long-term sales!
74 views • 3 slides
