1 / 7

Content Project Checklist

Content Project Checklist. Version 1.016238 – October 17, 2012. Content Project Checklist . Let’s face it. We all lose focus during challenging projects. A checklist helps you not forget the basics while you’re creating the stellar.

keelty
Télécharger la présentation

Content Project Checklist

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Content Project Checklist Version 1.016238 – October 17, 2012

  2. Content Project Checklist Let’s face it. We all lose focus during challenging projects. A checklist helps you not forget the basics while you’re creating the stellar. This is a simple checklist, perfect for someone new to content strategy, like me. Modify it to make one right for you. That’s why I left blanks. I’ll be updating mine as I learn more, too. Are you already a content strategy fancy pants? I’ve given examples of checklists more appropriate for you. Do all the great things today! Gabby Hi! I’m Mr. Crumbles. Gabby let me provide a few tips.

  3. Content Checklist (Plan & Create) Relevant Clear Free of distracting or unrelated content Directly applies to my audience’s tasks and needs ________________________ Presented as simply as possible Duplications are removed Spike can understand it while texting ________________________ Delightful In the Right Amount Satisfies in new or unexpected ways My audience will do cartwheels! ________________________ My audience has all necessary content for their goals Goldilocks Compliant: Not too little, not too much, just right. ________________________ True and Credible Accuracy verified Well edited, so my audience finds it credible ________________________ For each item on your list, have a clear idea what justifies checking it as done.

  4. Content Checklist (Verify & Govern) Structured Validated Uses metadata where appropriate Has perfectly sized chunks, like a good ice cream Optimized for internal search and SEO ________________________ Appropriately usability tested Reviewed by subject matter experts Mr. Crumbles has performed sophisticated readability testing ________________________ Manageable Accessible & Adaptable Someone is clearly responsible for support after publishing Process for updates is in place and agreed upon ________________________ Complies with guidelines for users with disabilities Flexible for multiple devices and Responsive Web Design ________________________ Consider creating two checklists, for both simple and complex projects.

  5. Checklists for Fancy Pants My checklist is right for me, a new content strategist. I will adapt it as I grow. If you’re more experienced or have an information architecture background, consider fashioning your checklist on these more advanced examples. Content Quality Checklists by Colleen Jones (@leenjones) and Content Science (@ContentScience) http://www.uxmatters.com/mt/archives/2009/04/toward-content-quality.php http://content-science.com/expertise/content-quality-checklist Creating Valuable Content: An Essential Checklist by AhavaLeibtag (@ahaval) http://www.contentmarketinginstitute.com/2011/04/valuable-content-checklist/ A Checklist for Content Work by Erin Kissane (@kissane) http://www.alistapart.com/articles/a-checklist-for-content-work/ Information Architecture Heuristics by Abby Covert (@Abby_The_IA) http://abbytheia.wordpress.com/2012/02/04/ia_heuristics/ Also read AtulGawande’s The Checklist Manifesto: How to Get Things Right.

  6. Thanks to my pals! Thanks to Mr. Crumbles and Spike! Keep in touch with Gabby: @ContentGabby Want a printable format of Gabby’s Checklist? I’ve created one on the next slide!

  7. Gabby’s Content Project Checklist Accessible & Adaptable Relevant Clear Complies with guidelines for users with disabilities Flexible for multiple devices and Responsive Web Design ________________________ Free of distracting or unrelated content Directly applies to my audience’s tasks and needs ________________________ Presented as simply as possible Duplications are removed Spike can understand it while texting ________________________ In the Right Amount Delightful Validated Appropriately usability tested Reviewed by subject matter experts Mr. Crumbles has performed sophisticated readability testing ________________________ My audience has all necessary content for their goals Goldilocks Compliant: Not too little, not too much, just right. ________________________ Satisfies in new or unexpected ways My audience will do cartwheels! ________________________ True and Credible Structured Manageable Uses metadata where appropriate Has perfectly sized chunks, like a good ice cream Optimized for internal search and SEO ________________________ Someone is clearly responsible for support after publishing Process for updates is in place and agreed upon ________________________ Accuracy verified Well edited, so my audience finds it credible ________________________ Version 1.016238 / October 17, 2012 by Gabby (@ContentGabby)

More Related